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论文编号：	1370
作者编号：	2120072291
上传时间：	2009/11/15 15:23:31
中文题目：	金融危机下制造型中小企业价值链
英文题目：	Chinese manufacturing Small an
指导老师：	周立群
中文关键字：	金融危机 制造型中小企业 价值链
英文关键字：	Financial Crisismanufacturing
中文摘要：	08年金融危机的爆发，形成对世界范围内各国企业经营方面的巨大冲击，中国的制造型中小企业由于各方面的原因在危机的影响下更是困难重重。08、09年国家相关部门接连出台各种政策，鼓励制造型中下企业进行转型，努力从单一劳动力优势和资源优势的模式中解放出来，促进制造型中小企业进行战略提升。中国的制造型中小企业和国外相关企业比较，由于发展时间和规模的限制，产品、技术、管理、人才、信息化等方面都有不少缺陷，普遍存在着对企业价值链重视程度不够，造成企业整体竞争力比较弱，受经济环境和市场波动影响较大。本文就制造型中小企业在金融危机下的价值链提升问题进行分析，研究如何利用企业自身资源和外部条件，对企业价值链进行改造和提升，以期形成企业的核心竞争力，创造竞争优势，提高产品附加值和利润率和附加值，在实际运用中起到企业战略转换的示范作用。 论文主要思路为：通过对迈克尔•波特及其他相关战略学者理论的回顾和梳理，整理了资源理论、价值链理论、核心竞争力、竞争优势理论方面的部分理论，及五力分析、SOWT分析和IFE/EFE等分析模式，在例证的基础上对上述理论和分析模式进行应用，并根据理论结合实际的方法，结合实际的企业经营中的战略实施状况，对企业的实际战略进行剖析。 论文以天津经济技术开发区的道路照明灯具制造企业——TN公司作为研究对象，着重对其在价值链方面所产生的一系列问题进行了例证剖析，根据企业环境变化提出了相应的应对方案。TN公司在金融危机中，根据内外部环境的变化，通过对自身战略群组定位以及资源的合理利用，成功进行了价值链提升战略，并成功转化为本企业的核心竞争力，形成长期竞争优势，达到了在危急中发展成长的目的，是制造型中小企业一个较好的化解危机的典型案例。 本文通过对TN公司案例的详细剖析，价值链提升战略对于危机中的制造型中小企业有较好的方向性和可操作性，并进一步提炼出的价值链提升战略的实施意义和经验。所总结出的对策既有普遍性又有针对性，对制造型中小企业价值链提升战略能够以小见大，可以应用于制造业中小企业的一般战略管理之中，属于应用研究型的学术论文。
英文摘要：	The outbreak of the financial crisis of 2008，have created tremendous and severe impact on enterprises operating in various countries around the world. Chinese manufacturing Small and Medium Enterprises （SMEs），due to various reasons under the influence of the crisis，encountered more difficulties. During 2008-2009，relevant departments of the State issued successive policies to encourage the transformation of enterprises，which is freed from a single pattern of labor force advantage and resources advantage，to promote strategies advancement of SMEs. Compared with foreign-related businesses，there are many defects in products，technology，management，human resources，information technology，etc，as the development time and size limitations in Chinese manufacturing-based SMEs. Generally in SMES，they pay inadequate attention to the enterprise value chain，resulting in relatively weak overall competitiveness of enterprises，and affected by the economic environment and market fluctuations more. This paper aims at analyzing the value chain to advance of the manufacturing-based SMEs in the financial crisis and studying how to use the enterprise's own resources and external conditions to transform and upgrade the enterprise value chain，thus，forming the core competitiveness of enterprises，creating competitive advantage，increasing product of value-added and profitability of value-added，which is expected to play an exemplary role in the practical application of business strategy transformation. The main idea of this paper is : to review Michael E.Porter and other scholar’s theory of strategic management，including resource theory，the value-chain theory，core competitive strength theory，competitive advantage and other theory ，combining PEST、 SWOT 、IFE/EFE analysis and other methods. With the basis of these，connecting theory with practice，this paper analyzes the operating strategic management of enterprise in operating. This paper puts the road lighting manufacturer in Tianjin Economic- Technological Development Zone——TN company as object of study，focusing on its range of issues of the value chain arising from analysis of the example in the study. After the analysis，the paper proposes a corresponding response to the program implementation according to the results of the strategy of the enterprises themselves. The strategy is both universal and targeted and strategic to advance the value chain for SMEs，which can be used in the manufacturing sector among the strategic management of SMEs in general. It belongs to applied research-based academic papers.
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