联系我们

论文查询结果	返回搜索

论文编号：	143
作者编号：	043142
上传时间：	2007/6/27 22:04:37
中文题目：	企业预警情报管理研究
英文题目：	The Management of Enterprise E
指导老师：	王知津
中文关键字：	企业预警情报;预警情报管理流程;
英文关键字：	Enterprise Early Warning Intel
中文摘要：	随着全球经济一体化和社会信息化进程的推进，企业参与竞争的市场范围进一步扩大，有关企业竞争的信息日益繁多且庞杂无序，企业所面临的经营环境的动态性、复杂性、不确定性也日益增加。开展企业预警情报管理，对来自企业自身、竞争对手、竞争环境的预警信息进行监视与客观分析，及时发现企业即将面临的机会和威胁的预警信号，发布将为企业带来重大影响的预警情报，具有重要的理论和现实意义。 基于上述原因，本论文以企业预警情报管理活动为主要研究对象，以企业预警情报管理流程为主线，探讨了企业预警情报管理的规划、预警信息扫描与监视、预警情报分析、预警情报发布与应用等各环节的具体运作，并对企业预警情报系统建设进行了研究。 论文采用文献调查、理论演绎、问卷调查、统计分析、案例研究等方法，开展相关研究。全文共分九章。 第一章绪论，主要对论文的研究背景、意义进行了分析，对论文的研究框架、主要内容、研究思路、方法及创新点等进行了阐述。 第二章相关理论回顾，主要运用文献调查与归纳的方法，系统总结了企业危机管理、企业预警管理、竞争情报等相关理论，以期在总结现有理论的基础上，发现新问题，为本文写作奠定理论基础。 第三章企业预警情报管理，主要阐明了企业预警情报管理的价值，提出了企业预警情报管理流程，并采用问卷调查法对我国企业预警情报管理现状进行了调查研究。 第四章企业预警情报管理规划，主要探讨了预警情报需求评估的方法，预警情报管理计划包含的内容及其制定方法，为企业预警情报管理规划的具体实施提供了参考。 第五章企业预警信息扫描与监视，主要提出了企业预警信息扫描与监视模型，并对信息扫描的模式选择和扫描体系结构的建立、预警信息监视的目标确定与模式选择等问题进行了研究。 第六章企业预警情报分析，主要将情景分析、商战游戏、SWOT分析、专利分析等方法引入企业预警情报分析中，并结合案例辅以论证。 第七章企业预警情报发布与应用，主要研究了企业预警情报产品体系，论述了企业预警情报发布方案的主要内容及设计方法，分析了预警情报在制定预控对策中的应用、预警情报应用效果评估方法等问题。 第八章企业预警情报系统建设，主要构建了企业预警情报系统的基本框架，分析总结了企业预警情报系统建设的关键成功因素、原则和步骤，设计了企业预警情报系统的组织模式，并辅以案例进行论证。 第九章结论与展望，主要对全文进行了总结，归纳了主要研究结论，分析了本研究的局限性，并进行了研究展望，提出了后续研究方向。 论文的创新之处具体体现在以下几个方面： （一）提出了企业预警情报管理流程 在总结分析企业预警管理流程的基础上，将其与竞争情报流程进行了整合，提出了企业预警情报管理流程，并对该流程各个环节的具体运作进行了系统研究。 （二）建立了企业预警信息扫描与监视模型 在分析预警信息扫描与监视的步骤和任务的基础上，建立了预警信息扫描与监视模型，并对信息扫描的模式选择和扫描体系的建立、预警信息监视的目标确立及模式选择等问题进行了系统研究。 （三）设计了企业预警情报产品体系 在分析企业预警情报现实需求产生过程、企业预警情报需求内容的基础上，设计了以预警情报报告为核心的企业预警情报产品体系，该体系主要包括预警情报通讯、预警情报报告、预警情报系统软件、预警情报数据库等类型。
英文摘要：	Along with the advancement of global economic integration and the social informalization, enterprises are further involved in the expanding competitive market, the competitive business information becomes more and more numerous and jumbling, and the competitive environment to which enterprises are faced becomes more and more dynamic, complex and uncertain. It’s both theoretically and practically important for enterprises to set up early warning intelligence management, for it can carry out objective analysis of early warning information from the enterprises themselves, their competitors and the competitive environment, discover promptly the early warning signal on opportunities and threats that enterprises will soon face, and issue the early warning intelligence which will influence them deeply. Therefore, the aim of this paper is to research the management activities of enterprise early warning intelligence, with focus on early warning intelligence management process. It covers the operational issues on different steps of the process, which includes planning, scanning and monitoring, analyzing, delivering and applying of enterprise early warning intelligence. Furthermore, the enterprise early warning intelligence system is also discussed here. Many research methods are used in the study, including literature analysis, questionnaire survey, summarization and induction, statistics, case study, and so on. The paper is divided into 9 chapters. In chapter 1, the author introduces the background, meaning of the research, and expounds the main content, framework, methods, and the innovations of the research. Then, in chapter 2, using the literature deduction method, the author summarizes the fruits and problems in theories related to early warning intelligence management, which includes enterprise crisis management theory, enterprise early warning management theory, and competitive intelligence theory. In chapter 3, the author relates the meaning of enterprise early warning intelligence management, and then proposes the process of enterprise early warning intelligence management. Based on investigation the situation of enterprise early warning intelligence management in Chinese companies, the author analyzes the problems in the early warning intelligence management, and then proposes some advices on how to improve the intelligence management level. In chapter 4, planning on enterprise early warning intelligence management is discussed. The research proposes the key tasks of planning are to identify the early warning intelligence needs and to make an actable plan on early warning intelligence management, so the related methods such as information flow assessment and interview are researched here, so as to provide the reference for enterprises to make their early warning intelligence plans. In chapter 5, the author offers a model of scanning and monitoring early warning information, and suggests that enterprises should scan competitive information broadly and monitor some kinds of important early warning information. The patterns and system structure of the broad competitive information scanning, the goals and patterns of the early warning information monitoring are also proposed in this section. In chapter 6, several models for early warning intelligence analysis that are seldom used by domestic enterprises are illustrated, including scenario analysis, business war-gaming, SWOT analysis, patent analysis. Cases are examined to justify the models. In chapter 7, the author probes into topics on how to issue and put early warning intelligence into use. The author not only designs a product system of early warning intelligence, but also researches the issuing solution of the intelligence products. As far as the applying of early warning intelligence is concerned, the author discusses problems such as how to use it in early warning solutions and how to evaluate its efficiency. In chapter 8, the issues of enterprise early warning intelligence system are discussed, which include the key success factors, basic principles, necessary steps of the system realization. Furthermore, the topics of the early warning intelligence management organization are also been researched, such as the personnel structure, the main patterns of the related organization, etc. Finally, conclusions and drawbacks are provided on the research in chapter 9. Several directions on future research in the field are also illustrated. Innovations of the research include the following aspects: (1)Proposed a process of early warning intelligence After constructing a process of the enterprise early warning management, the author integrates it with the competitive intelligence process, and then proposes the process of enterprise early warning intelligence management, and covers the operational issues on different steps of the process. (2)Constructed a scanning and monitoring model of early warning information With analyzing the steps and tasks of early warning information scanning and monitoring, the author constructs a scanning and monitoring model, and conducts researches on the patterns and system structure of the broad competitive information scanning, and also discusses the goals and patterns of the early warning information monitoring, and so on. (3)Designed a product system of enterprise early warning intelligence Based on the analysis of the early warning intelligence needs，the author has designed a product system of enterprise early warning intelligence, which includes early warning intelligence newsletters and alerts，early warning intelligence reports，enterprise early warning intelligence soft wares，early warning intelligence databases，etc.
查看全文：	预览  下载(下载需要进行登录)