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论文编号：	14612
作者编号：	2120223759
上传时间：	2024/6/4 17:06:03
中文题目：	抖音乡村计划的价值共创策略研究
英文题目：	Research on Value Co-Creation Strategies of the Douyin Rural Plan
指导老师：	白长虹
中文关键字：	乡村振兴；抖音乡村计划；案例研究；价值共创
英文关键字：	Rural Revitalization; Douyin Rural Plan; Case Study; Value Co-creation
中文摘要：	在当前全球化和信息化的大背景下，乡村振兴战略已成为国家发展的关键组成部分。互联网企业，凭借其创新技术和商业模式，正积极承担社会责任，成为推动乡村振兴的重要力量。本文以“抖音乡村计划”为研究案例，基于价值共创深入分析了抖音助力乡村发展的现状、问题及优化策略。 文章首先概述了研究的背景、目的与意义，并通过文献综述，系统梳理了价值共创理论及其在本研究中的应用，为论文提供了坚实的理论基础。同时，文章回顾了乡村振兴和乡村计划的相关概念，为后续的案例分析奠定了理论支撑。在研究方法上，本文采用案例分析法，详细剖析了“抖音乡村计划”的实施策略、操作流程和取得的成效。研究发现，抖音通过其平台优势，利用大数据和算法推荐技术，显著提升了乡村内容的吸引力和市场接入，促进了当地特色产品销售，提高了农民收入，增强了乡村的活力，为乡村经济社会发展注入了新动力。 案例研究揭示了“抖音乡村计划”在价值共创过程中各主体的价值实现情况，并针对互联网企业在乡村振兴中遇到的挑战，如主体间协调、内容与商业化的平衡、技术资源不均等问题以及法律政策管理等，提出了相应的优化策略。这些策略包括加强互动协调、综合治理创作与商业化的关系、提供技术和人才支持以及强化监管机制等。在结论部分，总结了互联网企业在乡村振兴中的主要成果和经验，强调了其在促进经济发展、改善生活条件和丰富文化生活等方面的潜力和作用。同时，指出了未来研究方向，包括深化互联网企业与乡村合作、评估合作效果以及推广成功经验等。本研究不仅为互联网企业参与乡村振兴提供了实践案例和策略建议，也为相关政策的制定和实施提供了重要参考。随着互联网技术的持续进步，互联网企业将在推动乡村全面发展中扮演更加关键的角色。
英文摘要：	In the context of globalization and informatization, the strategy of rural revitalization has become a crucial component of national development. Internet companies, leveraging their innovative technologies and business models, are actively taking on social responsibilities and becoming a significant force in promoting rural revitalization. This paper takes "Douyin Rural Plan" as a case study and deeply analyzes the current situation, challenges, and optimization strategies of Douyin's efforts to support rural development based on the concept of value co-creation. The article begins by outlining the research background, purpose, and significance, and through a literature review, systematically organizes the theory of value co-creation and its application in this study, providing a solid theoretical foundation for the paper. At the same time, the paper reviews the concepts related to rural revitalization and rural plans, laying a theoretical foundation for the subsequent case analysis. In terms of research methodology, this paper employs the case study method to analyze in detail the implementation strategies, operational processes, and achievements of the "Douyin Rural Plan." The study finds that Douyin, through its platform advantages and the use of big data and algorithm recommendation technology, has significantly enhanced the attractiveness and market access of rural content, promoted the sale of local specialty products, increased farmers' income, and enhanced the vitality of rural areas, injecting new momentum into the economic and social development of rural communities. The case study reveals the value realization of various stakeholders in the "Douyin Rural Plan" during the value co-creation process and proposes corresponding optimization strategies for the challenges faced by internet companies in rural revitalization, such as coordination between stakeholders, balancing content creation with commercialization, unequal access to technical resources, and legal and policy management. These strategies include strengthening interactive coordination, integrating the relationship between content creation and commercialization, providing technology and talent support, and enhancing regulatory mechanisms. In the conclusion, the paper summarizes the main achievements and experiences of internet companies in rural revitalization, emphasizing their potential and role in promoting economic development, improving living conditions, and enriching cultural life. It also points out future research directions, including deepening the cooperation between internet companies and rural areas, evaluating the effectiveness of cooperation, and promoting successful experiences. This study not only provides practical cases and strategic recommendations for internet companies to participate in rural revitalization but also offers important references for the formulation and implementation of related policies. With the continuous advancement of internet technology, internet companies will play an increasingly critical role in promoting the comprehensive development of rural areas.
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