联系我们

论文查询结果	返回搜索

论文编号：	14520
作者编号：	2120223726
上传时间：	2024/5/31 17:10:40
中文题目：	B集团公司竞争战略研究
英文题目：	Research on the Competitive Strategy of B Group Company Limited
指导老师：	武立东
中文关键字：	企业战略;政策调控;房地产
英文关键字：	Enterprise Strategy; Policy Regulation and Control; Real Estate
中文摘要：	“房住不炒”作为房地产行业的“基本国策”带来行业底层逻辑的变化，行业政策变化对房地产公司经营提出更高的挑战。面对行业政策变化对公司经营提出的挑战以及行业增速将放缓的情境，应该如何制定竞争战略来保持竞争优势是目前传统房地产企业面临的重要课题。 本文以专注于不动产投资开发的大型综合性企业集团B公司战略制定为研究对象开展案例研究，以期为相关企业战略实践提供经验借鉴。首先，本文系统归纳了企业战略管理、竞争战略等相关理论与战略分析工具，并对房地产战略管理研究文献进行了评述，为论文展开奠定了理论基础；第二，从内部环境、外部环境以及价值链等方面开展B公司的环境分析，来识别B公司核心竞争力以及行业趋势、政策法规等外部影响因素，为战略方向调整提供支持；第三，在对B公司进行SWOT分析的基础上，提出了差异化竞争战略的定位，并从满足客户多样化需求、把握区域结构性机会以及助力营销全周期等方面阐述了B公司的战略内容；第四，从产品差异化、市场差异化、品牌差异化、营销差异化四个方面系统论述了B公司差异化战略的实施策略；最后，从人力资源保障、财务保障、社会责任和可持续发展以及质量与客户关系管理等方面论述了B公司差异化战略保障措施。 本文试图提炼出“规模扩张”转向“高质量发展”新形势下传统房地产企业竞争战略的制定框架与实施策略，在为相关企业实践提供经验借鉴的同时，力图为房地产企业战略管理研究做出贡献。
英文摘要：	"Housing not speculation" as the "fundamental state policy" of the real estate industry brings about a paradigm shift in its underlying logic, thereby presenting significant challenges to the operations of real estate companies. Given these challenges and the industry's decelerating growth rate, it is imperative for traditional real estate enterprises to develop competitive strategies that can sustain their competitive advantage. This paper focuses on B company, a large comprehensive enterprise group specializing in real estate investment and development, conducting a case study to provide insights into strategic practices within relevant enterprises. To commence with, this paper systematically synthesizes pertinent theories and strategic analysis tools related to enterprise strategic management and competitive strategy. It also reviews existing research literature on real estate strategic management, establishing a theoretical foundation for further advancement. Next, an environmental analysis is conducted on B company's internal environment, external environment, and value chain. The objective of this analysis is to identify both core competencies and weaknesses within B company while considering external factors such as industry trends and regulations that may impact its operations. These findings will facilitate adjustments in strategic direction. Furthermore, based on SWOT analysis of B company's current situation, a differentiated competitive strategy positioning is proposed along with elaboration on specific aspects including catering to diverse customer needs, capitalizing on regional structural opportunities, and facilitating marketing throughout the entire cycle. In addition, the implementation strategy for B company's differentiated strategy is thoroughly discussed across four dimensions: product differentiation, market differentiation, brand differentiation and marketing differentiation. Lastly, this paper examines the guarantee measures of B Company's differentiation strategy from the perspectives of human resource assurance, financial support, social responsibility and sustainable development, quality and customer relationship management. This paper attempts to extract the framework and implementation strategy of the competitive strategy for traditional real estate enterprises under the new situation of "scale expansion" to "high-quality development", thereby contributing to research on strategic management of real estate enterprises and providing practical insights for relevant industry practices.
查看全文：	预览  下载(下载需要进行登录)