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论文编号：	13605
作者编号：	2320200500
上传时间：	2022/12/4 23:55:56
中文题目：	天津H环保公司集中差异化竞争战略研究
英文题目：	Research on the Focused Differentiation Competitive Strategy of Tianjin H Environment Protection Business Company
指导老师：	柳茂平
中文关键字：	环境保护；集中差异化；竞争策略；价值链；活动系统
英文关键字：	Environmental Protection; Focused Differentiation; Competitive Strategy; Value Chain; Activity System
中文摘要：	随着国家对于环境保护领域的重视度逐步提高，一系列针对环保的政策法规被提出，国内环保市场迎来了高速发展期。国内的各大施工类企业都把环保业务作为企业开辟新领域的重要市场契机，市场竞争日益加剧。H公司进入环保市场领域早，在相关领域积累了大量的经验。作为行业内的头部企业其竞争战略如何发挥更大的优势，建立起比竞争对手更强大的行业竞争壁垒、令自身立于不败之地是论文研究的主要内容。 论文系统分析了H公司所处的外部环境，包括一般环境和行业环境。行业环境的分析包括了行业竞争环境和行业演变的分析。论文分析了H公司环保业务的基本现状与存在的问题，为本文的研究提供基础。论文运用波特竞争战略理论，提出并分析了H公司环保业务集中差异化战略的选择，包括在竞争范围方面集中化的选择和在竞争优势方面差异化的选择。论文分析了其集中差异化战略竞争优势的内容及其足够的行业竞争地位。为构建竞争优势的持久性，论文在价值链细分的基础上，运用差异化驱动因素，提出并论述了H公司环保业务集中差异化战略构建价值链的系统措施，分析了这些系统措施的一致性和难以模仿性。为进一步揭示所构建的价值链的难以模仿性，论文运用波特竞争战略的活动系统理论，提出并分析了H公司环保业务集中差异化战略的活动系统。 论文作为理论应用的个案演绎分析，通过上述分析对H公司市场竞争战略进行了深入研究，为H公司后续做大做强环保领域市场提供了坚实的理论基础，同时对行业内的其他公司相关业务也有着重要的借鉴意义。
英文摘要：	With the gradual increase of the country's attention to the field of environmental protection, a series of policies and regulations for environmental protection have been proposed, and the domestic environmental protection market has ushered in a period of rapid development. Major construction companies in China regard environmental protection business as an important market opportunity for companies to open up new fields, and market competition is increasingly intensifying. H Company entered the environmental protection market early and has accumulated a lot of experience in related fields. As a leading enterprise in the industry, how to play a greater advantage in its competitive strategy, establish a more powerful industry competition barrier than its competitors, so as to maintain its own invincible place is the main content of this thesis. This thesis systematically analyzes the external environment of H Company, including general environment and industrial environment. The analysis of industrial environment includes the analysis of industrial competitive environment and industrial evolution. This thesis analyzes the basic status and problems of H Company's environmental protection business, which provides a basis for this study. This thesis uses Porter's competitive strategy theory to propose and analyze the choice of H Company's environmental protection business focused differentiation strategy, including the choice of concentration in the scope of competition and the choice of differentiation in the competitive advantage. The thesis analyzes the content of its focused differentiation strategic competitive advantage and its sufficient industrial competitive position. In order to build a lasting competitive advantage, based on the subdivision of the value chain, the thesis uses the differentiation driving factors to propose and discuss the systematic measures of H Company's environmental protection business focused differentiation strategy to build the value chain, and analyzes the consistency and difficulty in imitation of these systematic measures. In order to further reveal that the value chain constructed is difficult to imitate, this thesis uses the activity system theory of Porter's competition strategy to propose and analyze the activity system of H Company's environmental protection business focused differentiation strategy. As a case study of theoretical application, the thesis conducts an in-depth study on the market competition strategy of H Company through the above analysis, which provides a solid theoretical basis for H Company to expand and strengthen the market in the field of environmental protection, and also has important reference significance for other companies in the industry.
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