联系我们

论文查询结果	返回搜索

论文编号：	13934
作者编号：	2320200361
上传时间：	2023/6/6 17:11:55
中文题目：	C医疗器械公司在华辅助生殖业务 本土化战略研究
英文题目：	Research on localization strategy of C Medical Device Company in assisted reproductive technology business in China
指导老师：	崔连广
中文关键字：	战略管理；本土化战略；医疗器械；核心竞争力；辅助生殖技术
英文关键字：	strategic management; localization strategy; medical devices; core competitiveness; assisted reproductive technology
中文摘要：	近年来我国人口生育率不断下降，已然成为备受关注的社会问题，为此国家出台了三胎政策等一系列鼓励生育的政策。一方面适龄青年结婚意愿下降，婚后生育意愿低下，另一方面全国的不孕不育比例逐年上升，每年仍有相当数量的适龄夫妇无法自然怀孕生育，需要借助相关的医学手段。其中被大家了解的就有辅助生殖技术，也就是俗称的试管婴儿，所以辅助生殖领域得到了越来越多的关注。1978年，全球第一例试管婴儿诞生于英国，随后中国的辅助生殖行业也有30余年的发展，从最开始完全依赖进口品牌的产品和技术到现在国产品牌和进口品牌日趋激烈的竞争，分析外资企业在中国辅助生殖领域的战略管理，有着重要的现实和指导意义。 基于此目的，本文选择了辅助生殖领域当中较有影响力的外资医疗器械厂家C公司，详细介绍了其发展经历，战略定位以及核心竞争力，系统地分析了C公司本土化的内外环境，实施本土化战略的动因及评价，并有针对性地提出了相应地保障建议，对外资医疗器械在华发展有一定的启示作用。 本文通过使用PEST和波特五力模型等工具对C公司所在的宏观环境和中国辅助生殖领域器械市场的行业环境进行详细的研究分析，同时又通过SWOT分析明确了C公司在市场竞争中所处的地位， 更加清晰地展现了结合市场和自身的优势和劣势，进一步理解了本土化战略“In China for China”提出的必要性。而后通过对本土化战略实施和进展的现状分析，进而提出了一系列的保障措施和建议，在一定程度上为外资医疗器械企业在华本土化的发展起到了借鉴的作用。
英文摘要：	In recent years, the continuous decline of China’s birth rate has become a widely concerned social issue. To address this issue, the government has implemented a series of policies, such as the three child policy, to encourage childbirth. On one hand, the willingness of young people to marry and have children has decreased, while on the other hand, the proportion of infertility has been increasing year by year nationwide. Every year, a considerable number of eligible couples are unable to conceive and give birth naturally, and need to rely on relevant medical means. One of the well known methods is assisted reproductive technology, commonly known as Test tube baby. As a result, the field of assisted reproduction has received increasing attention. In 1978, the world’s first test tube baby was born in UK. Since then, China’s assisted reproductive industry has developed for more than 30 years, from completely relying on imported products and technologies to the increasingly fierce competition between domestic and imported brands. The strategic management of foreign companies in assisted reproductive field in China has significant practical and guiding significance. For this purpose, this paper chooses a foreign medical device manufacturer, Company C, that has a certain influence in the field of assisted reproduction, and provides a detailed introduction to its development, strategic positioning, and core competitiveness. The paper systematically analyzes the localization strategy of C Company in the increasingly competitive Chinese assisted reproduction market, and explores the motivation and implementation of the strategy. This provides implications for the development of foreign medical device manufacturers in China. This paper conducts a detailed analysis of the macro environment in which C Company operates and the industry environment of China’s assisted reproduction equipment market using tools such as PEST and Porter’s Five Forces Model. Additionally, it clarifies C Company’s position in the market competition through SWOT analysis, which further demonstrates the necessity of localizing strategy prompted by the integration of market advantages and disadvantages. By analyzing the current situation and progress of the localization strategy and putting forward a series of safeguard measures and suggestions, this study provides inspiration for the development of foreign medical device companies’ localization in China.
查看全文：	预览  下载(下载需要进行登录)