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论文编号：	14167
作者编号：	2320200326
上传时间：	2023/12/7 16:03:21
中文题目：	农业银行T分行机构客户营销策略及其实施保障研究
英文题目：	Research on institutional Customer Marketing Strategy and Implementation Guarantee of T Branch of Agricultural Bank of China
指导老师：	李桂华
中文关键字：	农业银行T分行；机构客户；营销策略；保障措施
英文关键字：	Agricultural Bank of China T Branch; institutional business; marketing strategy; safeguard measure
中文摘要：	随着我国进入中国特色社会主义新时期，我国的GDP增速仍稳中趋缓，经济增长从高速增长时代向高质量增长和资源高效配置转变，现代化经济体系建设过程中，服务型政府治理体系和治理能力现代化为金融体系带来了新机遇。商业银行应主动自发地承担起更多的社会责任，更好的为人民生活水平的提升、为政府工作的开展尽自己的能量，而不能仅以盈利论。 以政府类客户、医院类客户、学校类客户、金融类客户等为主的机构客户受商业银行重视的程度与日俱增。与地方政府保持良好的战略伙伴关系，依托地方经济，促进社会和谐发展。随着数字营销的推广和金融系统的深入改革，需要在新的时期研究和制定商业银行客户的营销战略，以便在商业银行的新一轮竞争中建立一个分支机构，并改善人民的服务。 根据中国农业银行T分行的相关市场调研人员的宏观和微观调研报告，以及中国农业银行T分行的客户、生产商、投资者和机构系统的完整性分析，以及中国农业银行T分行在机构注册中存在的问题。经过明确的市场细分、市场价值和市场定位之后，就可以制定出市场定位计划，从而为企业提供相应的产品战略、企业战略、渠道战略、销售战略和服务保障，并从组织、资源和团队三个方面为中国农业银行T分行的市场营销战略提供保障。我想，这篇文章可以给他们提供参考，也可以给国家银行家提供参考。
英文摘要：	As China enters the new era of socialism with Chinese characteristics, its GDP growth rate is still stable and slowing down. Economic growth has shifted from a high-speed growth era to high-quality growth and efficient resource allocation. In the process of building a modern economic system, the modernization of service-oriented government governance system and governance capabilities has brought new opportunities to the financial system. Commercial banks should proactively and spontaneously take on more social responsibilities, better contribute to the improvement of people's living standards and the development of government work, rather than solely focusing on profitability. Institutional clients, mainly government clients, hospital clients, school clients, and financial clients, are increasingly valued by commercial banks. Maintaining a good strategic partnership with local governments, serving the local economy, and promoting harmonious social development as the starting point. With the promotion of digital marketing and the deepening reform of the financial system, it is necessary to study and formulate marketing strategies for commercial bank customers in the new era, in order to establish a branch in the new round of competition of commercial banks and improve people's services. According to the macro and micro research reports of relevant market researchers from Agricultural Bank of China T Branch, as well as the integrity analysis of its customers, producers, investors, and institutional systems, as well as the problems existing in the institutional registration of Agricultural Bank of China T Branch. After clear market segmentation, market value, and market positioning, a market positioning plan can be formulated to provide corresponding product strategies, enterprise strategies, channel strategies, sales strategies, and service guarantees for enterprises. It also provides guarantees for the marketing strategy of Agricultural Bank of China Branch T from three aspects: organization, resources, and team. I think this article can provide them with a reference, as well as a reference for national bankers.
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