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论文编号：	14809
作者编号：	2320200531
上传时间：	2024/6/12 9:40:13
中文题目：	MCZ公司销售订单管理优化研究
英文题目：	Research on Optimization of Sales Order Management in MCZ Company
指导老师：	张建勇
中文关键字：	稀土永磁体产品；销售订单管理；流程优化
英文关键字：	Rare earth permanent magnet products, Sales order management, Process optimization
中文摘要：	随着全球经济增速的放缓加之COVID-19疫情席卷全球。突如其来的疫情作为一个黑天鹅事件，使本来就经济增速减缓的现状雪上加霜。同时由于疫情的管控，很多企业面临着物流的停滞，供应链、资金链断裂的问题。越来越多的工厂濒临破产的边缘，面临着失业的人们对于消费倾向也更加趋于保守。下游客户需求降低与上游供应商原材料价格波动不断，给公司运营管理尤其是供应链管理带来不小的挑战。疫情过后，百废待兴的同时也迎来了更为严酷的竞争。提高客户满意度，稳定基本盘；快速抓住市场机遇，抢占市场份额；提高企业核心竞争力等都离不开供应链的柔韧灵活性以达到订单交付更好的满足客户富有变化性的要求。 本文选取MCZ为研究对象，以销售订单管理为切入点，驱动公司核心业务部门牵引内部变革。总结历史经验教训，增加数字化赋能，精耕细作，各部门加强协作联动，信息共享。运用了案例研究法，文献研究法和归纳总结等方法对MCZ公司销售订单管理的现状进行研究。通过使用ASME流程诊断工具，访谈法和客户满意度调查的方式找出MCZ公司销售订单管理上的一些问题：联系人不明确，信息传递有延迟，价格不明，客户账期较长，货款逾期未付现象严重，增值活动比例较低，全流程耗时长，订单准时交付率低，加单或临时缩短交货期困难。并对这些问题使用组织结构调整，相关制度建立，销售订单管理流程优化和预测方法优化等方法对销售订单管理进行优化。最后运用组织保障、资金保障、人力保障和系统保障等措施辅佐以上优化方案能够落地执行并在后期进行持续优化。 本文的研究希望能帮助MCZ公司解决销售订单管理中所面临的实际问题，同时也希望能为同类型企业提供实践参考，为稀土永磁体行业销售订单管理优化提供研究借鉴和思考启迪。
英文摘要：	With the slowing down of global economic growth and the COVID-19 pandemic sweeping across the world. The sudden outbreak of the epidemic, as a black swan event, further worsened the already slow economic growth situation. At the same time, due to the control of the epidemic, many enterprises have to face to the problem of logistics stagnation and supply chain and funding chain breakage. More and more factories are on the brink of bankruptcy, and people facing unemployment are becoming more conservative in their consumption tendencies. The decrease in downstream customer demand and continuous fluctuations in upstream supplier raw material prices pose significant challenges to the company's operational management, especially supply chain management. After the epidemic, while waiting to be revived, there has also been more fierce competition. Improve customer satisfaction and stabilize the fundamentals; Quickly seize market opportunities and seize market share; Improving the core competitiveness of enterprises cannot be achieved without the flexibility and flexibility of the supply chain, which has better met the changing requirements of customers through order delivery. This article selects MCZ as the research object, with sales order management as the entry point, to drive internal transformation in the core business departments of the company. Summarize historical experiences and lessons, increase digital empowerment, cultivate meticulously, strengthen collaboration and collaboration among departments, and share information. The current situation of sales order management in MCZ Company was studied using methods such as case study, literature review, and inductive summary. By using ASME process diagnostic tools, interview methods, and customer satisfaction surveys, some problems in MCZ Company's sales order management were identified, such as insufficient emphasis on order management, outdated development of the company's existing system, low guidance on actual work from predicted results, and lack of customer management awareness. Organizational structure adjustments were made to optimize system functions, and professional personnel were selected to address these issues, Optimize sales order management by optimizing prediction methods and establishing customer management awareness. Finally, measures such as organizational support, financial support, human resources support, and system support will be used to assist in the implementation of the above optimization plan, which will be continuously optimized in the later stage. This study aims to help MCZ Company solve the urgent problems in sales order management and provide practical reference for similar enterprises. It also provides research reference and inspiration for optimizing sales order management in the rare earth permanent magnet industry.
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