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论文编号：	15188
作者编号：	2320224285
上传时间：	2024/12/11 20:29:43
中文题目：	H公司汽车电子新产品研发流程优化研究
英文题目：	Study on automotive electronic new products R&D process optimization of H Company
指导老师：	李勇建
中文关键字：	汽车电子零部件；新产品研发；流程优化；并行工程
英文关键字：	automotive electronic components; new product development; process optimization; concurrent engineering
中文摘要：	随着新能源智能网联汽车行业的迅猛发展，特别是在中国车企的引领下，汽车智能化、网联化、电动化的转型趋势日益明显，这极大地推动了众多汽车电子零部件企业的成长与扩张。然而，随着产能和技术的持续扩张，新能源汽车品牌之间的竞争愈发激烈。在供应链高度整合的汽车行业中，主机厂的竞争态势直接波及到上游供应商。在这样的市场环境下，汽车电子零部件制造商若要在激烈的市场竞争中脱颖而出，必须致力于降低产品成本、提升产品质量，并缩短交货时间。为了实现这些目标，一个完善且具有高度适应性的新产品研发流程显得尤为关键。 作为汽车电子零部件行业的领先企业之一，H公司正面临日益激烈的市场竞争。在这种背景下，传统的研发流程已无法满足当前产品市场需求，迫切需要进行流程优化。本研究聚焦于H公司新产品研发流程，首先介绍了流程优化的理论基础和方法论；接着，概述了H公司的概况以及目前产品研发流程的现状，并通过运营数据分析、问卷调查、5WHY等方法，揭示了现有流程的主要问题及其深层次原因；随后，基于并行工程理论、ASME、ESIA等知识和方法，针对H公司提出有关新产品研发流程的具体优化方案，包括以下措施：（1）细化需求确认及验证流程（2）采用并行工程以缩短研发周期（3）削减流程中的非增值活动（4）实施敏捷变更管理以提高执行效率；最后，为了确保优化后的流程得到有效执行，提出了包括人员、制度、组织、信息化在内的流程实施保障措施，并通过试点项目验证了流程优化方案的有效性。本研究紧密结合行业现状和H公司的实际挑战，对其新产品研发流程进行了优化研究。这不仅有助于提升H公司的产品市场竞争力，同时也为其他同行业企业在解决类似问题时提供了参考价值。图24幅，表14个，参考文献34篇。
英文摘要：	With the rapid advancement of the new energy intelligent network automobile industry, particularly under the leadership of Chinese automotive companies, the trends towards automotive intelligence, connectivity, and electrification have become increasingly pronounced. This evolution has significantly fostered the growth and expansion of numerous automotive electronic component manufacturers. However, as production capacities and technologies continue to expand, competition among new energy vehicle brands is intensifying. In an automotive sector characterized by highly integrated supply chains, the competitive dynamics among OEMs directly influence upstream suppliers. In this challenging market landscape, if manufacturers of automotive electronic components aspire to distinguish themselves amidst fierce competition, they must focus on reducing product costs, enhancing product quality, and shortening delivery timelines. To achieve these objectives effectively, a comprehensive and adaptable new product development process is essential. As a leading entity in the automotive electronic parts sector, H Company faces escalating market competition. In this context, its original R&D processes are inadequate for meeting current market demands; thus optimizing these processes has become imperative. This thesis centers on H Company's new product development process. Initially, it introduces theoretical foundations and methodologies pertinent to process optimization. Subsequently, it outlines H Company's general situation along with its existing product development status while identifying key issues and underlying causes through operational data analysis methods such as surveys and 5WHY analysis. Building upon concurrent engineering principles alongside ASME and ESIA frameworks among others, an optimization plan for H Company's new product development process was formulated. Specific measures include: (1) refining requirement confirmation and verification procedures; (2) implementing concurrent engineering practices to reduce development cycles; (3) minimizing non-value-added activities within processes; (4) adopting agile change management strategies to enhance execution efficiency; Finally, to ensure effective implementation of optimized processes—comprehensive safeguards encompassing personnel training systems organization structures—and informatization initiatives are proposed while validating the effectiveness of this optimization scheme through pilot projects conducted within H Company’s operations.This thesis intricately aligns with both industry conditions and practical challenges faced by H Company in optimizing its new product development framework which not only bolsters market competitiveness for its products but also offers valuable insights for other enterprises facing similar challenges within the same industry. 24 pictures, 14 forms, 34 references.
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