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论文编号：	1443
作者编号：	2120062136
上传时间：	2009/12/24 14:40:37
中文题目：	中小农药外贸企业国际竞争力研究
英文题目：	The Study for International Competitiveness of Small And Medium Sized Pesticide Foreign Trading Enterprises
指导老师：	吴晓云
中文关键字：	中小农药外贸企业 价值链 品牌 国际竞争力
英文关键字：	Small- and medium-sized enterprises (SMEs) of pesticide export王 Value Chain Brand International competitiveness
中文摘要：	改革开放30年，我国农药发展迅猛，而农药也由过去的依赖进口转变为农药出口大国。这当中，中小农药外贸企业发挥了重要作用。 虽然每个农药出口中小企业规模不大，但是中小农药外贸企业在整个中国农药出口中所占份额已经达到了60%。这些企业在发展过程中遇到了一系列的问题，在此背景下，如何发挥这些企业的优势，提高各个中小企业的国际竞争力成为行业内讨论的热门话题。 本文对中小农药外贸企业上下游经营环境和农药出口品牌管理现状做出了详细的分析研究。找到中小企业发展的瓶颈所在，及其发展过程中遇到的贸易壁垒、人才、资金及管理等问题。阐述了国际国内大环境下中小农药外贸企业的生存环境和生存方式。 本文使用价值链理论描绘出中小农药外贸企业的价值链构成，针对企业价值链的各个环节存在的问题提出了具有针对性的竞争力提升策略。利用品牌管理理论分析了中小农药外贸企业品牌管理对其提升竞争力的作用所在，同时提出了品牌差异性策略、品牌集中优势竞争力提升策略及以最终市场为核心确立农药品牌核心价值提升竞争力策略。本文通过查阅大量数据资料，同时拜访了中小农药外贸企业，获得了很多宝贵的一手材料。虽然，企业的成功发展的道路没有唯一固定的模式，但是目前中小农药外贸企业面临的问题都是一致的。希望本文的研究对农药行业中小出口贸易企业的国际竞争力提升有一定的参考。
英文摘要：	Thirty years of reform and opening-up in China provide a rapidly-increasing for pesticide industry. Small- and medium-sized enterprises (SMEs) of pesticide export play a very significant role in the period that China is changing into a major pesticide exporter from a pesticide importer. The SMEs take about 60% share of the pesticide-export market with a small scale of enterprises. Meanwhile, they suffer a series of problems in the developing process and how to exert the channel advantage as well as increasing SMEs’ competitiveness in the global market is becoming a hot topic. This paper makes an intensive study of the vertical condition of business as well as the brand management of pesticide export, to find out the barriers and problems of trade barrier, human resource, finance and management that occur in the process of development in the field of pesticide export. Also, it expounds the living conditions of SMEs in the domestic and international environment. Based on the theory of Value Chain, this paper illustrates the constitution of the SMEs’ value chain, provides the strategy of how to enhance competitiveness aims at the problems which exists in the links of their value chain. This paper uses the theory of BRAND to analyze the function of SMEs’ brand management in enhancing their competitiveness, at the same time, it puts forward three strategies, the strategy of brand differences, the strategy of using the concentrative advantage of the brand to enhance competitiveness and the strategy of using the core value of pesticide brand which aims at the target market to enhance competitiveness. After consulting mass materials and investigating some of SMEs, precious first-hand information is acquired. In terms of getting success, there is not fixed pattern for the SMEs , but the problems for the SMEs are of the same, therefore, these enterprises should take developing strategies accordantly. This paper puts forward several measures pointed to the SMEs of pesticide export in the development process which can be seen as references in strengthening the competitiveness for the SMEs of pesticide in global market.
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