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论文编号：	15118
作者编号：	2320224011
上传时间：	2024/12/10 16:03:33
中文题目：	初创企业 Y 公司吸附机器人业务竞争战略研究
英文题目：	Research on the Competitive Strategy of Y Company''s Adsorption Robot Business
指导老师：	石鉴
中文关键字：	初创企业；吸附机器人；业务竞争战略
英文关键字：	Starups; Adsorption Robot ; Competitive Strategy
中文摘要：	近年来，国内机器人行业取得了显著的技术进步，包括人工智能、感知技术、自主导航等 技术方面的突破，使得机器人能够更好地适应复杂环境和任务需求，带动了机器人行业加快发展。据《中国机器人产业发展报告（2022年）》，近年来，特种机器人的整机性能在持续提升，在极端环境和危险作业等场景下的操作能力也在大幅增强[1]。到2022年，中国的特种机器人市场规模达到22亿美元，预计在2024年，中国的特种机器人市场规模将达到34亿美元[2]。相比起传统工业机器人市场被四大家族（发那科、ABB、安川、库卡）占据，特种机器人仍具备市场空间。其中，以吸附机器人为代表的特种机器人正在成为替代人类危险作业的主力军，因此，吸附机器人具有巨大的市场前景，同时，市场竞争也很激烈。本文以初创Y公司为研究对象，Y公司作为吸附机器人行业的新进入者，以某高校在机器人关键部件的科研成果为核心，以提供机器人本体产品和行业应用服务为主营业务。初创企业为了生存，具备获得市场竞争力的产品尤为重要。 首先，本文对吸附机器人行业及Y公司当前概况进行了阐述，并且对目前发展中存在的客户需求分散导致业务范围分散、订单交付周期长、产品营销方式单一这三个问题进行了总结，分析出导致以上问题的原因是业务方向不明确、产品生命周期管理缺乏、产品推广策略欠缺，其次，使用PEST分析工具进行外部宏观环境分析，基于波特五力模型分析吸附机器人所处的外部微观行业环境，基于上述外部环境分析，结合SWOT工具分析，指出了Y公司吸附机器人产品的优缺点、机遇和威胁，结合多种战略匹配分析，运用竞争战略管理理论的深刻洞察，决定采纳差异化战略作为其吸附机器人业务的核心策略，并提出了实施路径和运营资金、组织结构、人才保障、技术创新四项保障措施。 本文对Y公司的吸附机器人产品进行了竞争战略研究，重点关注对机器人策略研究的理论研究，具有较大的参考意义。与此同时，在实践中制定竞争战略和实施计划，对于Y公司而言至关重要，进而提升Y公司在行业内的地位，实现市场份额的有效扩大。此战略不仅聚焦于强化公司的核心竞争力，确保企业的可持续发展，也对推广中国特种机器人产品，具有重要的参考与指导意义。
英文摘要：	In recent years, the domestic robotics industry has made significant technological progress, including breakthroughs in artificial intelligence, perception technology, autonomous navigation, and other technologies, enabling robots to better adapt to complex environments and task requirements, and driving the accelerated development of the robotics industry. According to the "Report on the Development of China's Robot Industry (2022)", in recent years, the overall performance of special robots has been continuously improving, and their operational capabilities in extreme environments and dangerous operations have also been significantly enhanced. By 2022, the market size of China's special robots will reach 2.2 billion US dollars, and it is expected that by 2024, the market size of China's special robots will reach 3.4 billion US dollars. Compared to the traditional industrial robot market dominated by the four major families (Fanuc, ABB, Yaskawa, KUKA), special robots still have market space. Among them, special robots represented by adsorption robots are becoming the main force to replace human dangerous operations. Therefore, adsorption robots have huge market prospects, and at the same time, market competition is also fierce. This thesis takes the start-up Y company as the research object. Y company, as a new entrant in the adsorption robot industry, focuses on the research achievements of a certain university in key robot components, and provides robot body products and industry application services as its main business. It is particularly important for startups to have products that can gain market competitiveness in order to survive. Firstly, this thesis elaborates on the current situation of the adsorption robot industry and Y company, and summarizes the three problems that exist in the current development: scattered customer demand leading to scattered business scope, long order delivery cycle, and single product marketing method. The reasons for the above problems are analyzed to be unclear business direction, lack of product lifecycle management, and insufficient product promotion strategy. Secondly, PEST analysis tool is used to analyze the external macro environment, and Porter's Five Forces model is used to analyze the external micro industry environment in which the adsorption robot operates. Based on the above external environment analysis, combined with SWOT tool analysis, the advantages, disadvantages, opportunities, and threats of Y company's adsorption robot products are pointed out. Combined with multiple strategic matching analyses, profound insights from competitive strategic management theory are applied, Decided to adopt a differentiation strategy as the core strategy for its adsorption robot business, and proposed four safeguard measures including implementation path and operating funds, organizational structure, talent guarantee, and technological innovation. This thesis conducts a competitive strategy study on Y Company's adsorption robot products, with a focus on theoretical research on robot strategy, which has significant reference value. At the same time, it is crucial for Company Y to develop competitive strategies and implementation plans in practice, in order to enhance its position in the industry and effectively expand its market share. This strategy not only focuses on strengthening the company's core competitiveness and ensuring sustainable development, but also has important reference and guidance significance for promoting Chinese special robot products.
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