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论文编号：	14658
作者编号：	2120223693
上传时间：	2024/6/5 18:00:50
中文题目：	用户内容生产视角下创新社区中多层次信息茧房的影响因素及结果研究
英文题目：	Research on the Factors and Outcomes of Multilevel Information Cocoon in Innovative Communities from the Perspective of User Content Production
指导老师：	焦媛媛
中文关键字：	信息茧房；创意质量；创新社区；多层次
英文关键字：	Information cocoons; Creativity quality; Innovation community; Multilevel
中文摘要：	企业创建创新社区的主要目的是获取关于产品或服务的高质量创意，然而由于个人偏好、智能算法推荐和社交网络等因素，用户会置身于不同程度的信息茧房中。信息茧房不仅能够带来更高强度的专业知识，也会带来思维和认知的窄化，尚未有研究表明创新社区中信息茧房如何影响创意质量。信息茧房不只是个体面临的信息环境，各种“同声相应，同气相求”的群体也随处可见，创意的产生不仅局限于个体，群体合力也能产生高质量创意，现有针对单层次的研究忽视了跨层次间的相互影响。此外，信息茧房的测量主要从内容消费和内容生产两个视角入手，本文引入信息加工理论，认为内容生产视角体现出同质化信息在经历认知盲盒处理之后对用户思维能力的影响，更加符合创新社区的研究情境。基于此，本文提出了以下研究问题：用户内容生产视角下的信息茧房是否以及如何影响创意质量？创新社区中造成个体和群体层次的信息茧房的影响因素分别是什么？这两个层次的信息茧房和创意质量有什么关系？ 本研究基于自我决定理论和社会影响理论分别选取了个体和群体信息茧房的影响因素，引入知识基础观探究信息茧房对创意质量的影响，并在多层次理论的指导下构建了两个层次间的信息茧房和创意质量的影响关系。继而通过网络爬虫软件和自行编写的python代码爬取了小米社区70个圈层以及15055个用户的内容生产、点赞、粉丝数等数据进行实证检验。研究结果表明：个体层次上，信息兴趣负向影响个体信息茧房，同侪认可正向影响个体信息茧房；群体层次上，意见领袖和互动深度正向影响群体信息茧房，群体信息茧房与群体创意质量呈现倒U型关系；跨层次上，个人信息茧房正向影响群体信息茧房，个人创意质量正向影响群体创意质量。 本研究主要贡献为：首次将信息茧房引入创新社区中探究信息茧房对创意质量的影响，扩展了信息茧房的研究情境；区分并实证检验了个体和群体两个层次信息茧房的影响因素，丰富了信息茧房影响因素的研究视角；构建了信息茧房之间以及创意质量之间的跨层次分析模型，打破了单层次研究的限制；为企业如何利用创新社区获取更好的创意，提升企业创新水平提供理论借鉴。
英文摘要：	The main purpose of enterprises establishing innovative communities is to acquire high-quality ideas about products or services. However, due to factors such as individual preferences, intelligent algorithm recommendations, and social networks, users may find themselves in varying degrees of information cocoons. Information cocoons not only bring about a higher intensity of specialized knowledge but also narrow thinking and cognition. There is currently no research indicating how information cocoons within innovative communities affect the quality of ideas. Information cocooning is not only an individual's information environment; various groups characterized by "like-mindedness" and "groupthink" are also prevalent. Creativity is not limited to individuals; collective efforts can also generate high-quality ideas. Existing research focusing on single levels overlooks the interplay between different levels. Furthermore, the measurement of information cocoons mainly focuses on content consumption and content production. This paper introduces the information processing theory, which suggests that the perspective of content production reflects the impact of homogeneous information on users' thinking abilities after undergoing cognitive blind box processing, which is more aligned with the research context of innovative communities. Based on this, the following research questions are proposed: Do information cocoons from the perspective of content production affect the quality of ideas for users, and if so, how? What are the influencing factors of information cocoons at individual and group levels within innovative communities? What is the relationship between information cocoons at these two levels and the quality of ideas? This study, based on self-determination theory and social influence theory, respectively selects the influencing factors of individual and group information cocoons, introduces the knowledge base view to explore the impact of information cocoons on the quality of ideas, and constructs the relationship between information cocoons and the quality of ideas across multiple levels under the guidance of multilevel theory. Then, through the use of web crawling software and self-written Python code, data on content production, likes, followers, etc., from 70 circles and 15,055 users in the Xiaomi community were collected for empirical testing. The results show that at the individual level, information interests negatively influence individual information cocoons, while peer recognition positively influences individual information cocoons. At the group level, opinion leaders and interaction depth positively influence group information cocoons, and there is an inverted U-shaped relationship between group information cocoons and group creativity. At the cross-level, personal information cocoons positively influence group information cocoons, and personal creativity positively influences group creativity. The main contributions of this study are as follows: for the first time, it introduces information cocoons into innovative communities to explore their impact on the quality of ideas, expanding the research context of information cocoons; it distinguishes and empirically tests the influencing factors of individual and group information cocoons, enriching the research perspective on the influencing factors of information cocoons; it constructs a cross-level analysis model of information cocoons and the quality of ideas, breaking the limitations of single-level research; and it provides theoretical references for how enterprises can utilize innovative communities to obtain better ideas and improve their innovation level.
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