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论文编号：	14896
作者编号：	2320223872
上传时间：	2024/12/5 17:04:07
中文题目：	H公司数字化转型战略研究
英文题目：	Research on the Digital Transformation Strategy of H Enterprise
指导老师：	李亚
中文关键字：	数字化转型；企业战略；实施方案
英文关键字：	Digital Transformation；Enterprise Strategy；Implementation Plan
中文摘要：	数字化的浪潮席卷全球，彻底改变了企业的运营方式、竞争格局以及与客户 的互动模式，企业进行数字化转型已成为必然之举。传统企业纷纷借助数字化手 段优化业务流程、提高生产效率、创新商业模式。然而，企业数字化转型面临着 一系列的挑战。为成功实现数字化转型，企业需要制定清晰的战略规划，帮助企 业清晰地定义数字化转型的总体目标和阶段性的子目标，为转型之旅提供明确 的方向指引。 在国际竞争加剧、新能源技术的快速发展以及消费者需求的变化等现实背 景下，H 公司亟需通过数字化转型，来提高生产效率、降低运营成本，开拓市场 空间、提高市场地位。因此，本文从公司发展战略的高度出发，结合 H 公司的 内部和外部环境，为 H 公司制定全面、深入的数字化转型战略，助力公司在激 烈的市场竞争环境当中实现长远、稳定的可持续发展。 本文以企业战略和数字化的相关理论作为理论基础，基于 H 公司的数字化 现状和内部外环境，为 H 公司制定数字化转型战略，主要研究结论如下： 第一，H 公司可以采取 SO 数字化转型战略。一方面充分发挥内部优势，利 用先进的技术基础实现技术创新和产品升级，通过强大的品牌形象提高市场接 受度，依靠研发能力为数字化转型提供动力；另一方面抓住外部机会，迅速响应 市场需求，开拓新的市场和业务领域，扩大市场份额。 第二，H 公司进行数字化转型，可以从以下四个方面制定战略方案：一是实 现供应链管理数字化，构建涵盖各环节的信息化系统、与供应商建立长期稳固的 数字化伙伴关系、利用大数据分析技术进行需求预测与计划；二是打造数智化研 发体系，包括数据驱动的研发决策、数字化研发平台、开放式合作等；三是提高 工厂的数字化程度，包括引入更先进的基础设施和生产管理系统等；四是打造数 字化营销模式，构建全渠道数字营销平台、进行数据驱动的客户洞察、通过数据 分析进行营销效果评估与优化。
英文摘要：	The wave of digitization is sweeping across the globe, completely changing the way businesses operate, compete, and interact with customers. Therefore, digital transformation has become an inevitable step for enterprises. Traditional enterprises are using digital means to optimize business processes, improve production efficiency, and innovate business models. However, digital transformation of enterprises faces a series of challenges. To successfully achieve digital transformation, enterprises need to develop clear strategic plans to help them define the overall goals and phased sub goals of digital transformation, providing clear direction guidance for the transformation journey. Against the backdrop of intensified international competition, rapid development of new energy technologies, and changing consumer demands, H Company urgently needs to improve production efficiency, reduce operating costs, expand market space, and enhance market position through digital transformation. Therefore, this article starts from the perspective of the company's development strategy, combined with the internal and external environment of H company, to formulate a comprehensive and in-depth digital transformation strategy for H company, helping the company achieve long-term, stable and sustainable development in the fierce market competition environment. This article takes the relevant theories of enterprise strategy and digitization as the theoretical basis, and based on the digitalization status and internal and external environment of H company, formulates a digital transformation strategy for H company. The main research conclusions are as follows: Firstly, H company can adopt the SO digital transformation strategy. Fully leveraging its internal advantages, utilizing advanced technological foundations to achieve technological innovation and product upgrades, improving market acceptance through a strong brand image, and relying on research and development capabilities to provide impetus for digital transformation; On the other hand, seize external opportunities, quickly respond to market demand, explore new markets and business areas, and expand market share. Secondly, H company can develop strategic plans for digital transformation from the following four aspects: Firstly, to achieve digitalization of supply chain management, build an information system covering all links, establish long-term and stable digital partnerships with suppliers, and use big data analysis technology for demand forecasting and planning. The second is to build a digitalized R&D system, including data-driven R&D decision-making, digital R&D platforms, open cooperation, etc. The third is to improve the digitalization level of factories, including introducing more advanced infrastructure and production management systems. The fourth is to create a digital marketing model, build an omnichannel digital marketing platform, conduct data-driven customer insights, and evaluate and optimize marketing effectiveness through data analysis.
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