联系我们

论文查询结果	返回搜索

论文编号：	15566
作者编号：	2320213969
上传时间：	2025/12/5 22:29:26
中文题目：	AI赋能下T公司在华本土化策略改进研究
英文题目：	Research on the strategy improvement of T Company’s Localization of China empowered by AI
指导老师：	李凯
中文关键字：	跨国企业；海外本土化战略；动态能力理论模型
英文关键字：	Multinational enterprises; Overseas localization strategy; Dynamic Capabilities Theory
中文摘要：	随着经济全球化的发展，全球企业不断开始扩展自己的经营范围，开启跨国经营的步伐。如何快速在不同海外国家布局，提高市场占有率，扩大企业影响力，成为了众多企业研究的课题。 T公司作为全球电动汽车行业的领军者，至今在中国市场深耕12年，在中国市场建立了完整的产业链以及服务模式，涵盖生产制造、销售、交付、售后、配件以及超充网络等，完成了全流程的构建，成为了行业的领导者，成功在华塑造了自己的品牌。随着全球政治经济环境的变化，以及中国本地电动汽车制造厂商的崛起，T公司在华业务的发展面临较大竞争压力。本文通过研究T公司在华本土化的案例，分析成功之处，并针对其不足之处提出相关改进策略，提炼出对其他公司具有借鉴意义的结论，为国内想走出去的企业提供海外市场本土化的战略参考。 本文使用归纳分析法、案例分析法、比较分析法等方式，以及动态理论模型。首先分析中国的市场环境，总结T公司在中国市场采用的本土化战略，分析其不足之处，最后提出T公司在华本土化的对应改进方案以及实施保障。 本文通过对T公司本土化战略的研究，认为T公司在中国市场的本土化，提高了企业知名度、提升了品牌形象，是跨国市场本土化的典型成功案例。但本土化策略仍有所不足，在竞争激烈的电动汽车市场难以突出重围，面对电动汽车行业蓝海市场的衰退，企业需要进行资源重构与转型来进一步获得竞争优势。此案例能给其他希望在海外市场进行扩张的企业一定启发作用。
英文摘要：	With the development of economic globalization, enterprises are constantly expanding their business scope and embarking on the steps of cross-border operations. How to establish company in different overseas countries, increase local market share and expand corporate influence has become a subject of study for many enterprises. As a global leader in the electric vehicle industry, company T has been deeply engaged in the China market for 12 years. It has established a complete industrial chain and service model, include production, manufacturing, sales, delivery, service and super charging networks, company T completed the construction of the entire process and becoming a leader in the EV industry. It has successfully established its own brand in China. With the changes about global political ,economic environment and the rise of local electric vehicle manufacturers in China, company T is facing competitive pressure in the development of its business. This article studies the case of T company's localization strategy in China, analyzes its successes, and provide improvement methods for its shortcomings. Finally summarize conclusions which can by referenced by other companies which is seeking to localization of overseas markets. This article uses methods such as inductive analysis, case analysis, comparative analysis, and use Dynamic Capabilities Theory. First, analyze the market environment in China, summarize the localization strategy which adopted by company T in the China market, find its shortcomings, and finally provide corresponding improvement plan and implementation guarantee plan for company T's localization in China. This article, through the research on the localization strategy of company T, holds the view that the localization of company T in the China market has enhanced the enterprise's popularity and brand , and it is a typical successful case of localization in multinational markets. However, the localization strategy still has some shortcomings. As electric vehicle industry is not a blue ocean market, enterprises need to restructure and transform their resources to further gain a new opportunities. This case can offer some inspiration to other enterprises that hope to expand in overseas markets.
查看全文：	预览  下载(下载需要进行登录)