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论文编号：	14812
作者编号：	2320200607
上传时间：	2024/6/12 14:59:02
中文题目：	中国电信B分公司天翼云业务营销策略研究
英文题目：	Research on the marketing strategy of state cloud business of China Telecom B branch
指导老师：	李凯教授
中文关键字：	中国电信；天翼云；营销策略
英文关键字：	2320200607
中文摘要：	摘要 随着新一代信息技术与行业加速融合，政府与各行业数字化转型需求日益显现，上云、用数、赋智成为大势所趋。中国通信运营商经历了从2G到5G的高速发展，其庞大的移动语音通信、宽带、固话等基础业务随着人口的衰减已逐步趋向市场饱和，过去依靠互联网人口红利、资源投入的传统发展方式难以为继。国家多次提出提速降费的要求，也使得通信运营商近年来的发展一直处于增量不增收的情况。发展新兴业务，实现企业向科技型公司转型，寻找收入增长的第二曲线已迫在眉睫。通过计算机技术的不断发展，云计算已经成为推动社会变革的新生力量，云计算、大数据以互联网为基础的信息化应用，推动了信息化与工业化的融合，由此引发了整个IT的变革，对生产生活产生了颠覆性的影响。云计算为海量的大数据提供了存储和运算的平台，通过对不同来源数据的管理、处理、分析与优化，把结果应用到生产实践中，并创造出巨大的经济和社会价值。天翼云作为中国电信旗下的云计算品牌，是公司战略新兴业务之一，成为收入增长关键。 本研究以中国电信B分公司的天翼云业务营销策略为核心，从公司的市场环境出发，采用7Ps理论，并结合SWOT分析、PEST分析等多种工具进行深入的分析和研究。结合企业自身优势与劣势、面临的机会和威胁，提出了适合于该地区电信行业特点的天翼云业务营销策略。通过对中国电信B分公司近年来天翼云发展情况进行分析总结，旨在为地市级运营商在天翼云营销方面的理解和实践提供有益的参考，丰富云计算研究的相关理论和数据，这不仅有助于优化中国电信B分公司天翼云业务的营销策略，同时也为其他运营商的地市级公司提供了关于类似产品和服务的营销策略参考，从而助力其成功实现科技型公司的转型。 关键词：中国电信；天翼云；营销策略
英文摘要：	Abstract As the new generation of information technology accelerates integration with various industries, the demand for digital transformation by the government and sectors has become increasingly apparent. Moving to the cloud, utilizing data, and empowering with intelligence have become the major trends. Telecommunication providers in China have seen swift progress in transitioning from 2G to 5G technology. Their enormous mobile voice communications, broadband, and landline basic services have gradually saturated as the population has decreased. The traditional development model that relied on internet population dividends and resource inputs is no longer sustainable. The national requirement to speed up and reduce fees has resulted in the situation that the development of telecommunications operators in recent years has only increased in volume but not in revenue. It is urgent to develop emerging businesses and transform into a technology company to find the second curve of revenue growth. With the continuous development of computer technology, cloud computing has become a new force driving social change. Cloud computing and big data-based information applications based on the Internet promote the integration of informatization and industrialization, trigger a transformation of the entire IT sector, and have a disruptive impact on production and life. It provides a platform for storing and computing massive amounts of big data, managing, processing, analyzing, and optimizing data from different sources, applying the results to production practice, and creating tremendous economic and social value. As a cloud computing brand under China Telecom, State Cloud is one of the company’s emerging strategic businesses and is key to revenue growth. This study focuses on the marketing strategy of State Cloud services at China Telecom's Branch B, starting from the company's market environment, adopting the 7Ps theory, and combining various tools such as SWOT analysis and PEST analysis for an in-depth analysis and research. Taking into account the company's strengths and weaknesses, opportunities and threats faced, it proposes a marketing strategy for State Cloud services suitable for the telecommunications industry characteristics of that region. By analyzing and summarizing the development of State Cloud at China Telecom's Branch B in recent years, the aim is to provide valuable references for city-level operators in understanding and practicing State Cloud marketing, enriching the related theories and data of cloud computing research. This not only helps optimize the marketing strategy of State Cloud services for China Telecom's Branch B but also provides marketing strategy references for similar products and services to other operators' city-level companies, thereby assisting them in successfully achieving the transformation into technology-oriented companies. Key Words: China Telecom；State Cloud；Marketing Strategy
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