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论文编号：	14690
作者编号：	2120223674
上传时间：	2024/6/6 4:58:18
中文题目：	智能移动设备反馈类型与个体动机类型交互作用对个体任务表现的影响研究
英文题目：	Research on Effects of the Interaction of Feedback Type and Motivation Type on Individual Task Performance
指导老师：	杜建刚
中文关键字：	智能移动设备;听觉反馈;触觉反馈;个体动机;身体边界感知
英文关键字：	Smart Mobile Device; Auditory Feedback; Haptic Feedback; Individual Motivation; Body Boundary Perception
中文摘要：	现实生活中，振动提示与响铃提示已经成为智能移动设备上最常见的两种消息反馈方式。尽管在实践领域，振动反馈和响铃反馈在移动设备、穿戴类产品、VR游戏等领域都已经有多元的开发与应用，但在学术层面，很少有研究将移动设备的反馈方式作为切入点，探索其对不同类型使用者态度、行为等下游反应的作用。因此，本研究从智能设备传导的听觉和触觉刺激对个体身体边界感知及自我意识的差异化影响出发，引入个体动机作为关键个体变量，探讨了设备反馈类型和个体动机类型的匹配关系对任务表现发挥作用的底层逻辑，进而提出了三个研究假设。 结合实验室实验和田野实验的形式，本研究共设计了三个有逻辑关联的实验来开展假设检验。实验一旨在探索设备反馈类型和个体动机类型之间的匹配效应是否存在，以及匹配效应可能存在的场景。在初步验证了匹配效应对精力投入型任务存在积极作用的基础上，实验二将因变量切换为更加客观的个体行为数据，再次验证了实验假设。为进一步提升结论的稳健性和实践性，实验三在田野环境的条件下进行，并将实验设备从智能手机更换为智能手表，相应地将实验任务切换为与智能手表更加契合的运动场景。三次实验结果重复证明了：对于具有不同动机的个体，智能移动设备的振动/响铃反馈会带来不同的任务表现；振动反馈-内在动机、响铃反馈-外在动机两组匹配模式下个体会表现出更好的任务达成。 总的来看，本研究丰富了感官营销的切入视角，强调了作为刺激接收方的个体在感官体验路径中的关键性，并将心理学领域中“身体边界感知”的概念引入听觉、触觉营销研究，得出的结论大大支持了开展以身体为中心的交互设计的重要性。此外，本研究响应了物联网时代的营销趋势，为智能产品的交互设计、营销推广提供了多元的实践建议。
英文摘要：	In real life, vibration alerts and ringing alerts have been the two most common message types on smart mobile devices. Although the two feedback types have been diversely developed and applied in mobile devices, wearable products, VR games, etc., at the academic level, few studies have taken the feedback modes of mobile devices as an entry point to explore their downstream responses towards attitudes and behaviors of different users. Based on the theory of body boundary and self-consciousness, this study explores the matching relationship between motivation types of individuals and stimuli types of mobile devices. A total of three logically related experiments were designed in this study to carry out hypothesis testing. Experiment 1 aimed to explore whether the matching effect between feedback modes and individuals’ motivation exists. Based on the initial verification of the positive effect on the energetically engaged task performance found in Experiment 1, Experiment 2 switched the dependent variable to objective behavioral variables to test the experimental hypotheses again. To further enhance the robustness and practicability of the conclusions, Experiment 3 was conducted in field environment and the experimental device was changed from smartphone to smartwatches. Afterall, the results of the three experiments were replicated to demonstrate the significant positive effects of the two sets of matching patterns, vibration feedback-intrinsic motivation and ringing feedback-extrinsic motivation, on individual task performance. Overall, this study enriches the entry perspective of sensory marketing, emphasizes the criticality of the individual as a stimulus receiver in the sensory experience path, and introduces the "body boundary perception" in psychology into auditory and tactile marketing research, drawing conclusions that greatly support the importance of developing body-centered interaction design. In addition, this study responds to the marketing trend in the Internet of Things era, and provides multiple practical suggestions for the interaction design and marketing promotion of smart products.
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