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论文编号：	1444
作者编号：	042183
上传时间：	2010/1/11 11:45:53
中文题目：	轿车4S店的战略资源与核心能力研究
英文题目：	Research on the Strategic Resources and Core Competencies of 4S Shop for Passenger Vehicle
指导老师：	柳茂平
中文关键字：	轿车4S 店 企业战略 竞争优势 战略资源 核心能力
英文关键字：	Enterprise as 4S Shop for Passenger vehicle Enterprise strategy
中文摘要：	随着轿车迅速走向家庭，有关轿车营销模式的探讨与研究越来越多， 4S 店 是汽车营销模式其中的一种。4S 店的营销模式，某种程度上满足了客户对服务的 要求，促使客户对品牌产生信赖感。但是轿车4S 店同时又面临着运营成本高，利 润低的尴尬局面。许多轿车4S 店企业已经认识到战略资源和核心能力在取得竞争 优势，赢得市场方面的重要作用。伴随着中国轿车市场更加开放、竞争越来越激 烈，轿车4S 店应该识别和建立符合市场竞争需要的、独特的战略资源和核心能力， 才能取得长久的竞争优势。 本文分析了轿车4S 店现状、以及发展迅猛并市场占有率方面取得长期竞争优 势的内在原因，认为企业通过战略资源和核心能力的开发和使用可以培养企业的 长期竞争优势。 本文在回顾有关战略资源和核心能力的理论的基础上，分析了中国轿车4S 店所处的一般环境和竞争环境。企业持续发展依赖于企业是否通过培育和发展核 心能力和战略资源使企业获得竞争优势。本文总结了轿车4S 店的战略资源和核心 能力构成，以及同行业内其他企业在这些方面的差距，并对这些企业提升战略资 源和培育核心能力进行了详细、系统的分析。这些研究旨在对相关企业的实践提 供深入的分析和指导.
英文摘要：	Along with the passenger vehicle rapid trend family, the related passenger vehicle marketing pattern discussion and the research are more and more many, the 4S shop is automobile marketing pattern one kind.The 4S shop marketing pattern, in some kind of degree has satisfied the customer to the service request, urges the customer to have the faith feeling to the brand.But Chinese Passenger vehicle 4S Shop Enterprise simultaneously faces the operation cost to be high, profit low awkward aspect.Many passenger vehicle 4S shop enterprise's already realized is having the competitive advantage to the strategic resources and core competency, wins the market aspect the vital role.Follows the Chinese passenger vehicle market to be more open, the competition is more and more intense, Chinese Passenger vehicle 4S Shop Enterprise should distinguish and establish conforms to the market competition to need, the unique strategic resources,and core competency, can have the long-time competitive advantage. This thesis has analyzed the Chinese Passenger vehicle 4S Shop Enterprise present situation, as well as the development swift and violent and the market share aspect has the long-term competitive advantage the intrinsic reason, thought the enterprise may raise the enterprise through the strategic resources and the core competency development and the use the long-term competitive advantage. This thesis in the review related strategic resources and in the core competency theory foundation, has analyzed the common environment and the competition environment which Chinese Passenger vehicle 4S Shop locates.The enterprise develops continually relies on the enterprise whether causes the enterprise through the cultivation and development core competency and the strategic resources to obtain the competitive advantage.This thesis summarized the Chinese Passenger vehicle 4S Shop Enterprise's strategic resources and the core competency constitution, as well as in the same profession other enterprises in these aspect disparity, and promoted the strategic resources and cultivation core competency to these enterprises have carried on in detail, the system analysis.These research is for the purpose of to the correlation enterprise's practice providing the thorough analysis and the instruction.
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