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论文编号：	14587
作者编号：	2320213783
上传时间：	2024/6/3 9:34:25
中文题目：	面向高校校园的A公司共享单车运营改善研究
英文题目：	A Study on the Improvement of Company A''''s Bike-Sharing Operation for College Campuses
指导老师：	梁峰
中文关键字：	高校校园 ；共享单车；运营管理
英文关键字：	University Campus； Bike Sharing； Operation and Management
中文摘要：	随着共享单车在城市交通中的普及，其在特定场景下的运营效率，特别是在高校内的应用也逐渐成为研究的重点。本文聚焦于A公司在高校场景下共享单车的运营现状，探讨了其面临的主要运营挑战。 本文综合运用了问卷调查、定量分析和定性访谈等研究方法，收集并分析了A公司的运营数据，重点考察了企业的骑行订单量、客户投诉记录、停车点位分布及车辆调度等相关数据情况。研究结果揭示了高校校园共享单车运营中存在的关键问题，包括客户服务满意度低、停车点位规划不合理和车辆调度效率低下等。这些问题严重影响了A公司在高校市场的竞争力，亟需采取有效措施加以改善。 基于以上问题，本文提出了一系列改善策略，旨在通过优化客户服务流程、改进停车点位规划合理性以及提高车辆调度效率，以提升整体运营效率。在客户服务方面，提出了细化服务质量评价指标、优化服务流程等举措；在停车点位规划方面，建立了选址决策模型，并明确了选址的关键因素和决策流程；在车辆调度方面，同样建立了调度预测模型，并从调度关键因素、决策流程等方面给出了优化建议。 通过改善策略的实施，A公司在高校共享单车市场的运营效率和竞争力得到了显著提升。这些提升一方面有助于巩固现有客户基础，提升客户体验，吸引更多新用户；另一方面，有效的优化了企业的运营成本，提高企业盈利能力。本文的研究不仅为A公司在高校场景下的共享单车运营提供了理论与实践指导，也为其他共享单车运营企业在面临类似场景时提供了参考思路。通过对运营管理问题的深入分析与策略优化，有望推动共享单车服务在高校等特殊场景下实现更好的发展。
英文摘要：	With the popularity of shared bikes in urban transport,their operational efficiency in specific scenarios,especially in colleges and universities,has gradually become a focus of research. This paper focuses on the current situation of Company A's shared bicycle operation in university scenarios and explores the main operational challenges it faces. Using a combination of questionnaire surveys,quantitative analysis and qualitative interviews,this paper collects and analyses Company A's operational data,focusing on the company's riding order volume,customer complaint records,parking spot distribution and vehicle scheduling and other related data. The results of the study revealed key problems in the operation,including low customer service satisfaction,irrational planning of parking spots and inefficient vehicle scheduling. These problems seriously affect the competitiveness of Company A in the university market,and effective measures are urgently needed to improve them. Based on the above problems,this thesis proposes a series of improvement strategies aiming to enhance the overall operational efficiency by optimising the customer service process,improving the rationality of parking spot planning and improving the efficiency of vehicle dispatching. In terms of customer service,initiatives such as refining the service quality evaluation index and optimising the service process are proposed; in terms of parking spot planning,a site selection decision model is established,and the key factors and decision-making process of site selection are clarified; in terms of vehicle scheduling,a scheduling decision model is established,and optimisation suggestions are given in terms of the key factors of scheduling,decision-making process,etc. Through the implementation of the improvement strategies,Company A is able to improve the overall operational efficiency by improving the rationality of parking spot planning and improving the efficiency of vehicle scheduling. Through the implementation of the improvement strategy,Company A's operational efficiency and competitiveness in the university bike-sharing market have been significantly improved. On the one hand,these enhancements help consolidate the existing customer base,improve customer experience,and attract more new users; on the other hand,they effectively optimise the company's operating costs and improve the profitability of the company. The research in this thesis not only provides theoretical and practical guidance for Company A's shared bicycle operation in university scenarios,but also provides reference ideas for other shared bicycle operating companies when facing similar scenarios. Through the in-depth analysis of operation and management problems and strategy optimisation,it is expected to promote the better development of shared bicycle services in colleges and other special scenarios.
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