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论文编号：	13461
作者编号：	2320200606
上传时间：	2022/12/3 11:35:29
中文题目：	L公司市场导向的组织结构优化研究
英文题目：	Research on Market Oriented Organizational Structure Optimization of L Company
指导老师：	孟繁强
中文关键字：	组织结构；市场重构；组织变革；工业品营销策略；中小企业
英文关键字：	Organizational Structure Market Restructuring Organizational Change Industrial Product Marketing Strategy SMEs
中文摘要：	中小企业的发展是从创始人的个人能力和机遇开始的，到个人认知能驾驭的组织规模为边界结束。一般中小企业创业都是从直线型组织开始的，由于创始人某一方面能力的突出或把握住了某一市场机遇，企业开始快速发展，并且随着发展开始逐渐接近创始人能够管理的规模上限。此后，组织管理能力开始降低，经济效益开始下降。绝大部分中小企业止步于此。能否突破的核心在于企业自驱力的打造，及能否筛选出可以领军的中高层团队。随着创始人权利的释放，影响力的转移，由中高层领衔的各个小组织开始出现二次生长。而二次生长又以企业组织结构规划为前提，组织的设计即是辅助，也是控制，帮助组织可以保证在管理效率的前提下二次发展，用对人和用好人，充分发挥内部组织的自驱力，推动企业发展。这种组织变革是创始人认知转变的具象化，在这个阶段，企业突破的本质是创始人自己认知的突破。 与此同时，中小企业在发展的过程中，市场端是决定企业生死的重要因素。随着市场的发展，多数企业都在经历主动或被动的市场重构，面对这种市场的重构，企业应及时地做好组织结构的调整才能让企业在新的市场中保持更强的竞争力。同时组织结构的调整需要符合企业战略的选择，综合多个维度的因素，才能确定最适合企业的组织结构。本文将从L公司的发展与市场调整中研究中小企业组织结构优化的方法。
英文摘要：	The development of small and medium-sized enterprises (SMEs) begins with the individual abilities and opportunities of the founders and ends with the size of the organization that individuals perceive to be manageable. In general, SMEs start from linear organizations. As a result of a founder's outstanding ability or grasp of a market opportunity, the enterprise begins to develop rapidly and gradually approaches the maximum size that the founder can manage. Since then, organizational management capacity has started to decline and economic benefits have started to decline. The vast majority of SMEs stop there. The core of whether to break through lies in the creation of enterprise self-drive, and can be selected to lead the mid-and high-level team. With the release of founder's rights and the transfer of influence, small organizations led by middle and upper echelons began to grow again. The secondary growth is based on the organizational structure planning of the enterprise. The design of the organization is both auxiliary and control, and helps the organization to ensure the secondary development under the premise of management efficiency, and to give full play to the self-driving force of the internal organization to promote the development of the enterprise. This kind of organizational change is the embodiment of the founder's cognitive transformation. At this stage, the essence of the enterprise breakthrough is the founder's own cognitive breakthrough. At the same time, in the process of SME development, the market end is an important factor that determines the life and death of the enterprise. With the development of the market, most enterprises are going through active or passive market restructuring. Faced with this kind of market restructuring, enterprises should make timely adjustment of organizational structure so that they can remain more competitive in the new market. At the same time, the adjustment of organizational structure needs to be in line with the choice of enterprise strategy and combine the factors of many dimensions in order to determine the most suitable organizational structure. Thesis will study the optimization of the organizational structure of small and medium-sized enterprises from the development and market adjustment of L Company.
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