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论文编号：	14630
作者编号：	2120213464
上传时间：	2024/6/5 15:16:14
中文题目：	书目推荐类视频的感知质量与提升策略研究
英文题目：	Research on Perceived Quality and Improvement Strategies of Book Recommendation Videos
指导老师：	肖雪
中文关键字：	书目推荐；视频；感知质量；用户感知；评价指标体系
英文关键字：	book recommendation; online video; perceived quality evaluation; user perception; indicator system
中文摘要：	当前，在阅读推广领域，视频作为一种新的推广形式展现出了巨大的潜力，其中，越来越多以书目推荐为主题的视频涌现而出，受到了广泛的关注。然而，这些作品给用户带来的感知质量也出现参差不齐的现象，这种差异不仅影响了用户的观看体验，也制约了书目推荐类视频的整体发展。鉴于此，本文对书目推荐类视频的感知质量进行了深入研究，旨在为提升此类视频感知质量提供切实可行的策略，对于促进书目推荐视频的发展具有重要的实践指导意义。 本研究首先通过文献研究法初步构建了书目推荐类视频的感知质量评价指标体系，之后利用问卷调查法验证了所选指标的合理性，最后利用层次分析法得到了指标的权重结果，最终构建了具有两个层级的书目推荐类视频的感知质量评价指标体系，该指标体系包含了三个一级指标和十七个二级指标。之后本文选取了五个视频进行实证研究，首先邀请了用户通过线上实验的方法观看五个视频并对每个视频的感知质量进行评价，然后邀请了十名用户进行访谈，进一步探究用户在观看视频过程中产生的不同感知及其原因。最后，根据实证评价结果，分析当前书目推荐类视频存在的问题，并针对性地提出了此类视频感知质量提升策略。 研究发现，当前书目推荐类视频在感知内容质量层面主要存在内容较为无趣且不易理解、专业性和全面性不足、推荐书目质量感知较差的问题；在感知形式质量层面存在视频时长控制不当影响观看体验、视频画面和语言风格欠佳、视频标题与封面难以吸引用户的问题；在感知交互质量层面存在感知交互质量差异明显，部分视频交互效果不佳、缺乏有效的交互机制，用户交互体验较差的问题。针对这些问题，本文提出了如下策略：匹配用户需求，提升用户感知；增强内容吸引力，提升内容价值；提升制作技术和视觉设计水平；建立用户交互机制。
英文摘要：	Currently, in the field of reading promotion, video has emerged as a new form of promotion and it has shown tremendous potential. Among them, an increasing number of videos focused on book recommendations have earned widespread attention. However, the perceived quality of these videos also appears to be variable to users, and this difference not only affects users' viewing experiences but also constrains the overall development of book recommendation videos. Therefore, this paper conducts an in-depth study on the perceived quality of book recommendation videos, aiming to provide practical strategies for improving the perceived quality of such videos, which holds significant practical implications for enhancing the perceived quality of book recommendation videos. In view of this, this paper conducts an in-depth study on the perceived quality evaluation of book recommendation videos, aiming to provide practical strategies for improving the perceived quality of such videos. It has important practical guidance for promoting the development of book recommendation videos. This study first utilizes the literature research method to preliminarily construct a perceived quality evaluation index system for book recommendation videos. Subsequently, it employs a questionnaire survey to validate the importance of the selected indicators. Finally, it utilizes the Analytic Hierarchy Process (AHP) to obtain the weight results of the indicators, ultimately constructing a two-level perceived quality evaluation index system for book recommendation videos, including three first-level indicators and seventeen second-level indicators. Afterward, this paper selects five videos for empirical research. Firstly, 339 users are invited to watch five videos and rate the perceived quality of each video through an online experimental approach. Then, ten users were then invited to interviews to further explore the different perceptions that users developed while watching the videos and the reasons behind them. Finally, based on the empirical evaluation results, this study analyzed the current problems of book recommendation videos, and proposed optimization strategies for such videos. The study finds that currently, book recommendation videos mainly suffer from issues such as insufficient professionalism and comprehensiveness in perceived content quality, boring and incomprehensible content, and poor perceived quality of recommended books. In terms of perceived formal quality, issues arise from improper video duration control affecting the user viewing experience, inadequate video graphics and language style, and unappealing video titles and covers. Regarding perceived interaction quality, significant differences in perceived interaction quality exist, with some videos exhibiting poor interaction effects, lacking effective interaction mechanisms, and resulting in a poor user interaction experience. To address these issues, this paper proposes the following strategies: matching user needs to enhancing user perception; enhancing content attractiveness and value; improving video production technology and visual design; and establishing user interaction mechanisms.
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