联系我们

论文查询结果	返回搜索

论文编号：	14231
作者编号：	2320200488
上传时间：	2023/12/9 2:24:33
中文题目：	TKMT公司轻资产运营改进策略研究
英文题目：	Research on improvement strategies for asset-light operation- A case of TKMT
指导老师：	华志忠
中文关键字：	制造企业;轻资产运营;模式改进;协同管理;品牌建设
英文关键字：	Manufacturing Enterprise;Asset-light Operation;Operation Model Improvement;Collaborative Management;Brand Building
中文摘要：	轻资产运营作为一种以价值驱动为导向的资本结构模式，得到包括全球500强在内众多领先企业的推崇和实践。在当前知识经济时代发展机遇与宏观政策的双重驱动下，越来越多的制造业企业采取轻资产运营战略或以轻资产运营战略进行转型升级，借助其优势提升竞争力。随着这一运营战略的实施，企业还应结合实际对其轻资产运营进行不断优化，进一步发挥轻资产运营战略的优势，提升核心竞争能力，实现企业的可持续发展。本文研究对象制造业企业TKMT是项目导向型工程技术公司，其轻资产运营注重以知识创造体现自身价值，专注核心业务的营销、设计、项目管理、售后服务等价值链高附加值环节，并围绕服务核心业务这一主旨，优化组织架构，配置业务流程所需的人力、物力资源，完善地采用标准流程和各类运营管理工具进行流程控制、风险管理，有效的保障了企业绩效。 针对上述背景，运用轻资产运营的相关理论，本文首先通过半结构访谈法深入调研此公司的运营缺陷，归纳揭示了公司在轻资产运营模式、协同管理、品牌建设和供应链管理四个方面所存在的问题。进而研究提出了含刚柔性提高和迭代式创新机制构建的公司轻资产运营模式改进策略，从公司的内外部整合资源和协同一体化平台模型建设等方面探讨了公司轻资产运营协同管理的策略和实施要点，最后研究提出了含品牌价值创造、自主知识产权运用、品牌推广形式拓展和供应链绿化、集中度优化的公司轻资产运营品牌建设和供应链的改进策略和实施要点。 本文的创新点包含了结合轻资产运营柔性的优势，提出构建迭代式创新机制对研究对象的研发创新不足问题进行改进；以及基于协同视角探究研究对象的轻资产运营内外部协同的改进策略和实施举措。丰富非财务视角下的轻资产运营改进策略研究范围。 关键词：制造企业；轻资产运营；模式改进；协同管理；品牌建设
英文摘要：	As a value-driven capital structure model, asset-light operation has gained recognition and practice from numerous leading enterprises, including the Fortune Global 500. In the current era of knowledge economy, driven by the dual forces of development opportunities and macro policies, an increasing number of manufacturing companies are adopting asset-light operation strategies or undergoing transformation and upgrade using this strategy, leveraging its advantages to enhance competitiveness. With the implementation of this operational strategy, companies should continuously optimize their asset-light operation based on practical considerations, further harnessing the benefits of the asset-light operation strategy, enhancing core competitiveness, and achieving sustainable development.　 The research subject TKMT is a Project-Based manufacturing enterprise, its asset-light operation focusses on expressing its own value through knowledge creation. The company concentrates on high-value-added segments of the value chain such as marketing, design, project management, and after-sales services. In adhering to the core principle of serving the central business, the company optimizes its organizational structure, allocates human and material resources necessary for business processes, and employs standard processes and various operational management tools for process control and risk management, effectively ensuring company performance. Given this context, this paper employs relevant theories of asset-light operations, and conducts in-depth research into the company's operational shortcomings through semi-structured interviews, summarizing and revealing issues within four aspects: asset-light operation model, collaborative management, brand building, and supply chain management. Subsequently, the paper investigates and proposes strategies for improving the company's asset-light operation model, incorporating flexibility enhancement and iterative innovation mechanisms. It delves into the company's collaborative management strategy and implementation points, emphasizing the integration of internal and external resources and the development of a holistic platform model. Finally, the paper presents strategies and implementation points for brand building and supply chain improvement within the framework of asset-light operation, including brand value creation, utilization of proprietary knowledge assets, expansion of brand promotion methods, and initiatives for greening the supply chain and optimizing concentration. The innovative aspects of this paper have enriched the research scope of light asset operation from a non-financial perspective. By integrating the flexible advantages of light asset operation, the paper proposes the introduction of a novel mechanism, the iterative innovation model, to address the deficiency in research and development innovation of the study subject. Additionally, this paper explores improvement strategies and implementation measures for internal and external collaboration in asset-light operation based on a collaborative perspective. Key words: Manufacturing Enterprise; Asset-light Operation; Operation Model Improvement; Collaborative Management; Brand Building
查看全文：	预览  下载(下载需要进行登录)