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论文编号：	13001
作者编号：	2320190400
上传时间：	2021/12/20 10:27:14
中文题目：	CMO行业A公司竞争战略研究
英文题目：	Research on competitive strategy of a company in Contract Manufacture Organization industry
指导老师：	薛有志
中文关键字：	CMO行业；A公司；竞争战略；市场发展
英文关键字：	CMO industry；Company a；Pharmaceutical enterprises；Business development strategy；Market development
中文摘要：	随着创新药物崛起、制药新技术的开发、跨国合作的不断深入，CMO（Contract Manufacture Organization）行业正在经历深刻的变化，CMO是新药研发行业的服务商，通过合同外包的形式，为制药企业代理新药的研发生产。目前国内CMO企业依然延续以前的竞争战略，被动地接受制药企业的订单，不适合中国制药代工市场的发展和国际的不断变化，在技术、研发、合作、转型方面面临着巨大挑战。针对行业痛点，把握时代变化的趋势，总结适合中国CMO行业的竞争战略，对于CMO行业发展具有深远的意义。 本文利用文献资料、案例分析、定性定量结合等方法，研究CMO行业A公司竞争战略。第一章首先对CMO行业背景进行分析，进而提出研究问题，并进一步确定研究的意义和方法。第二章梳理竞争战略的概念，竞争战略的分析工具，对研究现状进行总结，为后文打下基础。第三章对A公司的发展现状和问题进行分析，通过数据统计，分析A公司竞争战略现状、业务梯次、经营收入，在此基础上挖掘竞争发展中存在的问题。第四章运用PEST，五力模型等工具，分析CMO企业所处外部宏观环境、行业竞争环境，识别出企业的关键机会以及同行业的竞争程度等，并进一步分析其技术基础、生产工艺、客户资源等内部环境，为下文竞争战略的制定打下基础。第五章分析A公司竞争战略的选择及战略重点，通过SWOT对公司发展优劣势机遇挑战分析之后，发现A公司应该实行SO、ST差异增长性战略，应该重点加大研发力度，扩大产能建设，加大产品线延伸及创新，扩大研发合作的对象，推出新药研发生产一体化服务等。第六章提出辅助战略和保障措施，A公司应该优化组织结构，增加企业人才保障，对员工进行考核与激励，加强客户的关系维护等，以此来保证竞争战略的实施。第七章对整个研究进行总结概括，并提出CMO行业未来的研究方向。希望本文对CMO行业的研究和发展有所帮助。
英文摘要：	With the emergence of innovative drugs, the development of new drug technology and the deepening of transnational cooperation, CMO industry is undergoing profound changes. CMO is a service provider in the field of new drug research and development; Production of new drugs by outsourcing. At present, domestic CMO enterprises still adopt the previous competitive strategy and passively accept orders from pharmaceutical enterprises, which is incompatible with the development of China's pharmaceutical OEM market and the changing world. They are facing great technical, and management challenges; Cooperation and transformation. Grasping the development trend of the times and summarizing the competitive strategy suitable for China's CMO industry is of great significance to the development of CMO industry. This paper studies the competitive strategy of an enterprise in CMO industry by using the methods of literature, case analysis, qualitative and quantitative analysis. The first chapter first analyzes the background of CMO industry, then puts forward the research problems of this paper, and determines the research significance and research methods of this paper. The second chapter summarizes the concept of competitive strategy and competitive strategy analysis tools, summarizes the research status at home and abroad, and lays a foundation for the next research. The third chapter analyzes the development status and existing problems of company a, and understands the competitive strategy, business level and operating revenue of company a through data statistics. On this basis, the problems existing in the development of competition are discussed. The fourth chapter uses pest, five forces model and other tools to analyze the external macro environment and competitive environment of CMO industry, determine the main opportunities of enterprises and the degree of industry competition, and further analyze the internal environment of CMO industry. Such as technical basis, competitive advantage, competitive advantage and other production processes and customer resources, which constitute the basis of the following analysis. The fifth chapter analyzes the choice and strategic positioning of enterprise competitive strategy. Through SWOT matrix analysis, a company should implement so and St differentiated growth strategy, focusing on improving R & amp; d. Strengthen research and development efforts, strengthen capacity-building, expand product range and innovation efforts, and expand research and development objectives; cooperate to develop comprehensive services for new drug research and development and production. The sixth chapter puts forward the strategic support measures. The company must optimize the organizational structure, strengthen the protection of employees, assess and motivate employees, and strengthen the maintenance of customer relations. The seventh chapter summarizes the full text and puts forward the future research direction.I hope this paper will be helpful to the research and development of CMO industry.
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