学生论文
|
论文查询结果 |
返回搜索 |
|
|
|
| 论文编号： | 14334 | |
| 作者编号： | 2320213535 | |
| 上传时间： | 2023/12/11 23:08:50 | |
| 中文题目： | 三星财产保险公司竞争战略研究 | |
| 英文题目： | Research on the Competitive Strategy of Samsung Property Insurance Company | |
| 指导老师： | 柳茂平 副教授 | |
| 中文关键字： | 财产保险；竞争战略；集中差异化；价值链 | |
| 英文关键字： | Property Insurance; Competitive Strategy; Focusing Differentiation; Value Chain | |
| 中文摘要： | 本研究旨在帮助三星财产保险公司在竞争激烈的中国保险市场中取得竞争优势。通过战略研究，公司可以深入了解市场竞争环境、竞争对手策略以及新兴技术对产业的影响。战略研究可揭示市场需求、市场规模和潜在机会，帮助确定差异化战略和应对竞争对手的举措。战略研究对于提高市场占有率、品牌知名度和业务增长具有重要意义。 通过对三星财险内外部环境的分析，全面了解和评估其经营环境，以便制定有效的战略和决策。这样可以更好地把握自身的优势和劣势，抓住市场的机遇和风险，并制定出具有针对性和可行性的战略与决策。通过对三星财险的竞争战略选择，包括从竞争范围的角度对集中化与广泛化中集中化选择的分析，从竞争优势的角度对低成本与差异化中差异化选择的分析，以及分析出适用战略的战略定位合理性与竞争地位。论文研究了三星财险的价值链识别和客户需求之间的关系。通过对多个部门涵盖的多个活动的系统协同，满足客户的各项需求。论文运用差异化驱动因素，进一步系统分析了三星公司财险业务集中差异化竞争战略未来的价值链构建的系统措施，以及这些措施的一致性和难以模仿性。这些研究结果有助于提高企业的顾客满意度和竞争优势。 本论文通过对三星财险竞争集中差异化战略的推导与分析，提出了在市场定位、差异化、技术和合作方面的创新点。通过发现新市场机会、提供独特产品、引入新技术和建立战略合作关系，公司可以获得竞争优势和创新优势。 | |
| 英文摘要： | The purpose of this thesis is to help Samsung Property Insurance Company gain a competitive advantage in the highly competitive insurance market in China. Through strategic research, the company can gain in-depth understanding of the market competition environment, competitor strategies, and the impact of emerging technologies on the industry. Strategic research can reveal market demand, market size, and potential opportunities, helping to determine differentiation strategies and respond to competitors' initiatives. Strategic research is of significant importance in improving market share, brand awareness, and business growth. By analyzing the internal and external environment of Samsung Property Insurance, a comprehensive understanding and evaluation of its business environment can be achieved, enabling the formulation of effective strategies and decisions. This enables the company to better understand its strengths and weaknesses, seize market opportunities and risks, and develop targeted and feasible strategies and decisions. Through the selection of Samsung Property Insurance's competitive strategy, including the analysis of centralized and extensive choices from the perspective of competitive scope, the analysis of differentiated choices in low-cost and differentiated choices from the perspective of competitive advantage, and analysis of the rationality and competitive position of the applicable strategic positioning. The thesis analysis the relationship between Samsung Property Insurance's value chain identification and customer needs. By collaborating systematically with multiple activities covered by multiple departments, we meet the various needs of customers. The thesis further systematically analyzes the systematic measures for the future value chain construction of Samsung company property insurance business concentration and differentiation competition strategy, as well as the consistency and difficulty in imitating these measures, using differentiation driving factors. These research findings contribute to improving the customer satisfaction and competitive advantage of enterprises. This thesis presents innovative aspects in market positioning, differentiation, technology, and collaboration through the derivation and analysis of Samsung Property Insurance's competitive focused differentiation strategy. By identifying new market opportunities, providing unique products, introducing new technologies, and establishing strategic collaborations, the company can achieve competitive advantage and innovation advantage. | |
| 查看全文： | 预览 下载(下载需要进行登录) |