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论文编号：	1493
作者编号：	2120072138
上传时间：	2009/12/25 10:46:56
中文题目：	外贸出口企业核心竞争力构建及绩效研究
英文题目：	Research on Core Competence Built and Performance Improving of Export Trading Corporation
指导老师：	许晖
中文关键字：	外贸出口企业，核心竞争力，经营绩效
英文关键字：	Export Trading Corporation,Core Competence,Operating Performance
中文摘要：	企业的核心竞争力是指企业独有的、在长期的经营实践中所积累起来的知识体系，是企业在产品的研究、开发、生产、营销、服务等某一个或多个环节上对于竞争对手有明显的优势和差异，能够使企业长期获得超额利润，且不易被竞争对手模仿，并能给消费者带来超值效用的独特能力。核心竞争力的识别特征是：价值性、稀缺性、不可替代性、难以模仿性。外贸出口企业同样存在核心竞争力，这也是能够很好解释一些贸易公司存在几十年上百年的一个重要原因。本文针对外贸出口企业核心竞争力的特点进行了描述，并对构成外贸出口企业自身的核心竞争力的要素进行了逐一分析，还对构建外贸出口企业的核心竞争力的途径进行了研究。 近年来越来越多的外贸出口企业开始实施绩效管理，外贸出口企业的经营绩效成了一个热点。针对外贸出口企业的特殊性，如何建立评价指标体系，还有将影响企业经营绩效的因素分为外部因素和内部因素，逐一进行分析，绩效的测量维度和评价模式等本文都一一做了详细的阐述。 通过分析外贸出口企业的核心竞争力的实质，笔者发现从战略的角度，跟绩效的目的都是一样的，都是使企业具备更强的竞争力，持续经营，在日益激烈的国际市场竞争中立于不败之地。所以又对核心竞争力和绩效的促进提升因素进行逐一分析，经过分析发现外贸出口企业在核心竞争力加强的同时伴随着绩效的提升。通过对笔者所在公司M公司的实证案例分析，M公司利用构建和提升企业核心竞争力的过程，达到提升M公司的绩效的策略取得成功的经验。因而得出结论，即出口企业在增强核心竞争力的同时，提升了企业的绩效。 关键词：外贸出口企业 核心竞争力 经营绩效
英文摘要：	Core competence of corporation means unique, knowledge system established with long term accumulation of operating experiences, which brings advantages and differentiation compared with competitors in researching, developing, producing, selling and serving during one or more processes. The advantages and differentiation are able to derive ultra profit for corporation but not easily imitated by competitors, they also bring extraordinary over-valuable services to consumers. Valuable, scarce, irreplaceable and inimitable are the criteria of core competence. Sure exporting trading corporations are able to derive this core competence, which attributes to some of present trading firms exists over dozens of years. This essay describes the characters of exporting trading corporation and analyzes the factors respectively contributes to forming of core competence. This essay describes the characters of core competence and how to build it for exporting trading corporations. More and more exporting trading corporations commit performance management which is a highlight in recent years. Followed by how to establish a performance evaluation, factors related and measurement special for exporting trading corporations were detailed. In the view of strategy, both purpose of core competence and performance aims to better competitiveness, sustainability and priority, after analyzing the essence of exporting trading corporations. After analyzing the performance improving factors of core competence, performance mostly improves during strengthening of core competence. Case study of corporation M provided a good example of performance improving results from establishing and promoting of core competence. Herein the conclusion was drawn as promoting corporate core competence followed by performance improving. Key words: Export trading corporation; Core competence; Operating Performance
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