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论文编号：	13865
作者编号：	2320200514
上传时间：	2023/6/2 9:07:51
中文题目：	KH养老服务公司商业模式研究
英文题目：	The Study on Businesses Model of KH Elderly Care Service Company
指导老师：	白长虹
中文关键字：	商业模式画布；养老服务；长期护理保险
英文关键字：	Business model canvas；Elderly care service；Long-term care insurance
中文摘要：	根据国家统计局的第七次全国人口普查数据，截至2020年11月1日，我国60岁及以上人口总数达到26402万人，占总人口的比例为18.75%，其中65岁及以上人口为19064万人，占13.5%。据中国发展基金会2020年的《中国人口老龄化的发展趋势和政策》数据显示，预计到2050年，我国65岁及以上的人口将达到3.8亿，占总人口的27.9%。其中60岁及以上的人口将近5亿，超过总人口的1/3。达到这个状态，并不是一个高峰，而是一直持续在这个水平线上直到21世纪末，深度老龄化会维持至少半个世纪的高原平台期状态。 国内养老问题已愈发严峻，如何积极面对此种情况，如何解决养老社会难题，这对养老产业的从业者既是机遇也是挑战。众所周知，日本在上个世纪就进入了老龄社会，从政策的实施、服务的标准，养老产品的应用等各个方面，日本的养老产业在世界范围都处于一个较高水平的位置。其成熟的经验和模式是我国最值得借鉴的。我国在借鉴日本的介护险政策下，出台了长期护理保险政策，在全国49个城市建立试点。KH公司的居家养老服务就是在长期护理保险的政策下开展的。 本文通过以商业模式画布为主要工具，对KH公司居家养老服务的商业模式九大元素进行分析和研究，在确保学术严谨性的前提下研究该项目落地与发展的过程、总结提炼其商业模式，为从事养老服务的其他企业的发展提供参考案例。在内容上，首先简述论文的研究背景与研究意义，介绍了我国目前老年人口基数大、老龄化速度加快、未富先老的基本国情和已经出台的相关政策，并对目前国内外主要以长期护理保险（或介护险）为政策指导下开展居家养老服务的企业的基本情况进行分析，对KH养老服务公司的业务布局具有一定借鉴意义。第四章开始对KH养老服务公司的发展历程进行分析和研究，在关键业务、核心资源、重要伙伴、成本结构、价值主张、客户细分、客户关系、渠道通路、收入来源这九个方面的研究分析，进而梳理总结出KH公司的三个发展阶段，以及在不同阶段的商业模式画布。通过分析KH公司的商业模式画布，对该公司的未来发展方向做出展望。
英文摘要：	According to the data of the 7th national census of the National Bureau of Statistics, as of November 1st, 2020, the total population aged 60 and over in China reached 264.02 million, accounting for 18.75% of the total population, of which the population aged 65 and over was 190.64 million, accounting for 13.5%. According to the data of Trends and Policies of Population Aging in China published by China Development Foundation in 2020, it is estimated that by 2050, the population aged 65 and over in China will reach 380 million, accounting for 27.9% of the total population. The population aged 60 and over is nearly 500 million, more than 1/3 of the total population. However, the proportion of the elderly population is not the highest. It will continue at this level until the end of the 21st century, and the deep aging will maintain this level for at least half a century. Because China’s pension problem has become more and more serious, it is necessary to properly and actively face this situation and solve the social problems of pension, which is both an opportunity and a challenge for the pension industry. As we all know, Japan entered an aging society in the last century. From the aspects of policy implementation, service standards, and application of pension products, Japan's pension industry has been at an advanced level all over the world. Its mature experience and model are the most worth learning from in China. China has introduced a long-term care insurance policy with reference to Japan's care insurance policy, and established pilot projects in 49 cities across the country. KH Company's home care service is carried out under the policy of long-term care insurance. This paper analyzes and studies the nine elements of the business model of KH company 's home care service by using the business model canvas as the main tool. On the premise of ensuring academic rigor, this paper studies the process of landing and development of the project, summarizes and refines its business model, and provides reference cases for the development of other enterprises engaged in pension services. In terms of content, firstly, the research background and significance of the paper are briefly introduced. The basic national conditions of China 's current large elderly population base, accelerated aging, and aging before getting rich and the relevant policies that have been introduced are introduced. The basic situation of enterprises that carry out home care services under the guidance of long-term care insurance (or nursing insurance) is analyzed, which has certain reference significance for the business layout of KH pension service company. The fourth chapter begins to analyze and study the development process of KH pension service company, and analyzes the nine aspects of key business, core resources, important partners, cost structure, value proposition, customer segmentation, customer relationship, channel access and income source, and then summarizes the three development stages of KH company and the business model canvas at different stages. By analyzing the business model canvas of KH company, the future development direction of the company is prospected.
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