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论文编号：	15092
作者编号：	2320224082
上传时间：	2024/12/10 11:34:12
中文题目：	CC公司半导体硅片业务竞争战略研究
英文题目：	Research on the Competitive Strategy of CC Company’s Semiconductor Silicon Wafer Business
指导老师：	古志辉
中文关键字：	半导体硅片；广泛差异化；竞争战略；战略保障
英文关键字：	Semiconductor silicon wafer; Extensive differentiation; Competitive Strategy
中文摘要：	半导体硅片产业是集成电路产业的核心，是国家重要的战略性、基础性产 业，是推动经济和信息化发展的重要高新技术。国际硅片主流尺寸由6英寸向 12 英寸的转变，用了短短不到10年的时间，极大地推动了集成电路成本的不 断降低。从集成电路的发展历程上看，任何一次技术飞跃和产业提升，其背后 都有硅材料技术的强力推动，只有掌握了先进的硅材料技术，才能获得发展集 成电路新技术的基础。 CC公司各类产品及技术、能力包括第一代半导体硅材料及其4-6英寸直拉 和区熔单晶生长、衬底加工、外延生长等产业化技术、8英寸工程化技术，拥 有96万片/年6英寸硅抛光材料生产能力及100万片/年4-6英寸硅外延材料生 产能力；苏州工厂具备月产能为25万片/月的12英寸硅片；然而半导体硅片制 造产业，具有非常典型的技术和资金密集特征，高投入、高回报和高风险，CC 公司所处的产业集中程度非常高，市场竞争激烈。本文基于CC公司所处的外 部环境和产业内部环境以及全球市场经营环境的竞争格局，利用波特竞争理论 的理论，系统分析了CC公司的广泛差异化发展战略定位的必要性，进而深入 剖析了该企业基于差异化战略的驱动因素构建。从企业的长久发展，维持长久 竞争优势角度出发，本研究分析了CC公司的优劣势，并对战略实施的保障， 进行了具体分析，战略实施的保障措施主要围绕财务保障、知识产权保障、人 力资源保障、技术及硬件设施保障展开，进一步给出了改善提高的建议。通过 本文的分析和研究，希望有助于发现CC公司在目前战略定位和运营过程中， 实际所存在的主要问题和深层次原因，通过具体解决对策的理论分析和论证， 找到今后运营过程中所应改善和提高的途径，从而不断提升CC公司的市场竞 争力，以有效面对激烈的半导体产业内部的超强竞争，进一步实现长远健康发 展。
英文摘要：	The semiconductor silicon wafer industry stands as the core of the integrated circuit (IC) industry, representing a crucial strategic and foundational sector for a nation. It is an advanced technology vital for driving economic and information development. The transition from the mainstream 6-inch silicon wafers to 12-inch wafers internationally occurred in less than a decade, significantly contributing to the continuous reduction in IC costs. Observing the evolution of the IC industry, every technological leap and industrial upgrade has been underpinned by advancements in silicon material technology. Mastering advanced silicon material technology is essential for laying the groundwork for developing new IC technologies. CC Company boasts a diverse range of products, technologies, and capabilities, including first-generation semiconductor silicon materials, as well as industrialization technologies for 4-6-inch direct-pull and zone-melting single crystal growth, substrate processing, epitaxial growth, and 8-inch engineering technologies. It possesses an annual production capacity of 960,000 6-inch silicon polished wafers and 1 million 4-6 inch silicon epitaxial wafers. Its Suzhou factory has a monthly production capacity of 250,000 12-inch silicon wafers. However, the semiconductor silicon wafer manufacturing industry is characterized by its high technology and capital intensity, featuring high investment, high returns, and high risks. CC Company operates in a highly concentrated industry with intense market competition. Based on the external and internal environments of CC Company, as well as the competitive landscape of the global market, this paper utilizes Porter's Competitive Theory to systematically analyze the necessity of CC Company's broad differentiation strategy positioning. It further delves into the construction of the company's differentiation strategy-driven factors. From the perspective of the company's long-term development and maintenance of sustained competitive advantages, this study analyzes CC Company's strengths and weaknesses, conducts a detailed analysis of the safeguards for strategy implementation, and further provides suggestions for improvement. Through the analysis and research in this paper, it aims to identify the main issues and underlying causes faced by CC Company in its current strategic positioning and operational processes. By theoretically analyzing and demonstrating specific solutions, it seeks to identify areas for improvement and enhancement in future operations, thereby continuously enhancing CC Company's market competitiveness. This will effectively address the intense competition within the semiconductor industry and further facilitate its long-term and healthy development.
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