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论文编号：	15680
作者编号：	2320234100
上传时间：	2025/12/9 10:59:26
中文题目：	C海洋石油工程公司海上风电业务竞争战略研究
英文题目：	Research on the Competitive Strategy of C Offshore Oil Engineering Company''''''''s Offshore Wind Power Business
指导老师：	李亚
中文关键字：	海洋石油工程；海上风电；竞争战略
英文关键字：	Offshore Oil Engineering; Offshore Wind Power; Competitive Strategy
中文摘要：	在国家碳达峰、碳中和背景下，海上风电业务近年来蓬勃发展。海洋石油工程公司积极向海上风电业务转型，C海洋石油工程公司作为国内海洋石油工程的领军者，为某国有石油公司旗下的上市公司，专注于海洋石油开发总承包工程业务，致力于为客户提供“工程+产品+服务”一体化的能源工程解决方案，经过数十年的发展，发展成为亚太地区规模最大，实力最强的海洋能源工程公司之一。 为顺应海上风电发展趋势，C海洋石油工程公司近年来积极布局拓展海上风电业务，参与了多个海上风电项目的建设工作。与此同时，在海上风电业务的开展过程中，也发现了诸多制约因素，这些制约因素在很大程度上C海洋石油工程公司的海上风电业务发展。本文旨在研究 C 海洋石油工程公司从海洋油气工程行业的头部企业到海上风电行业的新进入者，采取何种竞争策略以获得可持续的核心竞争力。 本文分析了 C 海洋石油工程公司在海上风电业务的内外部环境以及公司的能力资源，并通过 SWOT 分析方法分析公司优势、劣势、机遇和威胁，确定了公司在海上风电业务的业务领域及目标客户，针对性制定差异化竞争战略，并提出保障措施，本文为 C 海洋石油工程公司转型海上风电业务提供了发展思路，也为同类型海洋石油工程企业开展海上风电业务提供一定的借鉴价值。
英文摘要：	Under the national background of carbon peaking and carbon neutrality, the offshore wind power business has flourished in recent years. Offshore Oil Engineering Company is actively transforming towards offshore wind power business. As a leader in domestic offshore oil engineering, C Offshore Oil Engineering Company is a listed company under a state-owned oil company, specializing in general contracting engineering business for offshore oil development. It is committed to providing customers with integrated energy engineering solutions of "engineering + product + service". After decades of development, it has developed into one of the largest and most powerful offshore energy engineering companies in the Asia-Pacific region. In response to the development trend of offshore wind power, C Offshore Oil Engineering Company has been actively expanding its offshore wind power business in recent years and has participated in the construction of multiple offshore wind power projects. Meanwhile, during the development of the offshore wind power business, many restrictive factors were also discovered, which to a large extent contributed to the development of the offshore wind power business of C Offshore Oil Engineering Company. This thesis aims to study what competitive strategies C Offshore Oil Engineering Company adopts to gain sustainable core competitiveness from being a leading enterprise in the offshore oil and gas engineering industry to a new entrant in the offshore wind power industry. This thesis analyzes the internal and external environment of C Offshore Oil Engineering Company in the offshore wind power business as well as the company's capability resources. Through the SWOT analysis method, it analyzes the company's strengths, weaknesses, opportunities and threats, determines the business fields and target customers of the company in the offshore wind power business, formulates differentiated competitive strategies in a targeted manner, and proposes safeguard measures. This thesis provides development ideas for C Offshore Oil Engineering Company's transformation into offshore wind power business, and also offers certain reference value for similar offshore oil engineering enterprises to carry out offshore wind power business.
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