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论文编号：	14754
作者编号：	2320213830
上传时间：	2024/6/7 20:37:50
中文题目：	M公司发展战略研究
英文题目：	Research on the Development Strategy of M Company
指导老师：	徐海林
中文关键字：	发展战略；竞争优势；PEST分析；五力模型
英文关键字：	Development strategy；Competitive advantage；PEST analysis;five forces model
中文摘要：	在全球范围内，随着经济的不断发展，绿色、低碳、智慧化的企业正在拥有越来越多的机会，绿色可持续发展在全球领域正在扮演越来越重要的角色，在党的十八大之后，国家提出了生态文明建设，并在能源方面提出了可持续、低碳的发展理念。作为负责人的大国，我国于2020年提出“2030年碳达峰、2050年碳中和”的宏伟目标，我国企业出现了新的机遇和挑战。随着国际政治生态环境的不断变化，俄乌战争、巴以冲突、多变摩擦及中美贸易战的影响，在当前大背景下，企业的外贸出口收到影响，但节能改造项目的需求激增，在原有的能源大省开始节能减排的项目实施，本文以长三角经济带一家科技产品公司为例，该公司我们在本文中简称为M公司。该公司成立十年，以石墨烯材料应用为起点，拥有多条产品线，包括照明、电暖、充电桩、穿戴装备等，其中，照明产品应用最为广泛，占据产品经营的90%以上。企业如何进行后续的发展，如何在双碳战略，智慧城市等方面能够以后深入的参与，如何在技术快速迭代发展，物联网、大数据、人工智能如此发展的情况下，在市场占有一席之地，如何根据自己的产业特点，经营环境，确定企业新的发展战略，这是本文的主要内容。 M公司从成立到现在有10年的时间，期间经历了快速成长，被上市公司收购，科创板上市失败，企业债务危机等问题，伴随着不断变化的企业经营环境，本文中，通过使用PEST理论对企业的外部宏观环境再进行分析；通过SWOT矩阵工具对企业优势、劣势、外部机遇和外部挑战深入研究；五力分析模型对企业所处的行业等进行分析；通过对同行业领军企业的分析，从中汲取能量；确定企业内外部发展的关键因素，并结合产品（企业）生命周期理论，设计出企业未来的发展战略，做出最优的发展战略组合，制定出M照明公司的转型发展战略的实施路径和相关发展战略的实施保障。本文后续会重点分析并最终形成企业的发展战略。 本次论文以该M公司为研究对象，通过本篇文章，不仅为M公司发展提供切实可行的发展发展战略，也为其他同类型的中小型企业提供参考，不断进步。
英文摘要：	On a global scale, with the continuous development of the economy, green, low-carbon, intelligent enterprises are having more and more opportunities, green sustainable development is playing an increasingly important role in the global field, after the 18th National Congress of the Communist Party of China, the state put forward the construction of ecological civilization, and put forward the concept of sustainable and low-carbon development in energy. As a major country in charge, China put forward the grand goal of "carbon peak by 2030 and carbon neutrality by 2050" in 2020, and new opportunities and challenges have emerged for Chinese enterprises. With the constant changes in the international political ecological environment, the Russia-Ukraine war, the Palestinian-Israeli conflict, the changeable friction and the Sino-US trade war, under the current background, the foreign trade export of enterprises has been affected, but the demand for energy-saving transformation projects has soared, and the implementation of energy-saving and emission reduction projects has begun in the original energy province. This paper takes a technology product company in the Yangtze River Delta Economic Belt as an example. This company is referred to as Company M in this article. The company was founded ten years ago, with the application of graphene materials as a starting point, with a number of product lines, including lighting, electric heating, charging piles, wearable equipment, etc., lighting products are the most widely used, accounting for more than 90% of product operations. How to carry out the follow-up development of the enterprise, how to participate deeply in the dual-carbon strategy, smart city and other aspects in the future, how to occupy a place in the market in the rapid iterative development of technology, the Internet of Things, big data, artificial intelligence so developed, how to determine the new development strategy of the enterprise according to their own industrial characteristics and business environment, this is the main content of this paper. It has been 10 years since its establishment, during which M company has experienced rapid growth, acquisition by listed companies, failure of listing on the science and technology innovation board, corporate debt crisis and other problems, accompanied by the ever-changing business environment. In this paper, PEST theory is used to analyze the external macro environment of the company. The SWOT matrix tool is used to study the strengths, weaknesses, external opportunities and external challenges. The five forces analysis model analyzes the industry of the enterprise. Draw energy from the analysis of industry leaders; Determine the key factors of the internal and external development of the enterprise, and combine the product (enterprise) life cycle theory, design the future development strategy of the enterprise, make the optimal development strategy combination, and formulate the implementation path of the transformation and development strategy of M lighting company and the implementation guarantee of the relevant development strategy. This paper will focus on the subsequent analysis and finally form the development strategy of the enterprise. This paper takes the M company as the research object. Through this paper, it not only provides practical development strategy for the development of M company, but also provides reference for other small and medium-sized enterprises of the same type to make continuous progress.
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