联系我们

论文查询结果	返回搜索

论文编号：	14094
作者编号：	2120213370
上传时间：	2023/6/9 0:04:09
中文题目：	基于fsQCA的事件信息跨平台传播效果影响因素研究
英文题目：	Research on Influencing Factors of Cross-platform Communication Effect of Event Information Based on fsQCA
指导老师：	王芳
中文关键字：	事件信息；跨平台传播；定性比较分析
英文关键字：	event information; cross-platform communication; qualitative comparative analysis
中文摘要：	在网络媒体不断成为信息传播主要阵地的今天，人们获取信息的来源不再局限于某一个平台，新媒体矩阵的模式成为信息发布者常用的引流方式。在这种多平台共存的背景下，探究信息的跨平台传播，特别是传播面广泛的事件信息的跨平台传播，对于理解信息传播的影响因素、增强信息传播效果具有重要意义。然而现有研究对于事件信息和跨平台传播的研究更多局限于某一种类或主题的信息，研究视角也以宏观的现象分析和微观相关性分析为主，中观层面的分析相对较少。本文聚焦于事件信息的跨平台传播效果影响因素，从中观视角运用模糊集定性比较分析（fsQCA）的方法对事件信息的跨平台传播进行多重因果分析，揭示事件信息跨平台传播效果的影响因素及其条件组合，以期为信息发布者传播策略的制定和优化提供理论参考和指导。 本文结合场域理论和假设性新闻图式结构提出事件信息场域，以注意相关理论、两级传播理论、情感动员策略等为理论基础，构建事件信息跨平台传播效果影响因素框架作为变量选取和设置的基础。选取30个真实事件信息案例，编制事件概述，并依据赋值原则进行编码和锚点校准。运用fsQCA方法对案例数据单变量必要性进行分析，发现在低覆盖平台数和低传播热度结果中的必要条件，即非环境热度和非情节反转，进一步对案例数据进行条件组合充分性分析，在高覆盖平台数、低覆盖平台数、高传播热度和低传播热度四个结果下得到了25个条件组合。 基于fsQCA分析结果，归类总结各条件组合之间的共同点和不同点，抽象提炼出一般性的事件信息跨平台传播模式，以此为依据对正面事件和负面事件分别提出相应对策建议。对应正面事件提升传播效果的需求，可从避开重大热点事件、营造复杂情节设置、细化传播策略等方面加以改善；对应负面事件控制传播效果的需求，可从提高环境热度、实施缓和的情感动员策略、及时回应避免谣言等方面入手，避免造成不良社会影响。
英文摘要：	Today, as online media continues to become the main battleground for information dissemination, the source of people's access to information is no longer limited to a certain platform, and the new media matrix model has become a common drainage method for information publishers. In this context of coexistence of multiple platforms, exploring the cross-platform dissemination of information, especially the cross-platform dissemination of event information with a wide range of dissemination, is of great significance for understanding the influencing factors of information dissemination and enhancing the effectiveness of information dissemination. However, the existing research on event information and cross-platform communication is more limited to a certain type or topic of information, and the research perspective also focuses on macro phenomenon analysis and micro correlation analysis, with relatively few mesoscopic analysis. This article focuses on the influencing factors of the cross-platform communication effect of event information, using the method of fuzzy-set qualitative comparative analysis (fsQCA) to conduct multiple causal analysis of the cross-platform communication of event information from a mesoscopic perspective, revealing the influencing factors and condition combinations of the cross-platform communication effect of event information, with a view to providing theoretical reference and guidance for the formulation and optimization of communication strategies for information publishers. This article proposes an event information field based on field theory and the hypothetical discourse structure schema of news texts. Based on attention related theory, two-level communication theory, and emotional mobilization strategies, it constructs a framework of influencing factors for the effect of event information cross-platform communication as the basis for variable selection and setting. Select 30 real event information cases, compile an event overview, and code and anchor point calibration based on assignment principles. Using the fsQCA method to analyze the univariate necessity of case data, it was found that the necessary conditions in the results of low coverage platforms and low propagation heat, namely, non environmental heat and non plot reversal, were necessary. Further, the adequacy of conditional combinations was analyzed for case data, and 25 conditional combinations were obtained under the four results of high coverage platforms, low coverage platforms, high propagation heat, and low propagation heat. Based on the results of the fsQCA analysis, the similarities and differences between various condition combinations are classified and summarized, and a general cross-platform dissemination model of event information is abstracted. Based on this, corresponding countermeasures and suggestions are proposed for positive and negative events. In response to the need for positive events to enhance communication effectiveness, improvements can be made in avoiding major hot events, creating complex plot settings, and refining communication strategies; In response to the need for negative events to control the dissemination effect, it is possible to start by improving the environmental heat, implementing mitigating emotional mobilization strategies, and responding promptly to avoid rumors to avoid adverse social impacts.
查看全文：	预览  下载(下载需要进行登录)