联系我们

论文查询结果	返回搜索

论文编号：	14241
作者编号：	2320213578
上传时间：	2023/12/9 13:18:40
中文题目：	深圳ZH玩具公司竞争战略研究
英文题目：	Research on the Competitive Strategy of Shenzhen ZH Toys Company
指导老师：	马连福
中文关键字：	玩具;跨境电商;竞争战略;价值链
英文关键字：	Toys;Cross-border E-Commerce;Competitive Strategy;Value Chain
中文摘要：	在当前全球经济贸易摩擦加剧、外部环境趋于收紧的背景下，全球经济增速放缓以及疫情的持续影响下，企业面临着更为严峻的竞争环境。尤其对于竞争激烈的跨境电商玩具行业来说，制定适宜的经营战略以提升竞争力变得尤为关键。 战略在企业运营中的作用犹如人类大脑的功能。战略关注于如何获取和维持竞争优势，它的本质在于适应外部环境的变化，借助企业内部的资源和能力来实现超越竞争对手的优势。本文以深圳ZH玩具公司为案例，首先通过PEST对外部环境进行了分析，随后通过波特五力模型对产业环境进行了分析，并对主要竞争对手进行了详细的分析，然后对内部环境进行了深入分析，着重对经营模式、业绩情况、资源与能力进行了详细分析。接着通过对集中战略、低成本战略和差异化战略的适用性分析，确定了差异化战略作为深圳ZH玩具公司的竞争战略，并从产品层面和市场层面详细阐述了差异化战略的内容。最后通过对价值链的主要活动和辅助活动进行分析，确认了实施和保障措施的具体内容。 通过以上深入的分析和思考，本文对深圳ZH玩具公司的竞争战略进行了系统梳理和未来展望，为该公司建立持续经营的竞争优势提供了坚实的理论基础，有助于推动其未来的运营和发展规划。此外，这些分析和思考对于其他同类型企业也具有借鉴意义，可以为它们在面对复杂多变的市场环境时提供有益的指导。
英文摘要：	In the current context of intensified global economic and trade frictions, tightening external environment, slowing global economic growth and the continued impact of the epidemic, companies are facing a more severe competitive environment. Especially for the fiercely competitive cross-border e-commerce toy industry, it is particularly critical to formulate appropriate business strategies to enhance competitiveness. The role of strategy in business operations is like the function of the human brain. Strategy focuses on how to obtain and maintain competitive advantage. Its essence is to adapt to changes in the external environment and use the company's internal resources and capabilities to achieve advantages over competitors. This article takes Shenzhen ZH Toys Company as a?case study. Firstly, it conducts an analysis of the external environment using PEST analysis. Then, it analyzes the industry environment using Porter's Five Forces model and provides a detailed analysis of the main competitors. Afterward, it delves into an in-depth analysis of the internal environment, with a focus on the business model, performance, resources, and capabilities. Subsequently, by assessing the applicability of concentration strategy, low-cost strategy, and differentiation strategy, it determines differentiation strategy as the competitive strategy for Shenzhen ZH Toys Company, and elaborates on the content of this strategy from both a product and market perspective. Finally, through an analysis of the primary and support activities of the value chain, it confirms the specific details of implementation and safeguard measures. Through the above in-depth analysis and thinking, this article systematically sorts out the competitive strategy and future prospects of Shenzhen ZH Toys Company, providing a solid theoretical basis for the company to establish sustained competitive advantages, and helping to promote its future operations?and development planning. In addition, these analyzes and reflections also have reference significance for other similar companies and can provide them with useful guidance when facing complex and ever-changing market environments.
查看全文：	预览  下载(下载需要进行登录)