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论文编号：	13980
作者编号：	2120213419
上传时间：	2023/6/7 11:31:12
中文题目：	XJ公司新生代员工忠诚度提升研究
英文题目：	Research on the Loyalty Improvement of XJ’s New Generation Staff
指导老师：	王学秀
中文关键字：	新生代员工;忠诚度;企业文化
英文关键字：	New Generation Staff; Loyalty; Corporate Culture
中文摘要：	随着我国市场化改革的不断深入，中国经济实现着前所未有的腾飞，社会各行各业的竞争空前激烈，在这样一个大竞争的时代背景下，人的战略性地位和价值也受到各企业前所未有的重视，因此，提高企业员工忠诚度对企业的管理与发展至关重要。当前，新生代员工不断涌入职场，并逐渐成为企业的中流砥柱，但由于其所处时代背景、生活环境、知识结构等不同于以往员工，他们勇于创新敢于挑战、注重价值实现、强调自我、崇尚自由，具有鲜明的特征，他们在给企业注入新鲜血液带来勃勃生机的同时，也给组织管理带来了新的挑战。作为企业的中坚力量，如何提升新生代员工忠诚度，最大限度发挥其积极性和创造性，是企业充满活力，保持战斗力，取得竞争优势的必要条件。 XJ公司是一家有着六十多年发展历史的大型国有轧辊制造企业，多年来在应聘者的心中一直是“最佳雇主”的形象，但近些年来，XJ公司在招聘市场中尤其是新生代就业群体中的不再是“香饽饽”，甚至一度“无人问津”，导致目前公司员工平均年龄将近40岁，且有着不断增加的趋势。究其原因，公司对新生代员工的吸引力越来越低，好不容易招聘过来的新生代员工，也存在着离职率高，忠诚度低的现象，导致XJ公司很多部门出现人员断层，员工后续力量不足，公司整体发展缺乏活力与动力。 本文以XJ公司为研究对象，从新生代员工的特点及需求入手，对XJ公司新生代员工的忠诚度现状进行分析，结合XJ公司所处行业、地域以及企业特点等内容，运用文献研究法和案例分析法发现XJ公司在新生代员工感情忠诚、理想忠诚、规范忠诚方面均存在问题，并针对公司存在的问题提出相应的提升策略。通过对XJ公司新生代员工忠诚度提升的研究，不仅为该企业完善人员梯队建设，增强人才储备，进而提高自身市场竞争力提供参考，同时，也给当前具有类似问题的类似企业提供相关理论依据。
英文摘要：	With the continuous deepening of our country's market-oriented reform, the Chinese economy has achieved unprecedented developing, and the competition in all walks of life is unprecedentedly fierce. In face of such a fierce competition, employees' strategic position and value has also received unprecedented attention from enterprises. Therefore, improving the loyalty of employees is critical to the management and development of enterprises. At present, with the new generation of employees entering the workplace and gradually becoming the mainstay of the enterprise, which injecting fresh blood into the enterprise, while due to their different background, living environment, and knowledge structure, they are so different from other generation staff, they have their own distinctive characteristics, which also bring new challenge to organizational management. As the backbone of the enterprise, how to improve the loyalty of the new generation staff and maximize their enthusiasm and creativity are the necessary conditions for enterprises to be full of vitality, maintain combat effectiveness, and achieve competitive advantages. XJ company is a large state-owned roll manufacturing company with a history of more than sixty years. It has been "the best employer" in the hearts of applicants for many years. But in recent years, XJ company?is no longer "fragrant"?for the applicants and even once "no one asks", especially for new generation, which leads?to the??average age of the company's employees nearly 40 years?old, and it has a?increasing?trend. The reason is that XJ company's attraction to the new generation?employees is getting lower and lower, and the new generation employees who already?recruited?still?have a high quit?rate and low loyalty, which results?in personnel faults?and insufficient follow-up employees?strength in?XJ Company, and the company’s overall development?is lack of vitality and motivation. Taking XJ Company as the research object, starting from the characteristics and needs of the new generation staff, this paper analyzes the loyalty status of the new generation staff?in?XJ Company. Considering?the industry, region and enterprise characteristics of XJ Company, and using?the literature research method and case analysis method, the author finds?that XJ Company has problems in emotional loyalty, ideal loyalty and standardized loyalty?among?the new generation staff,?then?the author proposes corresponding improvement strategies for the?company. Through the research on the loyalty improvement of the new generation staff of XJ, it not only provides a reference for the company to improve the personnel?construction, enhance talent reserves, and then improve its own market competitiveness, but also provides relevant theoretical basis for similar enterprises with similar problems.
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