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论文编号：	15628
作者编号：	2320234125
上传时间：	2025/12/8 16:10:56
中文题目：	广交会音乐美食节项目风险管理研究
英文题目：	Risk Management Research on the Canton Fair Music and Cuisine Festival Project
指导老师：	杨坤
中文关键字：	展会附属型活动；风险管理；层次分析法；节事活动；项目
英文关键字：	Exhibition-affiliated Events; Risk Management; Analytic Hierarchy Process (AHP); Festival and Special Event; Project
中文摘要：	在全球会展业向体验经济深度转型的背景下，“展会附属型”文化商业活动的风险管理研究尚存空白。此类活动与母体展会共生的“嵌入式”特征带来了独特的管理挑战。本研究以中国进出口商品交易会（广交会）创办的“音乐美食节”为例，旨在构建一套系统、科学且具备高度实践性的风险防控体系。 本研究采用多方法融合路径。首先通过文献研究法构建理论框架，再结合文档分析与专家调查，系统识别出安全管控、运营优化、财务稳健、声誉维护、法律合规、外部环境及广交会协同管理等七类风险。随后，创新性地运用层次分析法（AHP）与概率-影响矩阵（PI Matrix）相结合的模型，对各风险因素进行量化评估与优先级排序。评估结果精准锁定了五个亟待优先应对的核心风险：治安与消防安全经营（C3）、成本预算管控（C9）、人力资源调配与空间布局改善（C5）、收入增长策略及外部资源协作（C10）及食品安全经营（C1） 。为此，本研究构建了一套整合型风险治理方案，其内容涵盖以“风险管理联合委员会”为核心的治理架构，以及贯穿“事前预防、事中控制、事后处置”全周期的具体应对预案与动态监测机制。 本研究成果不仅为广交会音乐美食节的成功运营提供了决策参考与操作指南，更重要的是，其填补了“展会附属型”活动风险管理的理论空白，为未来同类复合型活动的风险治理提供了一套可推广的理论模型与方法论体系。
英文摘要：	Amid the global MICE industry's profound shift toward the experience economy, a research gap persists in the risk management of "exhibition-affiliated" cultural and commercial events. The unique "embedded" nature of such events, co-existing with their parent exhibitions, presents distinct management challenges. This thesis, taking the Canton Fair's "Music and Food Festival" as a case, aims to construct a systematic risk prevention and control system. This research adopts a multi-method approach. A theoretical framework is first established through a literature review, followed by the systematic identification of seven major risk categories—including security control and operational optimization—using a combination of document analysis and expert surveys. Subsequently, an innovative model integrating the Analytic Hierarchy Process (AHP) and the Probability-Impact (PI) Matrix is employed to quantitatively assess and prioritize these risk factors. The assessment pinpoints five core risks demanding the highest priority: Public Order and Fire Safety Management (C3), Cost and Budget Control (C9), Crowd and Venue Management (C5), Revenue and Sponsorship Management (C10), and Food Safety Supervision (C1). Accordingly, this thesis develops an integrated risk governance framework. This framework features a governance structure centered on a "Joint Risk Management Committee" and includes specific "Before-During-After" response protocols and a dynamic monitoring mechanism. The findings of this research not only provide decision-making references for the operation of the Canton Fair Music and Food Festival but also fill a significant theoretical gap in the risk management of "exhibition-affiliated" events. It offers a replicable theoretical model and methodological guidance for the risk governance of similar complex events in the future.
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