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论文编号：	15357
作者编号：	2120223802
上传时间：	2025/6/6 23:11:16
中文题目：	移动短视频平台大学生健康信息采纳行为研究
英文题目：	Research on Health Information Adoption Behavior Among College Students in Mobile Short Video Platforms
指导老师：	冯湘君
中文关键字：	健康信息；短视频；大学生；信息采纳；影响因素
英文关键字：	Health Information; Short Video; College Student; Information Adoption; Influencing Factors
中文摘要：	在“健康中国2030”战略背景下，随着短视频的迅猛发展，移动短视频平台已成为大学生获取健康信息的首要渠道。移动短视频平台通过算法推荐、碎片化内容和社交属性等独特要素构建了新型健康信息采纳场景，但也滋生信息过载、内容质量参差等现实问题。而涉及到大学生为主体的健康信息行为研究，多从信息行为本身出发，缺乏针对短视频场景的适应性调整，因此本文选择从大学生的角度出发来研究移动短视频平台健康信息采纳行为的影响因素。 本文将以技术接受与使用统一模型、信息采纳模型、健康信念模型为基础，利用深度访谈法和问卷调查法对移动短视频平台大学生健康信息采纳行为的影响因素进行探索，构建了影响大学生健康信息采纳的影响因素模型，并根据研究结论提供了短视频平台和大学生应对健康信息数字化趋势的应对和调整方案，为促进大学生提高信息素养和短视频平台提升健康信息供给质量提供了参考。 通过深度访谈和问卷调查，本文得出相关变量：感知趣味性、感知有用性、自我效能、信息质量、感知疾病威胁、感知个性化、系统质量，并通过数据分析验证了研究假设，对大学生在短视频平台中的健康信息采纳行为的影响因素进行了分析和总结，研究发现信息质量、感知个性化、健康信息采纳意愿对大学生健康信息采纳行为有着正向影响作用，感知趣味性、感知疾病威胁、自我效能、感知个性化对大学生健康信息采纳意愿有着正向影响作用，系统质量对大学生健康信息采纳意愿与行为均是负向作用，信息质量可以通过感知有用性对信息采纳行为产生正向作用，感知有用性对大学生健康信息采纳行为无显著影响。 笔者基于研究结果，从平台和大学生的角度提出了7点建议，平台要加强内容审核与管理，优化内容生产与传播，优化系统功能设计，优化个性化内容交互机制，提供个性化健康信息管理工具。大学生要提升个体信息素养，增强自我效能。图4幅，表34个，参考文献83篇。
英文摘要：	Under the strategic background of “Healthy China 2030” and with the rapid development of short videos, mobile short video platforms have become the primary channel for college students to access health information. These platforms have constructed a new health information adoption scenario through unique elements such as algorithmic recommendations, fragmented content, and social interaction. However, they also face practical issues like information overload and uneven content quality. Existing research on health information behaviors among college students predominantly focuses on information behavior itself, lacking adaptations to the short video context. Therefore, this study investigates the influencing factors of health information adoption behaviors on mobile short video platforms from the perspective of college students. This research is grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), the Information Adoption Model (IAM), and the Health Belief Model (HBM). By employing in-depth interviews and questionnaire surveys, this study explores the factors influencing college students' health information adoption behaviors on mobile short video platforms, constructs a theoretical model, and proposes strategies for both platforms and students to adapt to the digital health information trend. The findings provide insights for improving college students' information literacy and enhancing the quality of health information supply on short video platforms. Through interviews and surveys, this study identifies key variables: perceived enjoyment, perceived usefulness, self-efficacy, information quality, perceived disease threat, perceived personalization, and system quality. The analysis validates research hypotheses and summarizes factors influencing college students' health information adoption behaviors on these platforms. Key findings include: Information quality, perceived personalization, and health information adoption intention positively influence adoption behaviors. Perceived enjoyment, perceived disease threat, self-efficacy, and perceived personalization positively affect adoption intention. System quality negatively impacts both adoption intention and behavior. Information quality indirectly enhances adoption behavior through perceived usefulness, though perceived usefulness itself has no significant direct effect. Based on these results, the study proposes seven recommendations: For platforms: Strengthen content review and management, optimize content production and dissemination, improve system functionality and algorithms, and provide personalized health information management tools. For students: Enhance individual information literacy and strengthen self-efficacy. This paper includes 4 figures, 34 tables, 83 references.
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