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论文编号：	15563
作者编号：	2320234108
上传时间：	2025/12/5 18:22:24
中文题目：	Z公司功能性食品研发管理优化研究
英文题目：	Research on the Optimization of R&D Management for Functional Foods at Company Z
指导老师：	李凯
中文关键字：	循证医学理念；研发管理优化；功能性食品开发
英文关键字：	Evidence-Based Medicine Concept; R&D Management Optimization; Functional Food Development
中文摘要：	随着生活水平的提高和消费者健康意识的提升，功能性食品已经越来越受到人们的关注，整个行业领域也在快速地蓬勃发展。虽然市场规模在不断扩大，但在研发管理的过程中普遍存在依赖传统食用经验、循证证据链不足、宣传合规性等问题。Z公司作为功能性食品企业，也同样面临以上的问题，制约了产品的科学性和市场的竞争力。因此如何在安全和有效的前提下，在研发管理上能够构建系统化的研发管理模式，通过差异化优势赢得市场份额成为公司目前需要解决的重点问题。 循证医学是以专家或过往的经验为基础，结合系统的循证性证据和患者实际意愿综合判断做出的医学诊疗决策，其方法突破了单一依赖专家经验或民间方法的局限，提高了疾病的治愈率和患者的满意度。这一理念也为功能性食品的产品研发管理提供了新的方法论支撑。通过在研发管理中引入循证医学理念不仅可以提高企业内部产品创新的成功率，还可以增强产品在市场端的科学度和企业品牌形象，其具有重要的实践意义。 本论文以循证医学理念结合Z公司现有的研发管理流程，通过问卷调研等方式从Z公司目前研发管理存在的问题出发，梳理了造成研发管理问题的内在原因，从企业战略、研发流程、数据平台建设、团队人才能力、绩效考核等维度提出优化方案。并在此基础上，进一步设计了实施计划与保障措施，确保基于循证医学理念的研发管理流程能够长期持续性落地执行。 本研究将循证医学等理念嵌入至食品研发管理中，紧密结合Z公司实际的内部情况和研发过程，针对性做研发管理研究，同时融合多学科专业知识，运用循证医学、食品科学、营养学、统计学、数据科学等学科知识，打通“市场调研-研发验证-小范围功效验证-临床试验-产品转化-市场推广-效果监测”全研发流程闭环链条，构成独特且全面的循证研发管理体系，综合提升Z公司科研实力水平和产品市场竞争力。同时本论文研究的成果也可为功能性食品行业相关公司做创新模式的参考和借鉴，促进整个行业的进步和发展。
英文摘要：	With the continuous improvement of living standards and the growing awareness of health among consumers, functional foods have attracted increasing attention, and the industry has experienced rapid growth. Despite the expanding market size, challenges persist in the research and development (R&D) management process, including overreliance on traditional consumer experiences, insufficient evidence-based support, and non-compliance in promotional practices. As a leading enterprise in the functional food sector, Company Z faces these challenges, which hinder the scientific rigor of its products and its competitiveness in the market. Therefore, it has become crucial for the company to establish a systematic R&D management framework that ensures safety and efficacy, while leveraging differentiated advantages to capture market share. Evidence-Based Medicine refers to a clinical decision-making approach that integrates the best available scientific evidence with expert experience and patient preferences. This methodology overcomes the limitations of relying solely on anecdotal or expert-driven practices, thereby improving treatment outcomes and patient satisfaction. The principles of EBM offer valuable methodological insights for the product development process in the functional food industry. By incorporating EBM concepts into R&D management, companies can enhance the success rate of innovation, strengthen the scientific credibility of their products, and improve brand reputation. This approach holds significant practical value. This thesis, grounded in the principles of evidence-based medicine and aligned with the current R&D processes of Company Z, aims to identify existing challenges in its R&D management through methods such as questionnaire surveys.It analyzes the root causes of these challenges and proposes optimization strategies across multiple dimensions, including corporate strategy, R&D workflow, data platform development, talent capability enhancement, and performance evaluation. Furthermore, an implementation plan and safeguard mechanisms are designed to ensure the long-term sustainability of the evidence-based R&D management model. This thesis integrates concepts such as evidence-based medicine into the management of food research and development. It combines the internal operational context and R&D practices of Company Z with interdisciplinary knowledge from evidence-based medicine, food science, nutrition, statistics, and data science. This thesis establishes a closed-loop chain encompassing "market research – R&D verification – small-scale efficacy testing – clinical trials – product commercialization – market promotion – effectiveness monitoring," forming a comprehensive and systematic evidence-based R&D management system. This system significantly enhances the scientific capabilities and market competitiveness of Company Z’s products. Additionally, the findings of this thesis can serve as a reference model for innovation in other enterprises within the functional food industry, contributing to the overall advancement of the sector.
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