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论文编号：	15464
作者编号：	2320213516
上传时间：	2025/6/12 1:47:53
中文题目：	T农业装备有限公司的国际市场进入策略优
英文题目：	Research on the International Market Entry
指导老师：	田莉
中文关键字：	农业机械；拖拉机；国际市场进入策略
英文关键字：	Agricultural machinery；Tractors；International market entry strategies；
中文摘要：	近20年来，由于补贴政策的实施和社会发展，我国农业机械行业得到了快速发展，在《农业机械报废更新补贴实施指导意见》和《推动大规模设备更新和消费品以旧换新行动方案》推动下，国家农机购置补贴以及报废补贴将会进一步促进老旧农业机械报废、替换、更新，这一政策将特别关注拖拉机等常见且广泛普及的农机设备。拖拉机作为农机设备中的重要组成部分，其销售额在农机市场中占据显著份额，对农机行业的发展具有重要支撑作用。通过实施报废更新补贴政策，将加快老旧拖拉机的淘汰，推动其向更高效、更环保、更智能的机型更新，从而加快农业机械结构调整，提升农业机械的整体效能。此外，全球农业机械市场规模呈现震荡上涨态势，亚太地区因农业经济发展潜力可观而成为全球最大的农业机械生产区域，但农场机械化率仍有待提升。 LT农业装备有限公司作为国内一家中小型拖拉机生产企业，在面对国内外愈演愈烈的竞争中如何找好定位，如何制定发展战略显得尤为重要。LT农业装备有限公司目前主要产品为50-80马力中小型拖拉机产品，依托于母公司近20年的拖拉机底盘生产经验和技术积累，作为后向一体化诞生的主机企业，LT农业装备有限公司拥有相对较低的生产成本和快速的质量反应体系。 本文以LT农业装备有限公司为研究对象，基于公司国际市场进入策略的理论框架，首先概述了公司的整体概况及其国际化进程。在研究过程中，本论文主要采用了PEST模型分析和波特五力模型，对LT农业装备有限公司所处行业的宏观环境和行业竞争态势进行了全面剖析。通过深入分析，本文揭示了LT农业装备有限公司在国际市场进入策略上面临的主要问题，包括国际市场进入策略目标不明确、资源配置不合理、市场定位不准等。针对这些问题，本文提出了相应的优化方案，旨在为公司的发展提供有力支持。本论文不仅聚焦于LT农业装备有限公司国际市场进入策略的优化分析，以期推动该公司的持续发展，同时也期望能为同行业的其他企业提供有益的参考和借鉴。
英文摘要：	In the past two decades, China's agricultural machinery industry has experienced rapid development due to the implementation of subsidy policies and social development. Driven by the Guiding Opinions on the Implementation of Agricultural Machinery Scrapping and Renewal Subsidies and the Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-ins, national agricultural machinery purchase subsidies and scrapping subsidies will further promote the scrapping, replacement, and updating of old agricultural machinery. This policy will pay special attention to commonly used and widely popularized agricultural machinery equipment such as tractors. As an important component of agricultural machinery equipment, tractors occupy a significant share in the agricultural machinery market and play a crucial supporting role in the development of the agricultural machinery industry. The implementation of the scrapping and renewal subsidy policy will accelerate the elimination of old tractors and promote their replacement with more efficient, environmentally friendly, and intelligent models, thereby accelerating the structural adjustment of agricultural machinery and enhancing its overall efficiency. In addition, the global agricultural machinery market size has shown a trend of fluctuating growth. Due to its considerable potential for agricultural economic development, the Asia-Pacific region has become the largest producer of agricultural machinery in the world, although the farm mechanization rate still needs to be improved. LT Agricultural Equipment Co., Ltd., as a domestic small and medium-sized tractor manufacturer, faces significant challenges in positioning itself and formulating development strategies amid intensifying competition at home and abroad. LT's main products are 50-80 horsepower small and medium-sized tractors. Relying on its parent company's nearly 20 years of experience and technical accumulation in tractor chassis production, LT, as a host enterprise born from backward integration, has relatively low production costs and a rapid quality response system. This thesis? takes LT Agricultural Equipment Co., Ltd. as the research object and outlines the company's overall situation and internationalization process based on the theoretical framework of corporate International Market Entry Strategies. During the research, this paper primarily adopts PEST model analysis and Porter's Five Forces model to comprehensively analyze the macro environment and industry competitive situation of LT Agricultural Equipment Co., Ltd. Through in-depth analysis, this paper reveals the main problems faced by LT Agricultural Equipment Co., Ltd. in its International Market Entry Strategies, including unclear internationalization strategic objectives, significant response pressure in host countries, inefficient international quality certification, and high costs. In response to these issues, this paper proposes corresponding optimization schemes aimed at providing strong support for the company's development. This paper not only focuses on the optimization analysis of LT Agricultural Equipment Co., Ltd.'s International Market Entry Strategies to promote the company's sustainable development but also hopes to provide useful references and insights for other companies in the same industry.
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