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论文编号：	13292
作者编号：	2320180329
上传时间：	2022/6/10 11:14:22
中文题目：	ZX互联网教育平台公司的经营模式创新研究
英文题目：	Research on ZX Internet education platform company''''s business modle innovation
指导老师：	白长虹
中文关键字：	少儿体适能；互联网；场景化；创新
英文关键字：	Children''''s physical fitness; Internet; scene-based; innovation
中文摘要：	2021年7月，中共中央办公厅、国务院办公厅印发了《关于进一步减轻义务教育阶段学生作业负担和校外培训负担的意见》的通知。通知指出，坚决从严治理，全面规范校外培训行为。至2021年10月，全国已有3.3万家学科类培训机构宣布关门倒闭，少儿培训行业在极短时间内出现了大量市场空白，与此同时，教育部于2021年10月26日，再次提出了“双增”的概念，即增加学生体育、艺术、户外运动和劳动的机会；增加学生体育、音乐、美术课外培训的时间和机会，鼓励音体美机构办学，鼓励学生参加体育、美育培训。在此政策背景引导下，曾经火爆大江南北的学科类培训机构即将成为历史，同时将催生出一大批音体美的素质培养型的校外培训机构，而根据我国的教培行业发展历程来看，素质培养型的校外培训机构仍处于刚刚起步的阶段，在家长的教育认知中，对于体育、艺术等儿童素质的培养目标上，也是以应试、考试加分为主，还并未真正建立起完善的素质教育培养意识，忽视了学生在人格、性格、心理健康等方面的教育意识，而相对应的，我国该类型的教培机构市场虽然具有很大的开发价值，但同时也面临着缺乏完善体系及规范的行业乱象等亟待解决的问题。 ZX少儿体适能培训项目作为新时代环境下的“互联网+场景化+体适能”的创新创业项目，将从规范授课模式、拓展新兴产业、突破行业常态等方面，对少儿体适能行业做出重新定义和创新。 ZX体适能将在少儿体适能培训项目中融入依托中国传统文化内涵为主，兼收并蓄，撰写制作出剧本化的体适能教案，使我国的青少年儿童在提升身体素质的同时，吸收我国传统文化的精髓，寓体教于人文，做到强健自身体魄与建立强大文化自信的同步提升，从生理与心理两个维度方面，共同促进青少年儿童的茁壮成长。与此同时，ZX少儿体适能作为依托互联网为载体的功能性平台，将催生出全新的“ZX体适能教案”撰写的全新产业，并为各类少儿体适能培训机构提供标准化的培养计划和行业标杆，以及根据自身容量和需求所产生的不同类型培训课程的综合服务方案，以期达到用户、机构、工作室及平台的多方共赢。
英文摘要：	In July 2021, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued a notice on "Opinions on Further Reducing the Burden of Homework and Off-campus Training for Students in Compulsory Education". The notice pointed out that it is necessary to resolutely and strictly control and comprehensively regulate off-campus training behavior. As of October 2021, 33,000 discipline-based training institutions across the country have announced their closure, and a large number of market gaps have emerged in the children's training industry in a very short period of time. At the same time, on October 26, 2021, the Ministry of Education once again proposed The concept of "double increase" is introduced, that is, to increase students' opportunities for sports, art, outdoor sports and labor; to increase students' time and opportunities for extracurricular training in sports, music, and art, to encourage music, sports and beauty institutions to run schools, and to encourage students to participate in sports and aesthetic education training. . Under the guidance of this policy background, the subject training institutions that were once popular in the north and south of the country are about to become history, and at the same time, a large number of off-campus training institutions with quality training of sound, body and beauty will be born. According to the development history of my country's education and training industry, quality training The type of off-campus training institutions is still in its infancy. In the educational cognition of parents, the training goals for children's quality such as sports and art are also based on examination-taking and examination bonus points, and have not really established a complete system. Quality education cultivates awareness, ignoring students' educational awareness in personality, character, mental health, etc. Correspondingly, although this type of education and training institution market in my country has great development value, it also faces the lack of a perfect system. And standardized industry chaos and other urgent problems to be solved. As an innovative and entrepreneurial project of "Internet + Scenario + Physical Fitness" in the new era, the ZX Children's Physical Fitness Training Program will help the children's physical fitness industry from the aspects of standardizing the teaching mode, expanding emerging industries, and breaking through the normality of the industry. Make redefinition and disruptive innovation. ZX physical fitness will be integrated into children's physical fitness training programs based on the connotation of traditional Chinese culture, eclectic, and write and produce scripted physical fitness lesson plans, so that our children can improve their physical fitness and absorb Chinese traditions. The essence of culture, combining physical education with humanities, achieves the simultaneous improvement of strengthening one's own body and building a strong cultural self-confidence, and jointly promotes the vigorous growth of young people from the two dimensions of physiology and psychology. At the same time, ZX Children's Physical Fitness, as a functional platform relying on the Internet as a carrier, will spawn a new industry of writing "ZX Physical Fitness Lesson Plans", and provide standardized training for various children's physical fitness training institutions. Plans and industry benchmarks, as well as comprehensive service plans for different types of training courses according to their own capacity and needs, in order to achieve a win-win situation for users, institutions, studios and platforms.
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