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论文编号：	155
作者编号：	052069
上传时间：	2007/12/19 1:53:45
中文题目：	天津市创意产业发展对策研究
英文题目：	The Tactics Study on Creative
指导老师：	李建标
中文关键字：	天津市 创意产业 现状 对策
英文关键字：	Tianjin Creative industries
中文摘要：	创意产业的概念源于英国布莱尔政府，是一个新颖的学术、政策和产业范畴。近年来，不少国家和地区开始把创意产业作为重点发展产业，并采取相应的政策措施和手段来积极推动其发展。 天津作为中国第三大直辖市，在发展创意产业方面整体表现不尽如意，而且在具体行业发展也没有突出天津特色，有效地突破发展创意产业的尴尬局面，实现创意产业的快速发展成为天津经济社会快速发展的重要决定因素。2006年，国务院将天津滨海新区纳入到国家发展战略规划以来，天津市面临着千载难逢的历史机遇，如何有效地抓住这次历史性机遇，充分利用天津近年来经济发展取得的成果发展创意产业，带动第三产业的综合发展，具有深远意义。本文共有四部分。 第一章引言阐述了文章选题的背景和意义，并对以前的创意产业的理论研究进行了综述，简要总结了国内外有关创意产业研究内容。 第二章对创意产业的范围进行了界定，分析了创意产业的特征，创意产业兴起及其市场基础并对创意产业的价值链进行了分析。 第三章对天津市创意产业的现状进行了梳理，重点分析了天津市创意产业在全国的竞争地位，深入分析了天津市创意产业结构，指出了天津市创意产业发展的具体状况。 第四章作为论文的核心部分，重点结合美国、英国、日本和韩国等发达国家在发展创意产业方面所总结的经验，有针对性地就天津发展创意产业提出了相对明确的建议和对策。 首先天津市要明确创意产业的发展战略，通过创意产业的发展战略为天津发展创意提供明确方向和指引。其次在创意产业发展上，天津市政府可以发挥更大的作用。在确立政府在发展创意产业中的主导地位的基础上，通过政府引导实现投融资创新，积极制定创意人才政策，不断推动天津创意产业发展园区和基地的建设发展，为创意产业发展提供良好的交流平台和氛围。最后作为创意企业也应该结合天津自身的特点积极探索创意产业的独特发展模式，避免陷入雷同误区。同时努力将高校智力优势转化为产业优势，充分发挥高校在创意人才培养、创意氛围熏陶等方面的优势，为天津市创意产业的发展提供良好的智力支持。
英文摘要：	Creative industry which was brought forward by the UK Blair’s government is an original concept in the fields of academic research, policy and industry. In recent years, many countries and regions are beginning to put the creative industries as important industries. And adopting appropriate policy measures and means to promote and support its development. As the third municipality directly under the Central Government, Tianjin is below Beijing and Shanghai, there is not balance among different creative industries in Tianjin, it does not explicit its characristics. So what should Tianjin do to break the embarrassment and realize its quick development to balance its economic structure becomes very important! In 2006, the State Council makes the Tianjin Seaside New Area become the national development strategy plan, how a rare opportunity facing Tianjin should be used determine the future of Tianjin. Tianjin is the center of the Bohai Economic Rim, as well as the location of the Binhai New District. It is significant to change the economic structure and promote the comprehensive development of the tertiary industry. This thesis is divided into four parts, details are as follows: This thesis introduces the creative industries in the global development and the starting of the creative industries in China, and leads to the importance of the development of creative industries in Tianjin. Chapter II analyzes the characteristics of the creative industries. When analyzing the value chain in creative industries, the paper pays more attention to the component and characristics so we can differentiate the value chain of creative industries form conventional ones. The third part analyses the existent conditions of creative industries in Tianjin, and it also pays more to the relative competitive position in China. Further, this part compares the relative competitive advantages of different creative industries in Tianjin and gains the basic conditions in Tianjin. Chapter IV as the core content of the paper analyzes how Tianjin develops creative industries. Namely the paper proposes some suggestion and advices as how to develop creative industries. Fist, Tianjin must define its creative industries’ strategy to guide the future direction and apply industry focus strategy to develop unique industries. Second, the Tianjin government should provide institutional guarantee by providing policy insurance and other ones to create good outside environment. Tianjin should innovate its financing channel to provide financial support for small enterprises and actively develop creative industries parks and bases on provide communication platforms and atmosphere. Last, Tianjin should develop its own models based on its characters to avoiding the same models with others. Tianjin should deeply explore and integrate the potential resources to realize conventional culture value added and transform the intelligence strengths into industries advantage and fully activate the strengths of high schools in cultivating creative students, and it will provide intelligence advantage for creative industries.
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