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论文编号：	13547
作者编号：	2320200512
上传时间：	2022/12/4 14:05:18
中文题目：	CY公司金属制品业务竞争战略研究
英文题目：	Research on Competitive Strategy of CY Company''''s Metal Products Business
指导老师：	柳茂平
中文关键字：	CY公司金属制品；竞争战略；价值链
英文关键字：	Metalware; Competitive strategy; Value chain
中文摘要：	我国是世界钢铁生产大国也是世界金属制品生产大国，我国金属制品很多都是钢铁产品的加工延伸。随着国内经济发展进入新常态，金属制品业也面临诸多挑战，直接表现在企业收入放缓和盈利能力下降。CY公司运动器材及其他产品属于金属制品，选择CY公司金属制品业务作为研究对象，可以为在这样大环境下同类型企业如何选择竞争战略提供参考价值。 本文首先进行理论回顾，将论文中用过的理论进行总结评论，分别有PEST分析理论、产业战略分组、产业细分、波特五力模型、产业演变、SWOT、波特竞争战略理论、资源与核心能力理论。然后对CY公司业务情况、发展情况进行了简要介绍，在此基础上分析了CY公司面对的一般环境、产业竞争环境，确定了CY公司在竞争五力中的位置，以及CY公司所处产业的演变。了解CY公司外部情况后，文章对CY公司内部的经营状况、资源、能力和企业优劣势进行了分析。针对以上的分析，CY公司在集中化、广泛化、低成本、差异化四种战略中做出了选择。并且根据CY公司所选择的战略，文章给出了实施该战略的价值链，包括价值链细分，经济、技术、驱动因素识别，以及价值链构建驱动因素分析的保障措施，并分析了承载价值链的相应组织设置。 根据CY公司内外环境以及自身的资源和能力，最终CY公司选择集中低成本战略作为竞争战略，并为其构建新的价值链。本文立足于传统制造行业，结合全球疫情等新的大环境，结合企业自身发展情况和所在产业情况，进行竞争战略选择。由于近三年全球形式变化较大，对于主做出口贸易的国内代工企业，面临着市场的动荡和激烈的竞争。在这种环境下，为企业进行战略选择，对同行业企业甚至对其他行业的制造型企业都有一定的借鉴和参考价值。
英文摘要：	China is not only a large steel manufacturing country but also a large metal manufacturing country in the world. Many metal products in China belong to the extension of steel products. With the domestic economic development entering the new step, the metal manufacturing industry also faces many challenges, which are directly reflected in the slowdown of enterprise income and the decline of profitability.CY Company's sports equipment and other products are metal products. Choosing CY Company's metal business as the research project can provide reference value for the same type of enterprises to choose competitive strategies in such a large environment. This thesis first reviews the theory, summarizes the theories used in the thesis, including PEST analysis theory, industrial strategic grouping, industrial segmentation, Porter's five forces model, industrial evolution, SWOT, Porter's competitive strategy theory, and resource and core competence theory. Then it briefly introduces the business situation and development of CY Company, analyzes the general environment and industrial competition environment faced by CY Company, determines the position of CY Company in the five competitive forces, and the evolution of the industry where CY Company is located. After understanding the external situation of CY Company, the thesis analyzes the internal business situation, resources, capabilities and advantages and disadvantages of CY Company. Based on the above analysis, CY Company has made a choice among four strategies: centralization, popularization, low cost and differentiation. And according to the strategy chosen by CY Company, the thesis gives the value chain to implement the strategy, including value chain segmentation, economic, technical, driver identification, and value chain construction measures. According to the internal and external environment of CY Company, as well as its own resources and capabilities, CY Company finally chose the centralized low-cost strategy as its competitive strategy and built a new value chain for it. This thesis is based on the traditional manufacturing industry, combined with the new environment such as the global epidemic situation, combined with the enterprise's own development and the industry situation, to make competitive strategy choices. Due to the great changes in the global situation in the past three years, domestic OEM enterprises, which mainly engage in export trade, are facing market turbulence and fierce competition. In this environment, the strategic choice for enterprises has certain reference value for enterprises in the same industry and even for manufacturing enterprises in other industries.
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