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论文编号：	13993
作者编号：	2320180485
上传时间：	2023/6/7 14:34:52
中文题目：	ZH地产集团财务风险管控研究
英文题目：	ZH Real Estate Research on financial risk control
指导老师：	李莉 教授
中文关键字：	财务风险；风险管理；内部控制；财务控制
英文关键字：	Financial risk; Risk management; Internal control; Financial control
中文摘要：	房地产行业作为我国的支柱型产业，经历了20多年的高速发展，早就与人们的生产、生活息息相关。当前在国家宏观政策的调控下，房地产行业的盈利水平大幅下滑，行业暴雷不断。房地产行业牵扯到上下游50多个行业，企业暴雷的影响是十分巨大且深远的。房地产行业作为资金密集型行业，它需要大量的资金进行土地购置、建设开发等。资金的基数过大，使得其生产经营中回报比例的细小调整也会带来绝对值上的巨大变化，会给企业带来较大的财务风险。因此，财务风险管控是房地产企业管理的重要目标之一。 ZH地产集团（以下简称ZH地产）背靠央企资源，成长于香港，虽经历过1997年香港金融危机，充分经历了资本市场的洗礼。并从香港带来了多项住宅开发的先进理念，又连续19年蝉联企业品牌价值第一的公司，被誉为最稳健的地产开发商。但在近几年伴随着我国人口逐渐转为负增长、经济增长明显放缓的大背景下，房地产行业也陷入了深度的调整周期。近两年行业内房企暴雷不断，而ZH地产的盈利能力同样也出现较大的下滑。 本文选取其作为研究对象，研究的主要内容为：第二章重点对财务风险管控的相关理论进行回顾，为后续提出ZH地产的财务风险管控问题及优化设计提供理论依据。第三章提出ZH地产的财务风险管控现状与问题。现状是财务风险在逐渐扩大，主要原因为内部环境中员工的个人能力，组织的风气、流动性和执行力存在一定问题；经营目标设定时未充分考虑挑战性和可实现性；风险应对中没有做好政策的敏捷应对以及竞企策略的快速反应。第四章针对ZH地产存在的问题，有针对性的提出财务风险管控优化的改进方案。第五章针对改进方案，分别从组织、制度和战略三个维度给出了保障改进方案能够落地实施的措施。期望能够为ZH地产在当下市场环境及经营状况下提供一定的借鉴意义，使得其财务风险管控水平能够有所提升。
英文摘要：	The real estate industry, as a pillar industry in China, has experienced rapid development for over 20 years and has long been closely related to people's production and life. Currently, under the regulation of national macroeconomic policies, the profitability level of the real estate industry has significantly declined, and the industry is constantly experiencing thunderstorms. The real estate industry involves more than 50 upstream and downstream industries, and the impact of corporate thunderstorms is enormous and far-reaching. The real estate industry, as a capital intensive industry, requires a large amount of funds for land acquisition, construction and development. The base of funds is too large, causing small adjustments in the return ratio in its production and operation to bring about significant changes in absolute value, which can bring significant financial risks to the enterprise. Therefore, financial risk control is one of the important goals of real estate enterprise management. Although ZH Real Estate is known as the most stable developer, it still faces problems such as investment decline, increased income without increasing profits, and limited available cash flow in the current context of "housing does not speculate" and the industry's real estate companies constantly exploding. This article selects it as the research object, and the main content of the study is as follows: Chapter 2 focuses on reviewing the relevant theories of financial risk control, providing a theoretical basis for proposing the financial risk control issues and optimizing the design of ZH Real Estate in the future. Chapter 3 proposes the current situation and problems of financial risk management and control for ZH Real Estate. The current situation is that financial risks are gradually expanding, mainly due to the personal abilities of employees in the internal environment, as well as certain issues with the organizational culture, liquidity, and execution ability; Challenges and realizability are not fully considered when setting business objectives; There is a lack of agile policy response and rapid response to competitive strategies in risk response. Chapter 4 proposes targeted improvement plans for optimizing financial risk control in response to the problems existing in ZH Real Estate. Chapter 5 provides measures to ensure the implementation of improvement plans from three dimensions: organizational, institutional, and strategic. This article selects it as the research object, and the main content of the study is as follows: Chapter 2 focuses on reviewing the relevant theories of financial risk control, providing a theoretical basis for proposing the financial risk control issues and optimizing the design of ZH Real Estate in the future. Chapter 3 proposes the current situation and problems of financial risk management and control for ZH Real Estate. The current situation is that financial risks are gradually expanding, mainly due to the personal abilities of employees in the internal environment, as well as certain issues with the organizational culture, liquidity, and execution ability; Challenges and realizability are not fully considered when setting business objectives; There is a lack of agile policy response and rapid response to competitive strategies in risk response. Chapter 4 proposes targeted improvement plans for optimizing financial risk control in response to the problems existing in ZH Real Estate. Chapter 5 provides measures to ensure the implementation of improvement plans from three dimensions: organizational, institutional, and strategic. I hope to provide certain reference significance for ZH Real Estate in the current market environment and operating conditions, so that the level of financial risk control can be improved.
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