联系我们

论文查询结果	返回搜索

论文编号：	13104
作者编号：	2120202859
上传时间：	2022/6/6 17:00:17
中文题目：	芒果TV组织学习实践：基于内部创新的视角
英文题目：	Mango TV Organizational Learning Practice: From the Perspective of Internal Innovation
指导老师：	任兵教授
中文关键字：	组织学习；内部创新；文化；媒体融合；嵌入性案例研究
英文关键字：	Organizational Learning; Internal Innovation; Culture; Media Convergence; Embedded case study
中文摘要：	21 世纪以来，外部环境动态化加剧。互联网技术的快速发展，加速了传统 媒体向新媒体转型的进程。新媒体入局互联网视频行业，既需承担媒体融合的重 任，又需直面激烈的市场竞争。如何在该环境下生存和发展成为新媒体面临的最 大的问题。现有研究认为，组织学习是企业适应外界动态环境、建立持续竞争优 势的重要手段，但几乎没有学者将新媒体和组织学习共同研究。然而，作为转型 最成功的新媒体，“芒果 TV”的组织学习实践自 2018 年便已开始，但是学术文 献没有跟进该现象。 因此，本文基于文献缺口和实践需要，提出如下问题：媒体融合背景下，互 联网视频平台在传统媒体的影响下，有哪些组织学习导向的内部创新实践？特 别地，对于芒果 TV 来说，她的“芒果青年说”和“青年 CEO 俱乐部”是如何 促进芒果 TV 的组织学习，从而形成媒体融合背景下媒体行业企业的独特的组织 学习实践模式？ 本文选取芒果 TV 作为研究对象，以“芒果青年说”和“青年 CEO 俱乐部” 为两个嵌入性分析单位，基于描述性案例分析和探索性案例分析方法，完成对上 述问题的回答。考虑到宏观文化对组织文化影响以及传统媒体对新媒体的影响， 在描述性案例研究部分，首先基于对历史湘军和电视湘军文化的分析，得到演变 后芒果 TV 的组织文化，确认了文化和芒果 TV 组织学习的紧密关系；其次，对 芒果 TV 的创新实践进行深描，进而分析提炼出其互动模型、演变趋势及可能的 原因。在探索性案例研究部分，通过对话文献确定了“芒果青年说”及“青年 CEO 俱乐部”是芒果 TV 基于当时情境的组织学习实践。其中，“学习需求”和“文 化支持”作为芒果 TV 组织学习驱动因素，引发了该组织学习；而后，研究进一 步得到芒果 TV 组织学习的五个阶段。最终，本研究得出由“组织学习驱动因素” 和“五个学习阶段”共同构成的芒果 TV 组织学习模型。 本研究选用芒果 TV 作为研究对象，丰富了中国情境下的组织文化和组织学 习领域研究，补充了现以制造业企业为主的管理研究案例库。此外，对传统媒体 转型、互联网视频平台发展和芒果 TV 学习改进均具有一定的启发性。
英文摘要：	Since the 21st century, the external environment has become more dynamic. The rapid development of Internet technology has accelerated the process of transformation from traditional media to new media. New media entering the Internet video industry not only needs to undertake the heavy task of media convergence, but also needs to face the fierce market competition. How to survive and develop in this environment has become the biggest problem faced by new media. Existing studies believe that organizational learning is an important means for enterprises to adapt to the external dynamic environment and establish sustainable competitive advantages, but few scholars have studied new media and organizational learning together. However, as the most successful new media in transformation, the organizational learning practice of "Mango TV" has been started since 2018, but academic literature has not followed up this phenomenon. Therefore, based on literature gaps and practical needs, the following scientific questions are proposed: In the context of media convergence, what organizational learning-oriented internal innovation practices are available for Internet video platforms under the influence of traditional media? Especially for Mango TV, what are the internal innovation practices of her "Mango Youth Talk" and "Young CEO Club"? How do they promote organizational learning in Mango TV, so as to form a unique organizational learning practice model for media industry enterprises in the context of media convergence? This study selects Mango TV as the research object, takes "Mango Youth Talk" and "Young CEO Club" as two embedded analysis units, and completes the answer to this question based on descriptive case analysis and exploratory case analysis methods. Taking into account the influence of macro culture on organizational culture and the influence of traditional media on new media, in the part of descriptive case study, based on the historical Hunan army and Hunan radio and television culture, this study obtains the evolving corporate culture of Mango TV, and confirms the close relationship between culture and organizational learning of Mango TV. Secondly, the organizational practice of Mango TV is deeply described, and the interactive model, evolution process,trend and possible causes are summarized and refined. In the exploratory case study part, combined with the literature, it is confirmed that mango TV's practice of creating "Mango Youth Theory" and "Young CEO Club" is actually its practice of "organizational learning". As the driving factors of mango TV's organizational learning, "learning needs" and "cultural support" lead to mango TV's organizational learning practice. Then, the study further obtained the mango TV organizational learning five stages. Finally, the mango TV organizational learning model composed of "organizational learning drivers" and "five learning stages" is concluded. Mango TV is selected as the research object in this study, which enriches the research on organizational culture and organizational learning in the context of China, and supplements the current management research case base mainly focused on manufacturing enterprises. In addition, it has certain enlightening significance for the transformation of traditional media, the development of Internet video platform and the learning and improvement of Mango TV.
查看全文：	预览  下载(下载需要进行登录)