联系我们

论文查询结果	返回搜索

论文编号：	14976
作者编号：	2320224190
上传时间：	2024/12/8 9:25:19
中文题目：	G汽车制造公司供应商本地化策略优化研究
英文题目：	Study on Optimization of Supplier Localization Strategies of G Automobile Manufacturing Company
指导老师：	李凯
中文关键字：	供应链管理;供应商本地化;层次分析法
英文关键字：	TOPSIS
中文摘要：	在经济全球化背景下，汽车制造业的供应链管理正经历着深刻的变革。G公司作为一家致力于传统燃油汽车与新能源汽车研发、生产、销售及服务的企业，正面临着成本控制和市场响应能力提升的双重挑战。为了应对这些挑战，G公司采取了供应商本地化策略，即鼓励和支持现有的供应商在G公司所在地区建立新的生产基地，以实现原材料采购、零部件制造、物流配送等供应链环节的地理接近。这一策略旨在通过降低物流成本、提高供应链的响应速度和灵活性，以及促进与当地经济的融合，来提升G公司的市场竞争力和经济效益。 本研究围绕G公司制造公司的供应商本地化策略，通过深入分析其供应链管理体系和采购现状，评估了本地化的可行性与挑战。通过实地访谈和扎根理论编码分析，识别了影响供应商本地化的关键因素，如成本效益、市场需求、政策环境等。为了系统地评估供应商本地化的适宜性，研究构建了一个综合评价指标体系，该体系涵盖了启动成本、市场需求、人力成本、运输成本、政府政策和环境影响等多个维度。运用层次分析法（AHP）确定了各评价指标的权重，并通过TOPSIS法对供应商的本地化适宜性进行了定量评估。研究结论显示，政府政策是推动供应商本地化的最关键因素，其次是启动成本和市场需求。G公司应加强与政府的合作，争取优惠政策，同时优化采购流程和供应商管理，以降低本地化成本。此外，G公司需关注环境责任和风险管理，确保供应链的可持续发展。通过实施本研究提出的策略，G公司有望提升供应链的稳定性和市场竞争力，同时促进地方经济的发展。 基于评估结果，研究提出了一系列保障措施，包括政府政策保障、技术支持保障、环境责任保障和风险管理保障，以促进供应商在G公司所在地区建立生产基地。这些措施旨在降低供应商的运营成本，提高供应链的稳定性和响应速度，同时促进地方经济发展，实现企业与地区的共赢。
英文摘要：	Against the background of economic globalization, the supply chain management of the automobile manufacturing industry is undergoing profound changes. As a company engaged in the research and development, production, sales and service of traditional fuel vehicles and new energy vehicles, Company G faces the dual challenges of controlling costs and improving market responsiveness. To meet these challenges, Company G has adopted a supplier localization strategy, i.e., encouraging and supporting existing suppliers to set up new production bases in the region where Company G is located, in order to achieve geographical proximity in the supply chain links of raw material procurement, parts manufacturing, logistics and distribution. This strategy aims to improve Company G's market competitiveness and economic efficiency by reducing logistics costs, improving supply chain responsiveness and flexibility, and promoting integration with the local economy. This study focuses on the supplier localization strategy of Company G. Through an in-depth analysis of its supply chain management system and procurement status quo, the feasibility and challenges of localization are assessed. Through field interviews and rooted theory coding analysis, key factors affecting supplier localization, such as cost effectiveness, market demand, and policy environment, were identified. To systematically assess the appropriateness of supplier localization, the study constructed a comprehensive evaluation index system covering multiple dimensions such as start-up costs, market demand, labor costs, transportation costs, government policies, and environmental impacts. The weights of each evaluation index were determined using the AHP, and the localization suitability of suppliers was quantitatively evaluated using the TOPSIS method. The results show that government policy is the most critical factor driving supplier localization, followed by start-up costs and market demand. Company G should strengthen cooperation with the government for preferential policies, and optimize the procurement process and supplier management to reduce localization costs. In addition, Company G needs to focus on environmental responsibility and risk management to ensure the sustainability of the supply chain. By implementing the strategies suggested in this study, Company G is expected to improve the stability and market competitiveness of its supply chain while promoting the development of the local economy. Based on the assessment results, the study proposes a series of safeguards, including government policy safeguards, technical support safeguards, environmental liability safeguards and risk management safeguards, to promote the establishment of suppliers' production bases in the region where Company G is located. These measures aim to reduce suppliers' operating costs and improve the stability and responsiveness of the supply chain, while promoting local economic development and realizing a win-win situation for both the enterprise and the region.
查看全文：	预览  下载(下载需要进行登录)