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论文编号：	15022
作者编号：	2320200282
上传时间：	2024/12/9 16:10:38
中文题目：	贝壳找房平台战略优化研究
英文题目：	Strategic Optimization Research of Ke Holdings inc. Search Platform
指导老师：	吴德胜
中文关键字：	贝壳；平台战略；平台治理；多元化；生态圈
英文关键字：	Ke Holdings inc.；Platform Strategy；Platform Governance；Diversification； Ecosystem
中文摘要：	本研究聚焦于产业互联网快速发展的背景下，房地产交易领域技术应用相对滞后的现状，选取贝壳找房作为典型案例进行深入分析。作为房地产经纪行业的领军企业，贝壳找房正面临从规模增长向效率提升的战略转型关键期。本文旨在探讨贝壳找房如何通过优化平台战略，应对内部发展需求与外部市场竞争，实现可持续发展。 首先，本研究在绪论部分明确了研究背景、研究意义及研究方法。面对房地产市场日益激烈的竞争环境，贝壳找房平台如何通过战略优化实现可持续发展成为亟待解决的问题。因此，本研究通过深入分析贝壳找房平台的内外部环境、战略定位及面临的挑战，提出针对性的战略优化建议。研究方法上，本研究综合运用了文献综述、案例分析、PEST分析、SWOT分析等多种研究方法，确保研究的科学性和有效性。 其次，本研究对贝壳找房平台的基本情况及内外部环境进行了全面分析。通过介绍贝壳找房公司的概况、平台战略基本情况及面临的核心问题，揭示了贝壳找房平台在市场竞争中的优势与不足。同时，对贝壳找房平台的外部环境进行了深入剖析，明确了行业发展趋势和竞争态势。此外，对贝壳平台的内部资源进行了评估，为战略优化提供了基础数据和分析支持。在战略优化与实施部分，本研究提出了具体的战略优化建议和实施路径，包括利用大数据和人工智能技术提升客户体验、丰富房地产服务生态圈、实施业务多元化战略和优化平台治理机制等。为了确保战略的有效实施，本研究还提出了建立健全的风险防范机制、数据隐私保护体系、部门体系、组织文化与员工赋能、沟通机制和绩效管理体系等保障措施。通过这些措施的实施，可确保贝壳找房平台在战略实施过程中能够稳定推进并有效应对潜在风险。 综上所述，本研究不仅丰富了房地产经纪行业战略管理的理论框架，也为实践中的企业提供了可行的战略转型路径，对推动行业的健康发展具有重要的现实意义。
英文摘要：	This paper focuses on the relatively lagging technological application in the real estate transaction sector against the backdrop of the rapid development of industrial internet, with a deep analysis of the KE Holdings as a typical case. As a leading enterprise in the real estate brokerage industry, the KE Holdings is currently at a critical stage of strategic transformation from scale growth to efficiency improvement. This paper aims to explore how KE Holdings can optimize its platform strategy to address internal development needs and external market competition, thereby achieving sustainable development. Firstly, the introduction section of this study clarifies the research background, significance, and methodology. In the face of increasingly fierce competition in the real estate market, how the KE Holdings platform can achieve sustainable development through strategic optimization is an urgent issue to be addressed. Therefore, this study conducts an in-depth analysis of the internal and external environment, strategic positioning, and challenges faced by the KE Holdings platform, and proposes targeted strategic optimization suggestions. Methodologically, this study employs a comprehensive approach, integrating literature review, case analysis, PEST analysis, and SWOT analysis to ensure the scientific and effective nature of the research. Secondly, this paper conducts a comprehensive analysis of the basic situation and internal and external environment of the KE Holdings platform. By introducing the company profile of the KE Holdings, the basic situation of the platform strategy, and the core issues it faces, the study reveals the platform's advantages and shortcomings in market competition. It also provides an in-depth analysis of the external environment of the KE Holdings, clarifying industry development trends and competitive dynamics. Furthermore, an assessment of the platform's internal resources is conducted to provide foundational data and analytical support for strategic optimization. In the section on strategic optimization and implementation, the study proposes specific recommendations and implementation paths, including leveraging big data and artificial intelligence to enhance customer experience, enriching the real estate service ecosystem, implementing a diversified business strategy, and optimizing platform governance mechanisms. To ensure the effective implementation of these strategies, the paper also recommends establishing and improving risk prevention mechanisms, data privacy protection systems, departmental structures, organizational culture and employee empowerment, communication mechanisms, and performance management systems. The implementation of these measures will ensure that KE Holdings can steadily advance its strategic implementation and effectively address potential risks. In summary, this paper not only enriches the theoretical framework of strategic management in the real estate brokerage industry but also provides practical enterprises with feasible strategic transformation paths, which have significant practical implications for promoting the healthy development of the industry.
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