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论文编号：	14165
作者编号：	2320213487
上传时间：	2023/12/7 15:24:18
中文题目：	LF公司竞争战略研究
英文题目：	Research on LF Company’s Competitive Strategy
指导老师：	田莉
中文关键字：	总成本领先战略；环保型增塑剂DOTP；五力模型；价值链分析；PESTEL分析
英文关键字：	Total cost leadership strategy；Environmental friendly plasticizer DOTP；Five Forces Model；Value chain analysis；PESTEL analysis
中文摘要：	在全球经济发展和环保意识逐渐提升的背景下，化工行业作为支撑现代社会各项领域的重要基础产业，扮演着至关重要的角色。近年来，疫情带来的PVC手套需求大增，及国内基建带动下游电线电缆需求增长，环保型增塑剂DOTP产品需求大增。全球多国相继颁布了禁止或限制邻苯型增塑剂的法规，因环保型增塑剂DOTP产品在成分中不含邻苯二甲酸盐。这使得DOTP产品在市场前景方面拥有更加广阔的发展空间。当前全球经济低迷，欧美经济放缓，有效需求不足，国内订单指数和出口订单指数均位于历史底部，工业企业利润下滑严重。国内外需求修复节奏有所放缓，出口和房地产市场低迷，大宗商品库存有增加累库趋势。增塑剂行业竞争非常激烈，产品同质化严重，向环保型增塑剂产业转型势在必行。在充分调研市场并经过精心研发后，LF公司成功制定了产品多元化战略，并实施了环保型增塑剂DOTP产品的研发、投产和生产，这一战略的成功实施不仅为公司奠定了行业领先地位，更为LF公司环保型增塑剂DOTP产品的总成本领先战略打下了坚实的基础。 本文以LF公司为研究对象，结合企业战略管理理论和波特竞争战略理论与企业的实际情况，采用五力模型分析、价值链分析、PESTEL分析等方法，对LF公司的内部外部环境进行了全面分析，提出了环保型增塑剂DOTP产品的总成本领先战略，并提供了优化价值链实施保障措施，通过优化生产工艺和提高产能，并与上游供应商签订战略合作协议，深化精益化管理，实现了DOTP产品的成本优势，进一步增强了其市场竞争力。 本研究可以为LF公司提供对其市场竞争地位的深刻认识，从而在战略决策和经营管理方面提供有针对性的建议，也可以为其他同行业企业提供有价值的经验和启示，为企业的战略决策和环保型增塑剂行业的发展提供有益的借鉴和参考。
英文摘要：	Against the backdrop of global economic development and increasing environmental awareness, the chemical industry, as an important foundational industry supporting various fields of modern society, plays a crucial role. In recent years, the demand for PVC gloves has increased significantly due to the epidemic, and the demand for downstream wires and cables has been driven by domestic infrastructure. The demand for environmentally friendly plasticizer DOTP products has also increased significantly. Several countries around the world have successively issued regulations prohibiting or restricting phthalate plasticizers, as environmentally friendly plasticizer DOTP products do not contain phthalates in their composition. This provides DOTP products with broader market prospects for development. The current global economic downturn, economic slowdown in Europe and America, insufficient effective demand, domestic order index and export order index are both at historical lows, and industrial enterprise profits have severely declined. The pace of domestic and international demand recovery has slowed down, and the export and real estate markets are sluggish. There is a trend of increasing and accumulating inventory of bulk commodities. The competition in the plasticizer industry is very fierce, and product homogenization is severe. It is imperative to transform to an environmentally friendly plasticizer industry. After thorough market research and careful research and development, LF Company has successfully formulated a product diversification strategy and implemented the research, production, and production of environmentally friendly plasticizer DOTP products. The successful implementation of this strategy not only laid a leading position in the industry for the company, but also laid a solid foundation for LF Company's total cost leadership strategy of environmentally friendly plasticizer DOTP products. This thesis takes LF Company as the research object, combines the theory of enterprise strategic management and Porter's competitive strategy with the actual situation of the enterprise, and uses methods such as five forces model analysis, value chain analysis, and PESTEL analysis to comprehensively analyze the internal and external environment of LF Company. It proposes a total cost leadership strategy for environmentally friendly plasticizer DOTP products and provides measures to optimize the implementation of the value chain. By optimizing production processes and increasing production capacity, and signing strategic cooperation agreements with upstream suppliers, we have deepened lean management and achieved cost advantages for DOTP products, further enhancing their market competitiveness. This study can provide LF Company with a profound understanding of its market competitive position, thus providing targeted suggestions in strategic decision-making and business management. It can also provide valuable experience and inspiration for other companies in the same industry, and provide useful reference and reference for strategic decision-making and the development of the environmentally friendly plasticizer industry.
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