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论文编号：	14164
作者编号：	2320190649
上传时间：	2023/12/7 14:59:17
中文题目：	新型电力系统下科林云能公司营销策略研究
英文题目：	Research on KE Company’s Marketing Strategy under the New Power System
指导老师：	刘建华
中文关键字：	新型电力系统，新能源，智能微电网，服务营销
英文关键字：	New power system, New energy, Smart microgrid, Service marketin
中文摘要：	2000年以来，电力系统建设迈上了新发展阶段---电力智能化。超高压输电、变电智能化、用电智能化相继完成；2010年开始谋划配电网智能化，经过十年来的不懈努力电网的供电可靠性得到了大幅的提升，为了适应新型电力系统的应用场景，配电网的智能化建设进入新的高潮。 2021年国家提出的以新能源为主体的新型电力系统的建设提上日程。新型电力系统是以确保我国电力系统安全稳定为基础，以源网荷储及多种能源形式互为补充为支撑的电力系统。以分布式开发为主，将海量小型、分散的电源，主要接入配电网，实现电自身边来。电网趋向扁平化、分布化、局域化。依靠新能源和信息通信技术的创新，实现人类能源的可持续发展。 科林云能公司是一家集电力设备研发、生产、销售、服务于一体的国家重点高新技术企业。致力于为客户提供一二次电力设备及智慧电力系统解决方案。公司主营产品包括：“智能电网”版块、“互联网+”版块、 “新能源”版块；公司设计施工资质有：电力总承包二级纸质、设计乙级资质。三个产品板块及设计施工资质就构成了完美的EPC一体化解决方案的服务企业。公司产品涵盖了配电网新型电力系统构成的所有要素：光伏发电、储能、智能化电力设备、充电桩、综合能源管理系统等。为公司在新型电力系统智能微电网系统解决方案的竞争中创造了得天独厚的优势。 在新的市场机遇面前，结合公司实际情况，寻求能发挥企业自身优势的业务领域，依托公司深厚的研发实力、完整的产品、服务、施工、设计体系，确定提供系统解决方案的智能微电网系统为新的营销发展方向。通过对科林云能公司自身经营现状，所处市场内外部竞争环境、企业自身优劣势等全面的分析，确立符合市场发展的营销组合策略，制定营销策略顺利实施的各项措施与保障。为公司发展提供新的增量市场，为客户创造更大的经济利益和社会价值。为国家早日完成碳达峰、碳中和做出应有的贡献。
英文摘要：	Since 2000, the construction of the power system has entered a new stage of development - electricity intelligence. The completion of ultra-high voltage transmission, intelligent transformation, and intelligent electricity consumption; Since 2010, the plan for intelligent distribution networks has been underway. After ten years of unremitting efforts, the reliability of power supply has been significantly improved. In order to adapt to the application scenarios of new power systems, the intelligent construction of distribution networks has entered a new climax. The construction of a new type of power system with new energy as the main body proposed by the country in 2021 has been put on the agenda. The new type of power system is based on ensuring the safety and stability of China's power system, supported by complementary sources, grid loads, storage, and various forms of energy. Focusing on distributed development, connecting massive, small, and dispersed power sources mainly to the distribution network to achieve electricity from around. The power grid tends to be flattened, distributed, and localized. Relying on innovation in new energy and information and communication technology to achieve sustainable development of human energy. Colin Yunneng Company is a national key high-tech enterprise that integrates the research and development, production, sales, and service of power equipment. Committed to providing customers with primary and secondary power equipment and smart power system solutions. The company's main products include: "smart grid" section, "Internet plus" section and "new energy" section; The company's design and construction qualifications include: Level 2 paper power general contracting and Level B design qualification. The three product segments and design and construction qualifications constitute a perfect service enterprise for EPC integrated solutions. The company's products cover all the elements of a new type of power system in the distribution network: photovoltaic power generation, energy storage, intelligent power equipment, charging stations, comprehensive energy management systems, etc. It has created a unique advantage for the company in the competition of new intelligent microgrid system solutions for power systems. In the face of new market opportunities, combined with the actual situation of the company, we seek business areas that can leverage the company's own advantages. Relying on the company's deep research and development strength, complete products, services, construction, and design system, we have determined the intelligent microgrid system to provide system solutions as the new marketing development direction. Through a comprehensive analysis of the current business situation, internal and external competitive environment in the market, and the advantages and disadvantages of the enterprise, Colin Yunneng Company establishes a marketing mix strategy that is in line with market development, and formulates various measures and guarantees for the smooth implementation of marketing strategies. Provide new incremental markets for the company's development, and create greater economic benefits and social value for customers. Make due contributions to the country's early completion of carbon peaking and carbon neutrality.
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