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论文编号：	15619
作者编号：	2320234004
上传时间：	2025/12/8 14:41:10
中文题目：	H公司智慧教育平台竞争战略研究
英文题目：	Research on Competitive Strategy of H Company''''s Smart Education Platform
指导老师：	石鉴教授
中文关键字：	教育数字化；智慧教育平台；美育数字化；竞争战略；蓝海战略
英文关键字：	Educational Digitalization; Smart Education Platform; Digital Aesthetic Education; Competitive Strategy; Blue Ocean Strategy
中文摘要：	本选题基于教育强国背景下，教育数字化上升为国家战略；智慧教育平台作为教育数字化的核心平台，涉及应用很广，参与企业众多，且行业竞争高度同质化。本选题以H公司智慧教育平台为案例，综合运用波特竞争战略、蓝海战略以及定位等理论，探讨教育科技企业竞争战略的制定与实施。通过H公司智慧教育平台竞争战略的研究实践，为同类型企业的战略转型，提供一定的决策依据和参考。 本选题通过PEST分析宏观环境，揭示教育数字化行业整体政策趋势、行业现状、细分市场机遇等；以波特五力模型剖析行业的竞争现状，反映行业整体呈现高度同质化竞争，美育数字化细分领域呈现空白。通过内部环境分析，结合H公司的发展历程，提炼H公司的核心能力，显示H公司具有先发优势，且对行业深度理解，但存在市场覆盖局限与品牌识别度不高等局限。 基于以上背景和分析，通过SWOT战略匹配，本选题针对H公司智慧教育平台的核心能力，制定“价值创新”的蓝海竞争战略。通过动态能力构建、市场细分、品牌聚焦，保障H公司智慧教育平台竞争战略的可行性。 本选题研究方法主要采用文献研究、案例分析、比较分析等方法。通过分析和研究，制定竞争战略；同时展望AIGC技术对未来教育的革新潜力。
英文摘要：	Against the backdrop of leading country in education, educational digitalization has been elevated to a national strategy. As a core platform for educational digitalization, smart education platforms have wide-ranging applications, numerous participating enterprises, and highly homogenized industry competition. This research takes Company H's smart education platform as a case study, comprehensively applying Porter's competitive strategy, blue ocean strategy, and positioning theory to explore the formulation and implementation of competitive strategies for edtech enterprises. Through the research and practice of Company H's smart education platform competitive strategy, this study aims to provide decision-making basis and references for strategic transformation of similar enterprises. This study uses PEST analysis to examine the macro environment, revealing overall policy trends, industry status, and segmented market opportunities in the educational digitalization sector. Using Porter's Five Forces Model to analyze the industry's competitive landscape, it reflects the high homogenization of the overall industry and identifies gaps in the digital segment of aesthetic education. Through internal environment analysis, combined with Company H's development history, the core capabilities of Company H are summarized, showing that the company has first-mover advantages and in-depth industry understanding, but faces limitations such as restricted market coverage and low brand recognition. Based on the above background and analysis, through SWOT strategic matching, this study formulates a "value innovation" blue ocean competitive strategy targeting the core capabilities of Company H's smart education platform. The feasibility of Company H's smart education platform competitive strategy is ensured through dynamic capability building, market segmentation, and brand focus.The research methods mainly include literature research, case analysis, and comparative analysis. Through analysis and research, competitive strategies are formulated; meanwhile, the innovative potential of AIGC technology for future education is prospected.
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