联系我们

论文查询结果	返回搜索

论文编号：	13286
作者编号：	2320190672
上传时间：	2022/6/10 9:27:03
中文题目：	S公司产销协同问题改善策略研究
英文题目：	Research on Improvement Strategy of Production and Marketing Collaboration in S Company
指导老师：	梁峰
中文关键字：	需求预测；安全库存；生产理论；及时交货率；产销协同计划
英文关键字：	Demand forecast; Safety stock; Production theory; On Time delivery rate; Production and marketing collaboration plan
中文摘要：	近年来，我国调味品行业受到消费升级、城镇化率提升以及餐饮业蓬勃发展等因素的影响，已经连续多年保持较高的年增长率。然而，从行业全品类来看，调味品排名前五位的品牌市场占有率仅有20%左右，行业的集中度还有很大的提升空间。各个品牌企业需要不断的优化运营，深耕渠道，拓宽品类，释放产能，不断的提高供应链的竞争力，才能在激烈的竞争中脱颖而出，保持并提高市场占有率。S公司是专注于研发、生产和销售高端调味品的一家企业。目前其销售额虽然在国内调味品行业中跻身前十，但是与行业龙头相比仍然存在较大的差距。如何充分利用产能，提高生产和销售的协调性，缩短订单交付时间，提高客户满意度和控制企业内部运营管理成本，为产品销售走向深度全国化提供有力保障是S公司目前运营管理的重点。 本论文通过数据调查、资料分析等渠道，梳理了S公司现在所面临的产销失调问题。借助鱼骨图分析产生问题的原因是S公司的销售预测准确度不高；以销售预测为基础的生产计划所指导的推式生产，产出的产品与实际订单需求不匹配；库存设置和品类规划缺乏合理性，导致高库存与缺货并存。在查阅大量文献的基础上，借助基于时间序列的多种预测模型，以预测误差度最低为目标，为S公司的不同品类找到对应适用的科学预测方法；分析S公司生产流程，建立明确的推拉式生产转折节点，并通过锁定双周要货计划拉动生产，提高生产过程的灵活性并降低库存减少缺货；同时，配合科学的安全库存计算方法，为重点品项优化合理的安全库存，提高订单服务水平。通过代入企业的实际业务数据，测算和验证了上述组合方案的实施对于改善S公司产销协同问题所起到的有效效果。 同时，为了保障优化方案的顺利实施，提出了相应的保障措施，包括组成专门的产销协同委员会推进协同性事项；设置合理的激励制度确保作业执行按照管理的要求推进；提出建立标准的S&OP会议管理流程提高沟通协同效率以及引入信息化手段辅助提升管理效率等一系列保障措施。本论文对改善S企业产销协同性问题具有较强的现实意义，并且无论在产销协同理论应用还是为其他快消品企业改善相似问题均具有一定的参考价值。
英文摘要：	In recent years, China's condiment industry has maintained a high annual growth rate for many years due to the impact of factors such as consumption upgrading, urbanization rate and the vigorous development of catering industry. However, from the perspective of the whole category of the industry, the market share of the top five brands of condiments is only about 20%, and there is still a lot of room to improve the concentration of the industry. Each brand enterprise needs to continuously optimize its operation, deeply cultivate channels, broaden categories, release production capacity, and continuously improve the competitiveness of the supply chain, so as to stand out in the fierce competition and maintain and improve its market share. S company is an enterprise focusing on R&D, production and sales of high-end condiments. At present, although its sales ranks among the top ten in the domestic condiment industry, there is still a large gap compared with the industry leader. How to make full use of production capacity, improve the coordination of production and sales, shorten order delivery time, improve customer satisfaction and control the internal operation and management cost of the enterprise, so as to provide a strong guarantee for the deep nationalization of product sales is the focus of S company's current operation and management. Through data investigation, data analysis and other channels, this paper combs the problem of production and marketing imbalance faced by S company. With the help of fishbone diagram analysis, the reason for the problem is that the sales forecast accuracy of S company is not high; Push production guided by the production plan based on sales forecast, and the output products do not match the actual order demand; Inventory setting and category planning are unreasonable, resulting in the coexistence of high inventory and shortage. On the basis of consulting a large number of literature, with the help of a variety of prediction models based on time series, aiming at the lowest prediction error, find corresponding and applicable scientific prediction methods for different categories of S company; Analyze the production process of S company, establish a clear push-pull production turning point, and drive production by locking the two-week demand plan, improve the flexibility of the production process, reduce inventory and reduce shortage; At the same time, with the scientific safety stock calculation method, optimize the reasonable safety stock for key items and improve the order service level. Through the actual business data of the enterprise, the effective effect of the implementation of the above combination scheme on improving the production and marketing coordination of S company is calculated and verified. At the same time, in order to ensure the smooth implementation of the optimization scheme, the corresponding guarantee measures are put forward, including forming a special production and marketing coordination committee to promote coordination matters; Set up a reasonable incentive system to ensure that the operation is carried out in accordance with the requirements of management; Put forward a series of guarantee measures such as establishing standard S&OP meeting management process, improving communication and coordination efficiency, and introducing information means to help improve management efficiency. This paper has a strong practical significance to improve the production and marketing coordination of s enterprise, and has a certain reference value for both the application of production and marketing coordination theory and the improvement of similar problems for other FMCG enterprises.
查看全文：	预览  下载(下载需要进行登录)