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论文编号：	1319
作者编号：	2220070721
上传时间：	2010/1/19 9:03:51
中文题目：	国药集团西北公司物流管理策略研究
英文题目：	国药集团西北公司物流管理策略研究
指导老师：	张永强
中文关键字：	国药集团西北医药公司 物流管理 医药物流
英文关键字：	Northwest Pharmaceutical Company, Logistics Management, Medical Logistics
中文摘要：	近些年，医药物流作为医药产业中一个较新的领域，在短短几年间得到飞速发展，一批具有一定规模且较为完善的网络和现代管理水平的医药物流企业正在出现，一大批医药商业企业正在向着医药物流企业转变。但是，我国的医药物流还刚刚起步，尚未发展成熟，目前从事这行业研究较多的还是集中在行业发展历史、宏观环境等方面。 环节多、成本高、效率低成为制约医药物流企业发展的主要问题。目前，在我国做医药物流大多都是国有企业，这些企业无论经营理念还是信息化技术水平与做现代物流的要求都有着较大的差距。由于受传统体制及历史包袱的影响，其服务观念、管理水平与市场要求相比，也存在着较大的差距。 本文运用物流管理相关理论，以国药集团西北医药公司为研究对象，对医药公司完善自身物流管理进行深入研究，目的在于从物流管理的角度探寻企业持续发展的有效途径。 论文共分为六章：第一章是导论，主要阐述研究背景及目的、研究方法和思路、研究内容等。第二章回顾了物流管理、医药物流等相关理论，并以此作为本文研究的理论依据。第三章分析了国药集团西北医药公司的组织结构、公司目标、业务结构及其销售物流流程。第四章阐述了国药集团西北公司所处的宏观环境、微观环境、竞争状况，及面临的流通困境。。在前几章分析的基础上，第五章就HY公司如何完善物流管理提出了一些建议，包括改善销售物流流程、加强人力资源管理、强化客户关系管理、加快信息化建设等。第六章是结论，对全文进行高度概括和总结。 本文的创新点在于，从理论与实际相结合的角度，对国药集团西北医药公司如何完善物流管理进行了专门研究，结合实际提出颇具操作性的对策建议，希望本研究能对国药集团西北医药公司的经营管理起到一定的借鉴和参考价值。
英文摘要：	As a new area in pharmaceutical industry logistics of pharmaceutical industry is developing quickly nowadays. And more medical logistics enterprises with certain scare, better network and modern management level appear. But our medical logistics is at the early-stage, and theoretical research on medicine logistics business within our country starts later than Western country. People engaged in this field mainly focused on industry history macro environment and so on. From this point we could draw a conclusion that it is being a social focused topic to explore how to reach socialized，modernized and rationalized goals of express enterprise. Too many links, high cost and low efficiency are major problems as a constraint to the development of pharmaceutical logistics enterprises. At present, China's pharmaceutical logistics enterprises are mostly state-owned ones. Either philosophy or the information technology level in these enterprises has a larger gap to the requirements of modern logistics. Due to the traditional system and the impact of historical baggage, their concept of service, management level also has a big gap compared with the market requirements. In this paper, we study on how to perfect logistics management about Northwest Pharmaceutical Company in depth research, based on logistics theory. The aim is to explore an effective way to improve the company competitiveness from the perspective of logistics management. This paper is divided into six chapters: the first chapter is introduction, mainly on the background and objectives, methods and ideas, research and other content. Chapter II recalls the theories of logistics management, medical logistics management, and other relevant theories, which are the theoretical basis for this paper. Chapter Ⅲ analyzes the organization structure , company goal, business mix and sales process of Northwest Pharmaceutical Company. Based on the analysis of the first few chapters, Chapter V gives some recommendations for Northwest Pharmaceutical Company, which including the improvement of sales logistics process, human resource management, increasing the customer relationship and accelerating information construction. Chapter VI is the conclusion of the full text. The innovation of this paper is to study on how to choose and carry out the strategy of Northwest Pharmaceutical Company by combining theory and practice, and to put forward quite feasible policy proposals. We hope the research results can provide a certain reference value for the operation of Northwest Pharmaceutical Company.
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