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论文编号：	13089
作者编号：	2120202839
上传时间：	2022/6/6 16:17:29
中文题目：	创业榜样与大学生创业意愿-被调节的中介模型
英文题目：	Entrepreneurial Example and Entrepreneurial Intention of College Students —— A Regulated Intermediary Model
指导老师：	崔连广
中文关键字：	创业榜样；关系强度；感知创业利得；创业意愿；社会网络
英文关键字：	Entrepreneurial example; Relationship strength; Perceived entrepreneurial gains; Entrepreneurial willingness; Social network theory
中文摘要：	近年来，大学生升学热趋势明显，由此引发的推迟就业现象预计在2022年达到巅峰。国家教育部预测，2022届大学毕业生数量将突破一千万人，再创历史新高。为积极应对海量高校毕业生去向问题，国家发改委出台了“以创业带动就业”的相关政策，对缓解大学生就业压力问题提出新指示。由此可见，关注大学生的创业就业十分有必要。 为更高质量解决大学生就业问题，探究毕业生的就业意愿是基础。在众多选择之中，创业以其创新性、自主性、灵活性和高度不确定性等特点，显著区别于其他就业去向，成为独具特色的职业选择，因此在分析大学生就业倾向问题时，单独开展创业领域研究十分有必要。此外，考虑到大学生将多数时间和精力安排在学业上，相较于其他群体更缺乏直接体验创业的机会，所以大学生的创业认知观念更易潜移默化地受身边鲜活的创业榜样及其生动的创业经历影响。所以，本文深入探讨了大学生创业意愿受创业榜样的影响，致力于解答“大学生创业意愿究竟是如何形成的”这一问题。 本文基于社会学习理论和社会网络理论，对185名中国在校大学生进行调研分析，对创业榜样、关系强度、感知创业利得和创业意愿的相关关系进行分析，并提出相应假设进行实证验证。检验结果表明：(1)创业榜样对大学生创业意愿具有正向影响。(2)创业榜样对感知创业利得具有正向影响。(3)感知创业利得在创业榜样与大学生创业意愿之间起部分中介作用。(4)关系强度在创业榜样与感知创业利得之间发挥正向调节作用。(5)关系强度正向调节感知创业利得在创业榜样与大学生创业意愿之间的中介作用。即关系强度越强，感知创业利得的中介效应越强；关系强度越弱，感知创业利得的中介效应越弱。 本文的主要贡献和创新点有以下三点：第一，针对大学生群体，寻找其创业意愿的诱发因素，为现实激励对策提供理论基础。第二，选用体现社会网络和创业特征的调节构念解释创业意愿的形成。第三，在认知因素范围内，寻找新构念解释创业榜样的作用过程。图2幅，表19个，参考文献59篇。
英文摘要：	In recent years, the trend of college students' enrollment fever is obvious, and the phenomenon of employment difficulty because of it is going to reach its peak in this year. The Ministry of education predicted that the number of college graduates in this year will reach 10 million. In order to actively deal with the delay employment problem, the national development and Reform Commission has issued relevant policies of "promoting employment by entrepreneurship", and put forward new instructions on broadening the employment channels of college graduates. Thus, it is necessary to pay attention to the entrepreneurship and employment of college students. To improve the possibility and quality of college students’ employment, exploring the employment will of graduates is the basis. Among the many choices, entrepreneurship is significantly different from other employment destinations with its characteristics of innovation, autonomy, flexibility and high uncertainty. It has become a unique career choice. Therefore, it is necessary to carry out research in the field of entrepreneurship alone when analyzing the employment tendency of college students. In addition, considering that college students spend most of their time and energy on their studies and lack of opportunities to directly experience entrepreneurship compared with other groups, college students' entrepreneurial cognition is more likely to be imperceptibly affected by the vivid entrepreneurial examples and vivid entrepreneurial experience around them. Therefore, this thesis deeply discusses the mechanism of entrepreneurial example on college students' entrepreneurial intention, and is committed to answering the question of "how college students' entrepreneurial intention is formed". Based on social learning theory and social network theory, this thesis investigated and analyzed 185 Chinese college students, and analyzed the relationship between entrepreneurial example, relationship strength, perceived entrepreneurial gain and entrepreneurial intention, and put forward corresponding hypotheses for empirical verification. The test results show that: (1) entrepreneurial role models have a positive impact on college students' entrepreneurial intention. (2)Entrepreneurial role models have a positive impact on perceived entrepreneurial gains. (3)Perceived entrepreneurial gain plays an intermediary role between entrepreneurial example and college students' entrepreneurial intention. (4)Relationship intensity plays a moderating role between entrepreneurial role models and perceived entrepreneurial gains. (5)Relationship intensity positively moderates the mediating role of perceived entrepreneurial gains between entrepreneurial models and college students' entrepreneurial willingness. That is, the stronger the relationship strength, the stronger the intermediary effect of perceived entrepreneurial gains; The weaker the relationship strength, the weaker the intermediary effect of perceived entrepreneurial gains. The key contributions and innovations of the research are as follows: first, deeply explore the antecedent variables of college students' entrepreneurial intention, so as to provide a theoretical basis for practical incentive countermeasures. Secondly, the moderating variables that reflect the characteristics of social network and entrepreneurship are selected to explain the formation of entrepreneurial intention. Third, within the scope of cognitive factors, enrich the influence mechanism of entrepreneurial models on entrepreneurial intention.
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