联系我们

论文查询结果	返回搜索

论文编号：	1514
作者编号：	2120062363
上传时间：	2009/12/24 14:49:36
中文题目：	新环境下天津联通经营战略及组织变革
英文题目：	Tianjin Unicom Operating Strategy and Organizational Restructure under the New Environment
指导老师：	杨斌
中文关键字：	电信业 重组 全业务运营 经营战略 组织架构及形态
英文关键字：	telecommunication industry restructure all-business operation operating strategy organizational structure and organizational form
中文摘要：	随着新一轮电信业重组方案的实施，新电信、新联通、新移动三大电信运营商形成了三足鼎立之势，开启了全业务运营时代。在新的竞争格局下，如何根据不同的环境和组织状况，建立与企业自身资源能力相匹配的经营战略，并通过一系列切实可行的杠杆撬动经营战略的实施，快速拓展市场、创造竞争优势，是每个运营商必须思考的问题。 本文综合运用“看不见的资产动力论”战略管理理论和日美企业经营管理模式比较的实证研究结果，以天津联通公司为例进行分析，研究了该企业的经营战略和新经营战略下天津联通组织架构及组织形态的变革,及撬动天津联通组织变革的杠杆。针对天津联通经营战略及战略执行的研究，将为新联通北方公司，同时也为新中国电信的南方公司的经营提供可借鉴参考。 本文共六章节，第一章介绍了论文的选题背景和意义、研究思路和研究框架、研究方法和研究内容；第二章阐述了本研究所用到的相关背景知识及理论；第三章以看不见的资产动力论为框架，论述了天津联通在全业务运营条件下的“不均衡”经营战略；第四章分析了与经营战略相适应的组织架构及组织形态，第五章深入研究了撬动天津联通组织变革的杠杆，第六章在总结前文基础上，提出了不足和有待讨论的问题。
英文摘要：	As the telecommunication restructuring carried on, three telecom operators have been founded which have all-business permission. In order to expand market and gain competition advantage, the operators(China Telecom、China Unicom、China Mobile) have to effectively solve such questions as how to establish operating strategy that can adapt to the external environment and internal organization and how to implement strategy by a series of measures. Based on the analysis of strategic management theory named “invisible assets dynamical theory” and corporation production and management models of Japan and the United States, the thesis illustrates Tianjin Unicom, studies not only operating strategy、organizational structure and organizational form，but also the lever that promotes organizational structure reform. It will present reference for northern corporations of China Unicom and southern corporations of China Telecom. The thesis consists of six chapters. The first chapter introduces the background、significance、framework and methods. In the second chapter, it analyzes basic theories. The third chapter presents the imbalanced strategy of Tianjin Unicom in all-business operation. The fourth chapter introduces organizational structure reform. In the fifth chapter, it studies the lever which promotes structure reform. In The last chapter, the shortage and discussible questions are given.
查看全文：	预览  下载(下载需要进行登录)