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论文编号：	13893
作者编号：	2120213393
上传时间：	2023/6/5 15:43:16
中文题目：	YT电气集团公司企业文化优化策略研究
英文题目：	Research on the corporate culture optimization strategy of YT Electric Group Company
指导老师：	王学秀
中文关键字：	企业文化；文化理念；企业文化建设；优化策略
英文关键字：	corporate culture; cultural concept; corporate culture construction; optimization strategy
中文摘要：	新时代十年，我国经济实力实现了历史性跃升，经济发展转向了高质量发展阶段。企业作为经济系统的主体，在经济环境不断向好、市场竞争不断加大的浪潮中探寻着自身的高质量发展路径。企业文化作为企业软实力的一种，其在企业管理实践中的重要性已获得企业家们普遍认同，对身处竞争市场和发展困境中的民营企业而言，做好企业文化建设是一条突破现状、实现高质量发展的有效路径。YT电气集团公司成立于1987年，以生产成套电气设备为主营业务，在三十余年的发展过程中形成了较为完善的经营管理机制和企业文化体系。然而，由于领导者对企业文化持续优化变革不敏感、企业文化与经营管理融合度不够、利用综合性文化传播的方式和力度不足等原因导致YT电气集团公司目前的企业文化建设存在一系列问题，在公司逐渐向智能化方向发展、不断引入新技术和设备的现实背景下，公司日渐增多的年轻员工群体对企业文化有了新的需求，公司目前的企业文化体系未能完全适应新的发展需要。 本文选取了天津本土制造业企业YT电气集团公司作为研究对象，通过实地调研、访谈等方式，对公司的企业文化建设现状、战略发展等方面的内容进行深入研究和分析，并在结合学界相关理论成果的基础上指出当前公司文化建设中存在的问题并分析成因。并以此为逻辑起点从升级文化理念、凝聚员工共识，建立以企业文化为导向的人才管理制度，强化企业内部的行为示范效应，提升员工的幸福感与忠诚度这四个方面提出优化改进的策略。并从组织、制度和物质三个维度提出了企业文化优化策略顺利实施的保障措施。YT电气集团公司目前处于战略转型期，在此阶段进行企业文化的整体提升与优化将能极大提高员工的凝聚力和内生动力，助力战略目标的顺利实现。 本文通过YT电气集团公司企业文化建设的案例研究，为我国生产制造企业的企业文化建设提供一定的理论指导和实际借鉴价值。同时，对身处战略转型期和成长困惑期的民营企业提供了发展策略上的思路，有助于其在日趋复杂多变且竞争加大的市场竞争中实现自身的突破，走上高质量发展的道路。由于笔者的知识储备和认知水平有限，本文的研究成果仍然存一定程度的不足，笔者将在后续的研究中保持持续思考和学习的状态，不断补充和完善本次研究。
英文摘要：	In the decade of the new era, China's economic strength has made a historic leap forward and economic development has shifted to a stage of high-quality development. As the main body of the economic system, enterprises are exploring their own path to high-quality development in the wave of an ever-improving economic environment and increasing market competition. The importance of corporate culture as a kind of soft power in corporate management practice has been widely recognised by entrepreneurs, and for private enterprises in a competitive market and development dilemma, building a good corporate culture is an effective path to break through the status quo and achieve high quality development. In the course of more than 30 years of development, it has formed a relatively sound management mechanism and corporate culture system. However, due to the leaders' insensitivity to the continuous optimisation and change of corporate culture, the lack of integration between corporate culture and management, and the insufficient use of comprehensive cultural communication methods and efforts, there are a series of problems in the current corporate culture construction of YT Electric Group. The company's current corporate culture system is not fully adapted to the new development needs. In this paper, YT Electric Group Company, a local manufacturing company in Tianjin, is selected as the research object. Through field research and interviews, the current situation and strategic development of the company's corporate culture are studied and analysed in depth, and the current problems in the construction of the company's culture are pointed out and the causes are analysed on the basis of relevant theoretical achievements in the academic field. It also takes this as a logical starting point to propose strategies for optimisation and improvement in four areas: upgrading the cultural concept, gathering staff consensus, establishing a talent management system oriented to corporate culture, strengthening the behavioural demonstration effect within the company, and enhancing the happiness and loyalty of employees. YT Electric Group is currently in a period of strategic transformation, and the overall enhancement and optimisation of its corporate culture at this stage will greatly improve the cohesion and endogenous motivation of its employees and contribute to the successful realisation of its strategic goals. This paper provides some theoretical guidance and practical reference for the construction of corporate culture in manufacturing enterprises in China through a case study of the construction of corporate culture in YT Electric Group. At the same time, it provides ideas on development strategies for private enterprises in a period of strategic transition and growth confusion, helping them to achieve their own breakthroughs and embark on the road to quality development in an increasingly complex and competitive market. Due to the author's limited knowledge and cognitive level, the research results of this paper are still lacking to a certain extent, and the author will continue to think and learn in the subsequent research to supplement and improve this study.
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